Download KWIK SEW® W - McCall`s Patterns

THE McCALL PATTERN COMPANY digiTAL MEdiA kiT
reacH More tecH-savvY seWers online anD tHroUgH eMail
OUR BRANDS
KWIK
K SEW
W
®
www.mccallpattern.com
www.voguepatterns.com
www.kwiksew.com
www.butterick.com
ADVERTISING PROGRAM OUTLETS
Website Homepages advertising –
Across four brands or pick and choose
Social Networks
Email Marketing to 330,000 subscribers –
Dedicated Emails and Sponsored Emails
OUR BRAND WEBSITES DELIVER:
• 1.3 million average visits
per month
• 11.7 million total pageviews on
average per month
OUR USERS:
• Spend an average of 8.5 minutes
per visit
• 77% are social networkers
• 32% visit Pinterest
• 23% are active on Facebook
• 22% follow bloggers
• 35% visit our websites via
mobile devices
Source: 2014 Google Analytics
Contact Maria Triantafillou,
Advertising Sales at (212) 465-6849 or
[email protected]
THE McCALL PATTERN COMPANY digital media kit
2015 Digital Advertising
There are many opportunities for advertising online with the McCall Pattern Company where each month you will reach over
1.2 million enthusiastic sewists who come to our ecommerce sites to purchase our exclusive patterns to create their newest
garment or craft project.
Email marketing is not the usual newsletter update! Monthly we deliver up to 20 emails to our opt-in subscribers that tie into
our branded pattern sales, new collection announcements and special ClubBMV members who are our best, most frequent
buyers. Each email presents an opportunity to tie in your brand’s promotion in partnership with ours.
There are two ways to reach our subscribers:
Dedicated Emails – Exclusive direct
advertiser content as presented by The
McCall Pattern Company
Sponsored Emails – Pattern Sale/New Collection/ClubBMV-specific
content with adjacent advertiser space in full- or half-column unit
sizes
Position 2
(200 x 440)
Position 1
(200 x 900)
OR
Dedicated
(700 x 1000)
Unit Size
Position 3
(200 x 440)
Position 4
(850 x 200)
Digital Advertising Email
Sponsored Email Rates
Position/Dimensions
1x
3x
6x
1 (200 x 900) $1,500
$1,400
$1,300
2 or 3 (200 x 440)1
$1,000
$900
$800
4 (850 x 200)1
$750
$650
$550
1x
3x
6x
330,000 Full List Only
1
Dedicated Advertiser Email
(Dimensions: 700 x 1000)List Size
Custom List
100,000
$1,500
$1,300
$1,200
Custom List
200,000
$2,800
$2,400
$2,200
Full List
330,000
$4,000
$3,800
$3,325
Submit Ad in 72 DPI resolution for web, RGB color.
Note1: All dimensions are in pixels, width by height.
Materials closing is 14 days before scheduled campaign.
Email your Ad and URL link to Maria Triantafillou at: [email protected]
Contact Maria Triantafillou, Advertising Sales at (212) 465-6849 or
[email protected]
THE McCALL PATTERN COMPANY digital media kit
Social Media and Advertising
Our engaged sewing community has embraced social media as the ideal way to be inspired, learn techniques,
share experiences, discover new patterns, fabrics, sewing tools and more. The McCall Pattern Company’s social
media sites are presented as a way to connect with our pattern customers on a personal level, readily offering
encouragement and advice to all sewists on every experience level.
The McCall Pattern Company offers a haven for discussion and photo sharing through:
• Blog.mccall.com
• Facebook
• Instagram
• Pinterest
• Twitter
Blog.mccall.com – Launched in July 2014, our blogging views have grown quickly to 33,000.
Facebook, Instagram, Pinterest and Twitter – Facebook followers have increased over 50% since February 2014. In the
late spring, Pinterest and Instagram were launched and have seen tremendous growth.
Sewing Educator Program
Sew Cool in School –www.sewcoolinschool.com
Exclusive email promotions to 2,600 educators 2x’s a year (January and August)
For more information, please contact us.`
Added Value Promotions Available
WEB MARKETING ADVERTISING RATES
Home Page Advertising
Website
Homepage advertising across all four brands delivering 11.7 million pageviews each month. You can pick and choose
which sites to advertise on: www.mccallpattern.com • www.voguepatterns.com • www.butterick.com • www.kwiksew.com
Homepage AdsAd Unit
Homepage Est. Impressions/Month Cost/WeekCost/Month
1
365,000
$1,000
$2,700
McCall’s
Rectangle: 325 x 117
1
234,000
$850
$2,275
Vogue Patterns or Butterick Button: 97 x 94 , + 20 characters
1
94,000
$350
$995
Kwik Sew
Rectangle: 300 x 158 Sewing Sites Page LinkType
(McCall’s, Vogue Patterns, Text Link
Butterick only)
Image & Text Link
6 mos. $400 $600 Facebook Post Program
Schedules
Facebook Post-All Brands, 72,000 total followers
1 Post
$700
3 Posts
$1,500
12 mos.
$650
$950
6 Posts
$2,400