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Greek Logic in Commercials
Greek Logic in Commercials
Greek logic in commercial advertisements is very important. This is because it helps the
consumers understand the advertisement being aired. It also helps companies advertise
products better than competitors. Most advertisements aired on the television use the three
concepts developed by Aristotle to appeal customers. Aristotle developed three concepts. That
is logos, pathos, and ethos. The three concepts are used to judge if an advertisement is
appealing to consumers or not. Most companies have used the three concepts in advertising
and they have obtained marvelous results (Mendelsohn Zien Advertising 2009).
Consumers have moved from other companies to these companies. This essay analyzes how
the three concepts are used in a commercial advertisement. The thesis statement is analysis of
the Greek logic in the patty enlargement advertisement. Patty Enlargement - Big Carl at Carl's
Jr is an advertisement created by Mendelsohn Zien Advertising. Carl’s Jr has launched a burger
in this advertisement so as to put McDonald’s on the defensive side. The new burger developed
by Carl’s Jr is called Big Carl. The company has given the burger a name similar to the burger
developed by McDonald. The description of the burger is vivid. The Big Carl has two burger
patties, two slices of cheese, and lettuce. It has Thousand Island dressing, and the bun
(Mendelsohn Zien Advertising 2009). The Big Carl burger costs less than the Macdonald burger.
The company has developed the burger in a manner to attract consumers. The company has
given consumers twice the beef, and cheese. In the same advertisement, the company has
developed buns similar to buns developed by MacDonald. The last commercial in the campaign
is the patty enlargement. The company has used big pictures of burgers to attract the attention
of the listener.
The patty enlargement –big Carl at Carl Jr is used to advertise burgers, buns and patty
enlargements cooked by Carl. The company has decided to use the advertisement to market its
products. For example, the burgers are well developed as they have a lot of meat, and cheese.
Also the burgers contain twice cheese, and meat. The advertising has used the three concepts
developed by Aristotle to make the patty enlargement advert appealing to consumers. For
example, the company has used logos in the patty enlargement advertisement. The message in
the advertisement has internal consistency. This is because the advert has presented the
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message clearly to its audience ( Mendelsohn Zien Advertising 2009). The main theme in the
advert is marketing burgers, buns and patty enlargement. The theme of the advert is well
developed.
The advert is well developed with enough evidence to attract customers and support the
message being conveyed. This is because the author has used pictures and words to support
the message being conveyed. The pictures used to show the size of burgers cooked at Carl Jr
is good, and large enough to show the content of the burger. This makes the burger appealing
to the consumer. The language used in the advert is also good. For example, the description of
the content used to make the burger is vivid. The advert emphasizes on the content of the
burger. The burgers developed by Carl Jr have a lot of meat, and cheese unlike burgers
developed by other companies. This gives the company an advantage compared to other
companies (Mendelsohn Zien Advertising 2009).
Pathos means persuading consumers by appealing to the emotions of the reader. Advertising
company’s select the best language to appeal to catch the emotions of their readers. Pathos is
important in commercial advertising as it helps in catching the emotion of the listener. Pathos
used by the advert has drawn different views from different people. The advert has used pathos
to catch the emotions of the audience (Mendelsohn Zien Advertising 2009). The company has
used good language to in advertising the products so as to differentiate the products from
products developed by other companies. The language used in the advertisement is soft and
appealing to any one listening to the advert. The language, and pictures used to support the
message conveyed by the company have aroused different ideas from different people.
Some people like the advertisement, and the products developed by Carl Jr. This is because the
quality of the product is good compared to the product developed by other companies. The
content of the advertisement is well developed. For example, the author has used pictures of
burgers that are appealing to the audience. The pictures are well developed so as to attract the
attention of the listener (Mendelsohn Zien Advertising 2009). The language used to describe the
burgers is good and appealing to the audience. Most people have commented positively about
the advert. They have agreed that burgers developed by Carl Jr are better than burgers
developed by other companies like McDonald. This is because of their size, and content.
Burgers developed by Carl Jr are well filled with a lot of meat and cheese. Other people
disagree with the description of the product. They argue that the product is not as good as
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products developed by other company’s.
The company has also used ethos in the patty enlargement –big Carl at Carl Jr -advert. Ethos
is portrayed by the trust worthiness of the speaker. It is conveyed through tone, and style of the
speaker. It also conveyed through the way the speaker refers to differing views. Ethos in some
advertisement is often affected by the reputation of the speaker, or writer. The company has
chosen a good speaker to advertise the products. The speaker has good reputation, and this
has made it easy for the company to attract consumers. The speaker has good experience in
advertising (Mendelsohn Zien Advertising 2009).
In conclusion, the company has developed the content of the advert well. The language used in
the advert is appealing to listeners and the evidence used to support the message of the
advertisement is logical (Mendelsohn Zien Advertising 2009). The vivid description of the
burgers is used to catch the emotions of the listener and attention. The three concepts
developed by Aristotle are used well in the patty enlargement –big Carl at Carl Jr. The concepts
have enabled the company to achieve a competitive advantage. This is because the company
has attracted a lot of consumers. The prices and the content of the burgers have made most
consumers shift from other companies like MacDonald. The company has integrated the three
concepts in the advert using language, content and pictures. Thus, use of ethos, pathos and
logos to appeal the consumers in the company has worked well with marvelous results
(Mendelsohn Zien Advertising 2009).
Reference
Mendelsohn Zien Advertising. Patty Enlargement - Big Carl at Carl's Jr. Retrieved on 23, April,
2010, from
http://www.y
outube.com/watch?v=Mr7rpHvZTZk&feature=channel
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