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Job Description
Job Title:
Marketing Assistant
Reporting To: Senior Marketing Officer
Grade/Salary Band: £16,500
Benefits:
Free allocation of tickets
Free parking
Discretionary bonus
Reduced price tickets for other attractions
Offers at Drayton Manor hotel and other Interstate
hotels
Job Summary
Manage the day-to-day running of the office whilst supporting the team in all areas. Responsible for the administration
of the department including budgets, day-to-day requirements as well as monitoring all company websites and social
media platforms as set by the Senior Marketing Officer and in conjunction with other Marketing Assistants.
Key Duties & Responsibilities
To assist the Senior Marketing Officer and department on a daily basis which includes:

Assistance with all promotional activities within the park and hotel

Assist the Senior Marketing Officer on a daily basis with planning, budget management, PR plans and event
management to name but a few in conjunction with other Marketing Assistants.

Social media monitoring as per the social media strategy set by the Senior Marketing Officer including but not limited
to Twitter, Facebook, Instagram and Vine in conjunction with other Marketing Assistants.

Monitor the department’s budget as set by the Senior Marketing Officer

Collate all information for the company’s internal communications (Intranet, team brief etc) and produce material
where needed

Management of office administration including, but not limited to, minute taking, purchase order management, print
management, meeting bookings and management of department filing and communication to other departments in
conjunction with other Marketing Assistants.

Help monitor and maintain the company websites across the business

Help maintain and develop the company’s CSR programme internally and externally.

Research across the industry to feedback to the team on a regular basis

Management of literature within the park and hotel on an ongoing basis to ensure that all is up to date and utilised in
the best possible way including signage for all areas.

Maintain and develop the department’s event/marketing calendar to include PR events and visits ensuring that this is
communicated across the business.

Maintain and organise the PR rota across the park and hotel and ensure all requirements are fulfilled for each project.

Manage the department’s ticket allocation for PR purposes in conjunction with other Marketing Assistants.

Any other duties as and when required
COMPETENCIES
Communication
Team Working
Self-Management
Integrity
Impact & Influence
Attention to Detail
Resilience
Developing Staff
YES
YES
Business Decision Making
YES
YES
Adaptability
YES
YES
Business Results Focus
YES
NO
Leadership
SKILLS & QUALIFICATIONS
NO
YES
Problem Solving
Building & Maintaining Relationships
NO
YES
Networking Activity
NO
NO
Team Building
ESSENTIAL
YES
YES
DESIRABLE
Accredited Qualifications
Excellent communication skills
Good understanding of all digital
platforms including social media
Non-Accredited
Skills, Knowledge & Experience
Creative
Excellent organisational skills
Good teamworking skills
Experience within a marketing department
RESPONSIBILITIES
Extent
People
Financial
Use & Care of Equipment
Health & Safety
General Conditions
Self and working environment