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Transcript
JOB DESCRIPTION
Version 1: March 2017
JOB TITLE:
COMPANY:
REPORTING TO:
DIRECT REPORTS:
MARKETING MANAGER/HEAD OF MARKETING
SDL GROUP – PRS & ESTATE MANAGEMENT
DIRECTOR OF MARKETING
NONE
PURPOSE OF ROLE
This new role is a unique opportunity to lead the development and implementation of marketing and
branding strategy for a key area of the UK’s fastest-growing independent property group.
As part of a Group Marketing Department of 10, you will also work alongside the Director of Marketing
and external agencies to create and deliver a new brand, before utilising marketing strategy to deliver
marketing KPIs. This includes development of online and print collateral, digital marketing, campaign
development, PR, and the management of agencies and suppliers.
The SDL Group is a national group of property and financial services companies, including national
coverage in estate agency, mortgage broking, insurance broking, residential surveying and auctions. The
SDL Group is a leader in the developing Private Rental Sector (PRS) and Build to Rent, having delivered
over 1,000 units, and has over 30,000 properties under management in Estate Management.
You will be keen to contribute to projects at every level, managing, implementing and evaluating B2B
marketing campaigns across the UK.
DUTIES & RESPONSIBILITIES
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Development of branding and marketing strategy for the SDL Group’s PRS & Estate Management
department (currently called SDL Bigwood PRS & Estate Management)
Development of and analysis of campaigns to deliver marketing KPIs.
Working alongside the Group’s PR agency to generate positive PR and award wins for the new
brand.
Working alongside the Group Marketing Department to deliver projects on time and to the
required level.
Working alongside Group Digital Marketing Executive to deliver and maintain a new website,
including SEO.
Liaising with external agencies, providing clear briefs to maximise returns.
Negotiation with media owners, printers and other providers.
Any other duties as assigned by your Line Manager.
3-4 Regan Way | Chetwynd Business Park |Chilwell |Nottingham |NG9 6RZ
T: 0345 450 2351 E: [email protected] W: www.sdlgroup.co.uk
JOB DESCRIPTION
Version 1: March 2017
PERSON SPECIFICATION
ESSENTIAL
DESIRABLE
KNOWLEDGE & QUALIFICATIONS

A proven track record of experience in B2B
marketing.
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Degree-level qualification or experience in
Marketing.
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Experience in property, estate agency or lettings
preferred.
Creative thinking.
Working under pressure to tight deadlines.
EXPERIENCE
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Brand creation or development.
Portfolio of work from a similar role or roles.
5+ years in a Marketing role.
Media buying and campaign management.
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SKILLS & COMPETENCIES
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Excellent communication skills, both written
and verbal.
Ability to manage multiple tasks.
Time management and ability to prioritise.
Problem solving and decision making.
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Design skills and knowledge, including the
Adobe Creative Suite.
Time management, and ability to prioritise
effectively.
Ability to communicate at all levels.
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Flexible attitude towards work.
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OTHER
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Successful completion of Pre-Employment
Screening (PES)
Legally entitled to work in the UK.
Willingness to temporarily work from any of
the group or third party locations when
required.
Willingness to undertake staff training and
development as required.
Ability to work as part of a team.
3-4 Regan Way | Chetwynd Business Park |Chilwell |Nottingham |NG9 6RZ
T: 0345 450 2351 E: [email protected] W: www.sdlgroup.co.uk