Download Behavioural Targeting: Find Your Audience by How They Behave

Behavioural Targeting:
Find Your Audience by
How They Behave
Behavioural Targeting allows you to deliver
highly relevant ads to defined audiences
on the Microsoft Media Network, resulting
in enhanced impact and optimized spend.
Now that’s smart advertising.
When it comes to advertising, it’s all about getting your message to the right audience. So what if you could
focus your campaign only on those consumers showing a demonstrated interest in your products and services?
Improve Your Campaign Efficiency and Maximize Your Return
With Behavioural Targeting, keyword search behaviour and site visits place users of the Microsoft Media Network
into dozens of unique, specific segments. Within these niches are the consumers who are most likely to be
receptive to your message. Your ads are then served only to users in your desired segments, enabling you to
refine your reach and increase your campaign’s performance. Simple yet powerful, Behavioural Targeting is one of
the most effective and efficient forms of online advertising available today.
If you’re seeking a unique advantage in online marketing, there’s no better solution than Behavioural Targeting by
Microsoft Advertising.
• Improve the effectiveness of your campaign by targeting consumers based on actual behaviour—
not guesswork
• Eliminate wasteful advertising and increase your return on investment
• Access more of the consumers you want to reach and build your brand with the appropriate audience
Behavioural Targeting eliminates the problem of market fragmentation by giving you access to highly defined
consumer audiences.
For more information about Microsoft Advertising please call us at
1-800-985-4671 or visit advertising.microsoft.ca