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THE McCALL PATTERN COMPANY digiTAL MEdiA kiT reacH More tecH-savvY seWers online anD tHroUgH eMail OUR BRANDS KWIK K SEW W ® www.mccallpattern.com www.voguepatterns.com www.kwiksew.com www.butterick.com ADVERTISING PROGRAM OUTLETS Website Homepages advertising – Across four brands or pick and choose Social Networks Email Marketing to 330,000 subscribers – Dedicated Emails and Sponsored Emails OUR BRAND WEBSITES DELIVER: • 1.3 million average visits per month • 11.7 million total pageviews on average per month OUR USERS: • Spend an average of 8.5 minutes per visit • 77% are social networkers • 32% visit Pinterest • 23% are active on Facebook • 22% follow bloggers • 35% visit our websites via mobile devices Source: 2014 Google Analytics Contact Maria Triantafillou, Advertising Sales at (212) 465-6849 or [email protected] THE McCALL PATTERN COMPANY digital media kit 2015 Digital Advertising There are many opportunities for advertising online with the McCall Pattern Company where each month you will reach over 1.2 million enthusiastic sewists who come to our ecommerce sites to purchase our exclusive patterns to create their newest garment or craft project. Email marketing is not the usual newsletter update! Monthly we deliver up to 20 emails to our opt-in subscribers that tie into our branded pattern sales, new collection announcements and special ClubBMV members who are our best, most frequent buyers. Each email presents an opportunity to tie in your brand’s promotion in partnership with ours. There are two ways to reach our subscribers: Dedicated Emails – Exclusive direct advertiser content as presented by The McCall Pattern Company Sponsored Emails – Pattern Sale/New Collection/ClubBMV-specific content with adjacent advertiser space in full- or half-column unit sizes Position 2 (200 x 440) Position 1 (200 x 900) OR Dedicated (700 x 1000) Unit Size Position 3 (200 x 440) Position 4 (850 x 200) Digital Advertising Email Sponsored Email Rates Position/Dimensions 1x 3x 6x 1 (200 x 900) $1,500 $1,400 $1,300 2 or 3 (200 x 440)1 $1,000 $900 $800 4 (850 x 200)1 $750 $650 $550 1x 3x 6x 330,000 Full List Only 1 Dedicated Advertiser Email (Dimensions: 700 x 1000)List Size Custom List 100,000 $1,500 $1,300 $1,200 Custom List 200,000 $2,800 $2,400 $2,200 Full List 330,000 $4,000 $3,800 $3,325 Submit Ad in 72 DPI resolution for web, RGB color. Note1: All dimensions are in pixels, width by height. Materials closing is 14 days before scheduled campaign. Email your Ad and URL link to Maria Triantafillou at: [email protected] Contact Maria Triantafillou, Advertising Sales at (212) 465-6849 or [email protected] THE McCALL PATTERN COMPANY digital media kit Social Media and Advertising Our engaged sewing community has embraced social media as the ideal way to be inspired, learn techniques, share experiences, discover new patterns, fabrics, sewing tools and more. The McCall Pattern Company’s social media sites are presented as a way to connect with our pattern customers on a personal level, readily offering encouragement and advice to all sewists on every experience level. The McCall Pattern Company offers a haven for discussion and photo sharing through: • Blog.mccall.com • Facebook • Instagram • Pinterest • Twitter Blog.mccall.com – Launched in July 2014, our blogging views have grown quickly to 33,000. Facebook, Instagram, Pinterest and Twitter – Facebook followers have increased over 50% since February 2014. In the late spring, Pinterest and Instagram were launched and have seen tremendous growth. Sewing Educator Program Sew Cool in School –www.sewcoolinschool.com Exclusive email promotions to 2,600 educators 2x’s a year (January and August) For more information, please contact us.` Added Value Promotions Available WEB MARKETING ADVERTISING RATES Home Page Advertising Website Homepage advertising across all four brands delivering 11.7 million pageviews each month. You can pick and choose which sites to advertise on: www.mccallpattern.com • www.voguepatterns.com • www.butterick.com • www.kwiksew.com Homepage AdsAd Unit Homepage Est. Impressions/Month Cost/WeekCost/Month 1 365,000 $1,000 $2,700 McCall’s Rectangle: 325 x 117 1 234,000 $850 $2,275 Vogue Patterns or Butterick Button: 97 x 94 , + 20 characters 1 94,000 $350 $995 Kwik Sew Rectangle: 300 x 158 Sewing Sites Page LinkType (McCall’s, Vogue Patterns, Text Link Butterick only) Image & Text Link 6 mos. $400 $600 Facebook Post Program Schedules Facebook Post-All Brands, 72,000 total followers 1 Post $700 3 Posts $1,500 12 mos. $650 $950 6 Posts $2,400