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Minimum Advertised Price (MAP) Policy
Effective January 1, 2004
Galco International, Ltd is committed to vigorously upholding our public image as the industry leader in
the manufacture of high quality leather concealment holsters and accessories. A strong brand image
contributes to our long-term success, while certain consumer advertising and promotional practices that
are inconsistent with our distribution and marketing policies can degrade the marketability of our product
and undermine our position in the market.
Galco also recognizes that its Dealers/Distributors must earn sufficient profits in order to attract, retain
and train staff competent to provide the consumer with informed consultation and a professional level of
service in the selection, fit and function of Galco products. Because we have determined that these
requirements are undermined by any media advertising of Galco product priced below a minimum level,
in particular but not limited to Internet advertising by Dealers/Distributors who do not incur all of the costs
of Dealers/Distributors who provide these valuable services, Galco International, Ltd has unilaterally
adopted the following Minimum Advertised Price (MAP) Policy:

If Galco International, Ltd becomes aware of any advertising in which a Dealer/Distributor advertises
Galco product directly or indirectly to the end user at prices below the minimum advertised prices in
effect at the time, Galco WILL terminate any and all of that Dealer/Distributor’s orders, cease any
pending shipments to the Dealer/Distributor, and/or may, at its discretion, terminate the
Dealer/Distributor relationship. Minimum Advertised Prices are those Manufacturer’s Suggested
Retail prices less 20% as listed on the current Galco Mail Order Price List

“Advertising” or “advertise” as used in this policy refers to advertising disseminated via signs,
catalogs, flyers, newspapers, magazines, radio, television, the Internet and other mass media.
Advertising on the Internet includes advertising on any page of any Internet site or Auction site.
Inconsistent with this policy is any advertising that can reasonably be read to imply prices on Galco
products below the minimum advertised prices, such as “25% off all products,” “call for price,” “Buy
one, get one free.” In the case of advertising such as “All holsters 30% off,” it will be necessary to
specifically exclude Galco products in the copy. In the case of a “real property” brick and mortar store,
the Galco MAP does not apply to store windows, signs attached to the outside of the store, nor does
it apply to other in-store advertising. The MAP does apply to Independent freestanding billboards and
temporary gun show booths or space. Distressed, discontinued, special makeup or factory second
products do not have a Minimum Advertised Price. They must, however, be identified as
“discontinued” or “seconds” in any advertising.

This MAP policy in no way affects the prices at which Dealers/Distributors may sell Galco products. It
is directed solely to the prices at which Dealers/Distributors advertise those products to the
consumer market. Dealers/distributors, of course, remain free to sell Galco products at whatever
prices they choose.

This is a unilateral policy of Galco International, Ltd, and shall not be construed as a contract or
agreement with any Dealer/Distributor. Galco reserves the right to choose the retailers with whom it
does business, and the right to accept or reject any order in whole or in part. Galco International also
reserves the right to modify this policy or to terminate this policy at any time.

Galco International markets its products through multiple avenues. In accordance with Galco
International’s MAP Policy, Authorized Distributors who sell wholesale shall disseminate Galco
International’s MAP Policy to Dealers purchasing from such wholesale Distributors. Galco
International may terminate its relationship with any wholesale Distributor who sells to a Dealer who
violates Galco International’s MAP Policy.
Any questions regarding this policy should be in writing and should be directed to Galco International
LTD. MAP Dept. 2019 West Quail Avenue, Phoenix, AZ 85027.