Download Yaprak, A. (2008). Culture study in international marketing: A critical

Yaprak, A. (2008). Culture study in international marketing: A critical review and
suggestions for future research. International Marketing Review, 25(2), 215-229.
This journal presented a critical review of culture study streams in international
marketing and offer suggestions for future development. The findings were five streams
of earlier studies and their shortcomings are presented, along with four avenues for future
research. This is valuable for research about international marketing strategy evolution
because it provided informational about specific studies done about culture streams in
international marketing from the present and what can be done in the future.
Achrol, RS. (1991). Evolution of the Marketing Organization: New Forms for Turbulent
Environments. Journal of Marketing, 55(4)77-93.
This journal discussed the rapid changes in global competition that has occurred in the
last two decades. The topic of evolution of the marketing organization was reviewed.
This he author discusses two such forms, the marketing exchange company and the
marketing coalition company. This journal was important for research because it
provided discussions and findings about the marketing exchange and the marketing
coalition companies that was important for this paper.
Karademir, B. (2007). How do business groups function and evolve in emerging markets.
Advances in International Marketing, 17, 275-294.
This journal provided an overview of the theories that explain how business groups
function and evolve in emerging markets and generate propositions from that theory. The
article is valuable because provided evidence on business group evolutions from one
emerging market (Turkey).
Tasoluk, B., & Calantone, R. (2006). Conflict and collaboration in headquarters-subsidiary
relationships: An agency theory perspective on product rollouts in an emerging market.
International Journal of Conflict Resolution, 17(4), 332-351.
This journal was seeking to explain the collaborative intent, trust development, and
conflict resolution in international headquarters. The findings were a major challenge in
collaboration that is convincing both parties to the dyad that the expertise of the other
party is essential for effective collaboration. The research was done in a single country,
which limits generalizability that was a limitation in this research. This is valuable
because it explained the conflict resolution in international headquarters, which has to
deal with marketing strategy.
Kandermir, D., & Cavusgil, T. (2005). Alliance orientation: Conceptualization, measurement,
and impact on market performance. Journal of the Academy of Marketing Science, 34(3),
324-340.
Developed a new construct, alliance, orientation, and explored its influence on firms’
alliance network performance and market performance. The study provides evidence that
firms’ alliance orientations positively affect their performance in strengthening their
alliance network relationships and in managing conflicts with their alliance partners. This
is valuable because it offers information about the impact on market performance in
2006.
Solberg, C., & Stoettinger, B. (2004). A taxonomy of the pricing practices of exporting firms:
Evidence from Austria, nNrway, and the United States. Journal of International
Marketing, 14(1), 23-48.
This qualitative study, the authors offer a framework through which they examine the
information use, strategic approach, and managerial control behavior in the export pricing
practices of 24 firms based in Austria, Norway, and the United States. They offer
propositions about export pricing behavior and suggestions for empirical research in the
field. This article helps the research of evolution by examining the strategic approach and
management behavior in 2006.
Emden, Z. (2005). Learning from experience in international alliances: Antecedents and firm
performance implications. Journal of Business Research, 58(7), 883-892.
This study of cross-border alliances, argued that learning from past experiences is an
efficient way to alleviate coordination challenges and, therefore, is a key factor that
enhances the alliance performance of the firm. Also argue that learning from past
experiences is an important factor creating superior performance for the firm through
facilitating interim know-how transfer. At least two cultural aspects influence learning
from experience: organizational commitment to the alliance relationship and learning
orientation. This article is valuable for research because it discusses past and present
experience about international alliances that helps support the evolution of marketing
strategy.
Deligonul, S., & Cavusgil, S. (2000). International marketing as a field of study: A critical
assessment of earlier development and a look forward. Journal of International
Marketing, 13(4), 1-27.
Fundamental changes taking place in the global business environment and in the business
enterprise itself compel international marketing scholars to reexamine the progress being
made by the field's scholars in developing knowledge. In this article, the authors critically
evaluate progress in international marketing as a field of study through ontological,
thematic, and methodological lenses.
Varner, I. (2000). The theoretical foundation for intercultural business communication: A
conceptual model. Journal of Business Communication, 37(1), 30-55.
This article develops a theoretical framework for intercultural business communication,
which sets it apart from intercultural communication and international business. In the
past, discussions on the theory of intercultural business communication have mostly
focused on intercultural communication using business as examples rather than including
business as a distinct variable.
Shaw, EH (2012) Marketing strategy: From the origin of the concept to the development of a
conceptual framework, Journal of Historical Research in Marketing, 4(1) 20-55.
This journals purpose was to organize the semantics jungle of marketing strategy
approaches, terms and concepts into a logically coherent framework using the history of
marketing thought to inform current marketing research and practice. The finds were
strategy concepts from managerial economics and from corporate management were
absorbed directly into the corpus of the strategic marketing thought. This is valuable
research because it discusses the evolution of marketing strategy which is the topic being
researched.
Jain, S. (1982). The evolution of strategic marketing. Journal of Business Research , 11(4), 409425.
This article examined the evolution of the concept of strategic marketing. The findings
were that strategic marketing does not replace traditional marketing management, but it
adds new dimensions to the field of marketing, enhancing its role in the determination of
corporate. This journal was important for research because it helped provide information
about how concepts of strategic marketing have evolved.
Duffy, LD. (2005) The evolution of customer loyalty strategy. Journal of Consumer Marketing,
22(5)284-286.
The purpose of this journal was to examine the methods used by marketers over the past
years to develop loyalty among customers. The findings were considering the
shortcomings of marketing methods and certain societal and technological changes that
have further impacted on the potential effectiveness of the methods used by marketers.
This was a valuable source because it provided information about how customer loyalty
has evolved and changed in a market.
Webster, FE. (2005) A Perspective on the Evolution of Marketing Management. Journal of
Public Policy & Marketing, 24(1)121-126.
This journal focused on the evolution of marketing management from the 1950’s
until the 2000’s. It provided information about the changing role of marketing and
the rise and fall of the strategic planning empire. This was a valuable source because
it provided precise information about the past two decades of marketing strategy
and the evolution from the 1950’s until now.
Fisk, RP (1993) Tracking the Evolution of the Services Marketing Literature. Journal of
Retailing, 69(1)61-103.
This journal aimed to position the concept of relationship marketing within the context of
the travel and tourism sector. It defines a continuum of activity from the short-term and
tactical to the long-term activities, which are at the core of the marketing concept. This
was valuable for research because it provided information about relationship marketing
and how it has become an important part of marketing strategy throughout time.
Firat, FA Shultz, CJ, (1997) "From segmentation to fragmentation: Markets and
marketing strategy in the postmodern era", European Journal of Marketing,. 31(4)183207.
This journal discussed the contribution to the growing literature on postmodernism and
marketing by addressing the changes in the market and the corresponding changes that
have to take place in marketing strategies. This journal is valuable in the sense that it
proposes the marketing strategies that are needed to respond to the changes in the market
with the growing influence of postmodernity and discusses directions for future research
in marketing strategy.