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S olu tion
INSIG
HT
emnos INSIGHT PORTAL
emnos Segmenter
Score customers to keep segmentations up to date
“emnos segmentations were the basis for the GALERIA
Kaufhof marketing plan in 2013 and were also considered
in the on- and offline marketing mix. Only when we
understand our customers and their individual needs,
can we create inspiring shopping experiences for all of
them. To keep us a step ahead in our marketing, we use
emnos Segmenter.” Marc Neurath, Head of CRM, GALERIA Kaufhof
141
million
segmented
customers
188
SEGMENTS
CREATED
Tailor your approach based on customer behaviour
To succeed in the super competitive retail environment,
you need to know who you are serving and really
understand your customers’ shopping habits. emnos
Segmenter, an Insight Portal* module, makes it easy
to keep your customer segmentations up to date.
emnos Segmenter supports you in identifying the
customers you need to focus on to drive sales growth.
By monitoring changes in customer behaviour, you can
detect shifting customer patterns and evaluate the
impact of marketing activities on customers and sales
over time.
Whether your segments have been defined based
on value, needs, trip missions or any other criteria,
Some of the critical questions emnos Segmenter can
help you answer include:
Solution Insight | emnos INSIGHT PORTAL, emnos Segmenter | 04/2014
•Have I gained or lost customers?
•Who are my most valuable customers and how do
their needs differ?
•How do my customer segment KPIs change over time
(e.g. number of customers, spend and visit frequency)?
Deliver a great customer experience
Relevancy is the key to delivering a great customer
experience. Knowing what is important to individual
customers and making it simple for them to purchase
the products they need drives growth. The insights
delivered by emnos Segmenter will help you treat
customers differently based on segments such as
lifestyle, loyalty and potential.
Keep decision makers informed with automatic updates
Through secure web access and automatic updates,
everyone in your organisation can stay informed on
who your customers are and why they shop your stores.
emnos Segmenter, Potential Report
Get the competitive advantage you need
Today’s retail environment is extremely competitive –
and the ability to better understand customers is
power. Discover how the fully integrated emnos Insight
Portal can support better business decision making
on a daily basis across your organisation. To schedule a
FREE demonstration, email us at [email protected]
or contact one of our local offices.
*emnos Insight Portal
emnos Segmenter is part of an integrated suite of
solutions designed to help retailers and their consumer
goods suppliers make better business decisions. Our
Insight Portal is used globally by 2500 brand executives
every year to support over 100 brands. It provides
actionable customer analysis and in-depth insights
in real time to decision makers throughout the
organisation – resulting in a 4-6% increase in sales
and profits. To learn more about emnos and our
complete offering of strategic planning, best in class
retail analytics, solutions and technologies, please visit
www.emnos.com
About emnos
Our offices
Operating throughout Europe and in the USA, emnos
is part of Loyalty Partner, a subsidiary of American
Express. The company empowers retailers and their
suppliers to decode what millions of transactions reveal
about consumers and use that data to deliver tangible
business growth. These insights are used across
the organisation to support more informed decisions
in marketing and merchandising. To learn more about
emnos please visit www.emnos.com
Headquarters
emnos GmbH
Theresienhöhe 12
80339 München
Germany
Chicago
+1 312 880 1336
+49 89 2050736
[email protected]
Madrid
+34 91 510 74 90
London
+44 208 614 7700
Paris
+33 1730202 00
Solution Insight | emnos INSIGHT PORTAL, emnos Segmenter | 04/2014