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Job Related Information This document includes information about the role for which you are applying and the information you will need to provide with your application. 1. Role Details Vacancy reference 12955 Job title: Insight Manager Reports to: Senior Insight Manager Salary: £39,324 to £46,924 per annum Terms and conditions: Academic-Related Grade GR8 Duration of post: Permanent Working hours: 37 hours per week Location: Milton Keynes Closing date: 12 noon on 18 November 2016 Type of application form accepted: Short application form, CV and covering letter Number of referees required: Three Unit recruitment contact: [email protected] The Open University, Human Resources, HRG158 | Page 1 of 6 2. Summary of duties The role holder is a specialist manager in the Marketing Insight and Proposition team within the Marketing Team with responsibility for enabling the University to meet its business targets though the development and implementation of The Open University marketing and brand strategy and providing credible and actionable insights (market and marketing) through the triangulation of primary and secondary research This core member of The Open University Marketing Team provides a top quality research and insight service and collaborates effectively with senior managers of stakeholder groups (eg colleagues in the MU, University Faculty Heads, Directors, Communications Team, Strategy Office, Business Development Unit, and Student Services) STRATEGY Support the Head of Marketing - Insight and Proposition in the creation and implementation of the annual and long-term marketing and brand strategies BRAND • Provide data and/or research support as required for The Open University Brand Health Monitor and development of brand strategy CUSTOMER PROPOSITION DEVELOPMENT • Work with Proposition and Customer Experience teams to develop Undergraduate and Postgraduate proposition strategies • Proactively identify customer and market opportunities from ongoing work – drawing conclusions from across research activity, communicating recommendations to relevant parties and spearheading the development of initiatives INSIGHT AND RESEARCH • Play a key role in driving the strategic brand and insights agenda across the wider Open University, acting as the customer champion and ensuring that credible insights are at the heart of all strategic activity • Production and maintenance of insights, competitor, customer, market and other research collateral, ensuring relevant research is constantly refreshed and readily available • Provision of research and insights services for wider University strategic projects as required • Bespoke research projects as required • Contribute to the up-keep of The Open University research and insights library • Keep up-to-date with developments in consumer and sector research, pioneer innovation through new ways of working. • Develop specific research briefs for internal and external commissions, employing the most up-to-date methods, delivering ad hoc projects in line with the wider needs of The Open University MARKET ANALYSIS • Support interpretation of market trends data (e.g. Higher Education Statistics Agency data) highlighting issues and making recommendations as appropriate • Maintain a good knowledge of the competitor set and communicate relevant market developments taking appropriate action as needed RELATIONSHIP MANAGEMENT • Establish relationships with key University stakeholders, leveraging these to influence successfully strategy and The Open University, Human Resources, HRG158 | Page 2 of 6 decision-making •Be a central ‘go-to’ and key support for senior managers within the MU, providing the right information made available at the right time •Participate in cross function working groups, representing the Marketing Strategy, Brand and Insights team as appropriate •Develop and nurture relationships with external research suppliers and key marketing agencies to ensure delivery to the highest quality standards RISK AND ISSUE MANAGEMENT •Proactively identify risks and issues in respect of achieving targets •Proactively and collaboratively perform root cause analysis and identify mitigation actions and/or resolutions •Document effectively COMMUNICATIONS •Forges and nurture strong working relationships with key managers across The Open University providing support and challenging where appropriate •Work collaboratively with Marketing and other colleagues to ensure alignment with University, Marketing Team and related business objectives •Build and develop positive relationships with stakeholders to ensure buy-in and actionable proposals and recommendations LEADERSHIP •There are no formal reporting lines to this post; however, each Insight Manager will be asked to manage relationships with a large number of stakeholders across the University 3. Person specification Requirements (E = Essential/ D = Desirable) Education, qualifications and training A relevant degree or equivalent higher education qualification Desirable: A relevant professional marketing qualification in research and/or marketing (eg CIM diploma) Knowledge, work and other relevant experience Essential: Experience in a brand marketing or insight role within a large consumer-facing organisation or equivalent experience gained within an agency environment Substantial experience of generating market intelligence and insights (using research, numerical and statistical data) to inform strategic decision making in a large and complex organisation Experienced in teams involved in the creation of marketing strategy using actionable insights to shape successful plans Evidence of involvement in developing highly successful brand and marketing strategy for a major brand The Open University, Human Resources, HRG158 | Page 3 of 6 Desirable: Able to demonstrate insight development to support development and implementation of new products, services and business plans in a comparable complex business environment Evidence of ability to set priorities and exercise judgment within the area of responsibility Proven experience of organising a busy and heavy project workload Evidence of ability to manage multiple projects Experience of budget setting and tracking Extensive and effective PowerPoint and Excel skills Knowledge and experience of product management tools and techniques used to develop product strategies, preferably within the education sector or alternatively within a comparable industry Personal abilities and qualities Essential: An experienced insight and research specialist who is passionate about marketing, insight, brands and The Open University and its customers An excellent, all-round people manager with high EQ and interpersonal skills (including strong negotiating and influencing skills) to develop excellent relationships with colleagues and senior stakeholders from across The Open University An inspiring thinker with an analytical approach to problem solving Able to innovate and think out of the box Creator of excellent briefs and reports, Able to set own (and team) objectives Self-reliant and determined approach to duties Outcome and results driven A strong communicator at all levels with excellent communication skills including presentation and written skills to develop and promote business cases and project plans Persuasive and highly credible and able to package and present ideas in a compelling way appropriate to the audience – internal, external and partners High degree of flexibility in attitude to work Inclusive Team player Fair and consistent in approach Well-developed influencing skills Highly collaborative Passionate about the value of insight, marketing and advertising - an evangelist and ambassador for marketing around the University Enthusiastic about success and performance Resilient and entrepreneurial Dynamic and fast paced Thirst for knowledge - innovative, creative and curious All staff are expected to Undertake any other duties which may be reasonably required Demonstrate a strong commitment to the principles and practice of equality and diversity 4. Role specific requirements e.g. Shift working UK and some travel (very limited) 5. About the unit/department The Open University, Human Resources, HRG158 | Page 4 of 6 The Open University Marketing Team’s role is to build even further on our well-known and respected brand’s reputation as a world leading educator that delivers life-changing learning opportunities and to recruit new students each year. We have five teams Acquisition and Brand Customer Experience and Digital Operations Insight and Proposition CRM and Data Analytics Brand Strategy To maintain our successful position in the market we are recruiting experienced and passion marketers to join the team. We need to expand our competency and resources as we strive for ever better performance from our advertising and communications in today’s complex and fascinating marketing environments. 6. How to obtain more information about the role or application process If you would like to discuss the particulars of this role before making an application please contact Peter Shreeve on 01908 332069 or email: [email protected] If you have any questions regarding the application process please contact [email protected] 7. The application process and where to send completed applications Please ensure that your application reaches the University by: 12 noon 18 November 2016 E-mail your application to: [email protected] 8. Selection process and date of interview The interview panel will be chaired by: Peter Shreeve The other members of the interview panel will be: TBC The interviews will take place on: w/c 5 December 2016 (tbc) The selection process for this post will include A pre-interview task The Open University, Human Resources, HRG158 | Page 5 of 6 We will let you know as soon as possible after the closing date whether you have been shortlisted for interview. Further details on the selection process will also be sent to shortlisted candidates. Applications received after the closing date will not be accepted. The Open University, Human Resources, HRG158 | Page 6 of 6