Download Job Title: In Store Marketing Specialist Job Purpose: To deliver

Job Title:
In Store Marketing Specialist
Job Purpose:
To deliver innovative, compelling and integrated In Store campaigns within budget and timescales. To ensure all POS materials communicate a
consistent brand message, drive sales and margin. To support the In Store Marketing Implementation Manager in managing the promotional POS
process and customer plan for the In Store channel to drive NHS income and OTC sales across all relevant CF BUs.
Support the In Store Marketing Implementation Manager to deliver the planning process and effective support to third party business units, Enterprise
and AAH All About Retail Program
Principle Accountabilities:
Experience, Skills & Qualifications:
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To work as part of the In Store Marketing team to develop innovative and
compelling In Store marketing initiatives based on the agreed marketing plan
To understand and interpret customer and competitor trends to ensure In Store
marketing activity is relevant and addresses customer motives
Project manage In Store marketing campaigns from initial idea to
implementation to deliver efficient and cost effective materials that meet the
needs of internal and external customers, maximise sales opportunities and
deliver brand awareness objectives
Lead the development and implementation of ‘additional items’ to provide
appropriate level of In Store support for each product/service; promotional and
seasonal campaigns; external footfall driving activity and reactive trading
initiatives
To ensure all POS materials clearly deliver the customer message through the
correct hierarchy of messaging, stimulating unplanned purchases and increasing
ATV
Maintain integrity of the Celesio brands by ensuring In Store materials are
consistent with external marketing activity to deliver a clear consistent brand
message and drive recognition
To work collaboratively with other marketing work streams and internal
colleagues to ensure communications are fully integrated across all channels
Manage agencies and suppliers to ensure they deliver high quality solutions on
time and within budget
Investigate and implement process efficiencies for the In Store marketing
channel to ensure continuous improvement and new, more efficient ways of
working
Support, where required, the delivery of Enterprise third party POS and
Promotional materials as well as the development and the delivery of AAH All
About Retail Program
Essential
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Educated to degree level
Previous In store marketing experience within a retail
environment
Customer focused
Experience of working in a fast paced environment
(retail sector preferable)
Highly organised, with proven project management
skills
Good communication skills
Good organization and time management
Problem solving and analytical skills
Relationship building skills
Knowledge of Design, Print and Production processes
Desirable
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Essential Competencies:
Desirable Competencies:
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PLEASE LEAVE BLANK
COMMON COMPETENCY TO BE
AGREED
PLEASE LEAVE BLANK
COMMON COMPETENCY TO BE
AGREED
Assessment Process:
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DO NOT
COMPLETE, TO BE
AGREED THROUGH
CONSULTATION
Grade:
DO NOT COMPLETE, TO BE
AGREED THROUGH
CONSULTATION
Reports to: