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Marketer of the Year Award Submission Criteria Purpose and Background This award honors personal achievement and recognizes a member’s extraordinary leadership and contribution to their firm’s marketing success. This award recognizes a member’s leadership and personal achievements and accomplishments in his or her firm or as a consultant to an A/E/C firm. Eligibility Candidates are encouraged to self‐nominate or be nominated by another party. To be eligible, candidates must meet the following criteria: 99 Three or more years of related A/E/C marketing experience 99 Current chapter member 99 Sustained involvement in the Virginia Chapter of SMPS Judging Criteria Candidates will be evaluated based on the following criteria: The judges understand that some nominees roles might not include all aspects listed below. All of these criteria are considered, but significant accomplishment in one area will also be considered. 99 Strategic Planning and Research – Facilitated research and development of the firm’s strategic marketing plan that included a results‐oriented business development plan. 99 Business Development – Directed the marketing or business development plan resulting in achievement of strategic or specific firm goals. 99 Management – Provided significant contributions to management in areas such as marketing organization and systems, operations, finance, administration, or human resources that positively impacted the firm’s strategic goals, bottom line, and/or marketing and business development success. 99 Communications – Implemented a successful external or internal public relations / communications program that included effective marketing materials and communications such as direct mail, print or digital newsletter, social networking, press releases, advertising, tradeshows and/or special events that produced tangible benefits. 99 Innovation – Introduced a new, innovative marketing approach or a new service, which added value to the firm or has been recognized in the profession or by clients. 99 Education and Training –Implemented an internal professional development program for marketing or technical staff related to marketing, business development, client maintenance or mentorship 99 Service to the Profession – Contributed significantly to the growth, visibility and advancement of the A/E/C marketing profession through publishing, public speaking or training. Submittal Materials and Format 99 Completed Application Form (not to exceed four pages in length) – describe how the nominee exemplifies marketing excellence, provides insight, or broadens the knowledge and understanding of our field in a significant way 99 Reference letter supporting the accomplishments of the nominee and signed by a principal of the nominee’s firm. If the nominee is a consultant, provide a letter from the principal of a firm for which the consultant provided services (not to exceed one page in length, only required if self‐nominating) 99 Electronic PDF format, no hard copies Submission Instructions / Information 9 Complete application in entirety 9 Submission due via email by January 22, 2016 to Brian Bonson at [email protected] Questions? Contact Brian Bonson at 757-622-2828 or [email protected] Marketer of the Year Award Application Please fill out the form as completely as possible. Name of Nominee: Name of Firm: Address: Day-Time Phone Number: Title: SMPS Member #: City, State, Zip: Email: I am nominating the person above I am self‐nominating as an employee of the firm listed above I am self‐nominating as a consultant providing services to an A/E/C firm If you nominated someone other than yourself, please provide the following Your name: Address: Day-Time Phone Number: Year(s) that the achievements took place Name of Firm: City, State, Zip: Email: Describe the nominee’s role and accomplishments and how they exemplify marketing excellence Marketer of the Year Award Application Describe the nominee’s innovation, knowledge or contribution to any/all of the applicable practice areas below. Strategic Planning & Research Business Development Management Marketer of the Year Award Application Communications Innovation Education and Training Marketer of the Year Award Application Service to the Profession Anything else you believe makes this candidate nomination worthy