Download The Outbound Marketing and Sales Specialist

OUTBOUND MARKETING AND SALES SPECIALIST
Chute Gerdeman, Inc. | Columbus, OH USA
OVERVIEW
Chute Gerdeman is an award-winning strategic brand and design firm employing over 50
people with an office in Columbus, OH. Founded in 1989 by visionary leaders Elle Chute
and Denny Gerdeman, CG has grown into a multi-disciplinary brand experience company
with a global presence. Known for creating unforgettable environments, compelling
communications and innovative business strategies, CG connects client, customer and
brand. The firm’s core capabilities include intelligence, brand, design and implementation
with expertise across a wide range of retail, restaurant, service provider and CPG brands.
The CG team works within a beautifully restored brewery building, built in 1885, in
downtown Columbus.
The Outbound Marketing and Sales Specialist works directly with the Market
Manager, Inbound Marketing Specialist and the sales team to maximize the
company’s new business growth opportunities. The role is to develop, coordinate,
and implement the daily, weekly, monthly marketing and sales activities in support
of the company’s marketing and sales strategic plans.
RESPONSIBILITIES INCLUDE:
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Strategic usage of market research and intelligence
Company branding and positioning in the market and competitive
environment
Outbound marketing and sales campaigns such as digital mailings, emarketing, advertising, news releases, lead generation phone calls
Developing and the administration of all collateral materials, assistance
with sales presentations and proposals, and management of electronic client
and prospect market data held in support applications (Such as HubSpot,
Salesforce and/or FunctionPoint).
Coordination with a variety of client services administration duties including
but not limited to acting as a liaison for new clients during transition to
implementation, client communications, and special offerings.
Conduct market demand and prospective client research to determine client
needs and proactively supplement prospect-provided and competitive
information
Maintain competitive landscape information and leverage when needed
Assist with company branding and positioning, outbound marketing and sales
campaigns and activities such as e-marketing, advertising, new releases, lead
generation phone calls, public relations activities (i.e. speaking with editors,
getting press and publications in venues), referral programs, designed to create
brand awareness and demand for services.
Help create, coordinate, execute, and maintain digital assets/inventory of all
marketing and sales assets and simplify their use w/clients and prospects
Provide input to company’s website presentation and online tools
Partner with the sales team in preparing proposals and RFI/RFP responses to
all submitted for information, pricing and/or proposals in a timely manner
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Assist in the development of professional and concise sales presentations using
website or alternative technologies
Assist with the management of leads follow-up/setting up ‘triggers’
Maintain updated client information and prospect information via the systems
and/or applications available
This role is primarily responsible for providing ‘qualified’ prospects/leads from our
outbound efforts to the sales team in order to increase revenue.
REQUIREMENTS FOR THE ROLE:
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3-5 years of outbound/inbound marketing experience
College degree in marketing and/or business administration preferred
Experience with HubSpot, Salesforce and FunctionPoint (2-5 years with any or
all software applications)
Ability to maintain updated client information and prospect information via the
systems and/or applications available
Ability to assist with preparation, analysis, and coordination of sales and
marketing strategy plans, reports provided, budgets, and client/prospect
records.
May require some travel
APPLY TO OUR WEBSITE:
http://www.chutegerdeman.com/contact/#careers
APPLY VIA EMAIL:
[email protected]
Please include the position for which you are applying in the subject line.
We can accept résumé attachments only in PDF format.
MAILING ADDRESS:
Chute Gerdeman, Human Resources
455 S. Ludlow Street
Columbus, OH 43215
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