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MODULE OUTLINE Marketing Communications Marketing Communications is designed to develop student’s knowledge and skills in managing the processes of informing and persuading customers through planned marketing communication programmes. Students would be able to develop analytical skills with critical appraisal of marketing communications theory orally and in writing. Students would also be able to foster ability to critically discuss contemporary uses of marketing communications. Understanding Consumers This module will introduce students to the basic concepts and vocabulary/ terminology of consumer behavior. This module will also demostrate how to observe and describe consumer behaviour as it occurs in the real world. Students will also develop the process of critical thinking which is a vital skill required of the thesis. Marketing Research The module introduces you to marketing research and demonstrates its fundamental importance in making appropriate business decisions. It provides understanding of what are data and how they are captured, collected and analysed. It outlines how research is designed for both the purpose of commercial research and for undertaking academic research in marketing. Most importantly, the module should improve the ability and skill to conduct market research for students’ own purposes. Retail Logistics In any organisation, there is some form of logistics and channel management to be accomplished. This module explores these issues and focuses on how retail and their support organisations can enhance their logistics and supply chain management to both reduce costs and to improve service levels. Marketing Strategy The aim of this module is to provide you with a comprehensive and critical understanding of the processes, content and context of marketing strategy. In this module, we emphasise much more of an integrated approach to the closely related yet separate topics of marketing strategy, marketing organizations and empirical evidence in marketing as well as corporate and business strategy research. Retail Buying This module provides students with an understanding of the integrated nature of the buying and supply chain management processes within retailing. It is vital that retail graduates have a firm understanding of the inter-relationship that exists between buying and corporate strategy, the issues pertinent to the management of the buying activity, as well as the tasks and activities for which the buyer is responsible. Human Resource Management A strategic overview of Human Resource Management issues within the retail industry and some of the processes, techniques, skills required by managers for the effective management of the workforce will be covered in this module. Retail Operations An overview of the key elements – impacting on and affecting consumers – that are relevant when successfully formulating and managing retail operations. The objectives of this module are to enable students to identify and assess key issues associated with retail service, explain the principles of retail design / merchandising. Students would also be taught to evaluate the key drivers of effective financial management / sales performance within a retailing outlet. Location Strategy in Retailing This module provides an understanding of the factors affecting the location of retail outlets by tracing the links between the models of retail attraction, the tools used by retail trade to find the best available location and the approaches taken by those formulating and applying public policy. Retail Marketing Dissertation Having completed the taught element of the programme, students are required to demonstrate the ability to independently produce a 10,000-word dissertation which addresses a particular issue have been identified. A supervisor should assist and advise each student in the process of completing the dissertation.