* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download outbound marketing inbound marketing
Customer relationship management wikipedia , lookup
Social media and television wikipedia , lookup
Targeted advertising wikipedia , lookup
Social commerce wikipedia , lookup
Advertising wikipedia , lookup
Advertising management wikipedia , lookup
Market penetration wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Food marketing wikipedia , lookup
Affiliate marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Sales process engineering wikipedia , lookup
Marketing research wikipedia , lookup
Social media marketing wikipedia , lookup
Target audience wikipedia , lookup
Product planning wikipedia , lookup
Marketing communications wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Multi-level marketing wikipedia , lookup
Target market wikipedia , lookup
Sports marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Marketing channel wikipedia , lookup
Multicultural marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Green marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Advertising campaign wikipedia , lookup
Global marketing wikipedia , lookup
Services marketing wikipedia , lookup
Street marketing wikipedia , lookup
OFFLINE PROMOTION MIX Laszlo Klucs - CBI OUTBOUND MARKETING Outbound marketing is a strategy in which a business promote their products and services by presenting information to consumers even if they are not looking for those products or services. Commonly referred to as “interruptive” AT THE HEART OF PROMOTION INBOUND MARKETING Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect’s attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the company by producing interesting content. Outbound v.s Inbound Marketing WHY OFFLINE PROMOTION? OFFLINE PROMOTION MIX 1 Build a professional network of contacts 2 Promote your online presence EU buyers like to meet you in person PROMOTION MIX 1 ADVERTISING: Presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails. PROMOTION MIX 2 SALES PROMOTION: pre-defined advantages and benefits offered for a limited period of time to stimulate market demand for services or products. Mostly used in retail and B2C. PROMOTION MIX PROMOTION MIX 3 PERSONAL SELLING: A process of helping and persuading prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople and samples. PROMOTION MIX DIRECT MARKETING: a form of advertising that allows businesses to communicate directly with their customers. The difference between advertising and direct marketing is that in advertising the potential customers should FEEL something about the product or services while in direct marketing the potential customers are required to DO something. 4 Characteristics: •targeted with a database of potential customers and their relevant data. •the messages are addressed directly to this target market. •call - to- action •traceable, measurable responses, results and costs related 5 PUBLIC RELATIONS: Paid stimulation of market demand for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media. Examples: newspaper and magazine articles/reports, TVs and radio presentations, charitable contributions, speeches and presentations at seminars and conferences, blogging, social media marketing Examples: e-mail marketing, telemarketing, social media marketing What about EVENTS Trade fairs Conferences / seminars B2B matchmaking Business dinners, sport tournaments, networking events, Service/product launches, customer retention parties, charity functions, press conference, receptions, incentive events (journalists), sponsorship, partner with BSOs, Material/Tools/Methods/People you need THE MECHANICS NO! KEY QUESTIONS: TIME TO WORK CAN IT BE USED/RELEVANT? CAN THEY BE LINKED/REUSED? TOOLS/METHODS TO BE USED? RELATED CONTENT? WORK ON YOUR ACTION PLAN: Most important EU events? Offline promotion mix elements? Tools, people and content to be reviewed or created? Laszlo Klucs Senior Consultant, Software Services & Outsourcing e: [email protected] w: www.prodea.nl