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Transcript
CUSTOMER_CODE
SMUDE
DIVISION_CODE
SMUDE
EVENT_CODE
JAN2016
ASSESSMENT_CODE BB0024_JAN2016
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
32566
QUESTION_TEXT
Explain the different political risks with which marketers must contend.
SCHEME OF
EVALUATION
1. Confiscation: it is the process of a governments taking ownership of a
property without compensation. For example of confiscation is the Chinese
governments seizure of American property after the Chinese communits took
power in 1949. (2 marks)
2. Expropriation: It differs from confiscation in that there is some
compensation. (2 marks)
3. Nationalisation: It involves government ownership and it is the
government that operates the business being taken over. (2 marks)
4. Domestication: in the case of domestication foreign companies relinguish
control and ownership either completely or partially, to the nationals. (2 marks)
5. Creeping expropriation: it is defined as a set of actions whose cumulative
effect is to deprive investors of their fundamental rights in the investments. (2
marks)
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
32567
QUESTION_TEXT
Explain the basic forms of intellectual property.
SCHEME OF EVALUATION
1. Patent
2. Trade mark
3. Copy right
4. Trade secret
(2.5 × 4 = 10 marks)
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
32569
QUESTION_TEXT
Explain the main types of Bills of Exchange
SCHEME OF EVALUATION
1.
2.
3.
4.
5.
6.
Clean bill of exchange (2 marks)
Documentary bill of exchange (2 marks)
Sight or demand bill of exchange (2 marks)
Usance or Time bill of exchange (2 marks)
After sight usance bill (1 mark)
After date usance bill (1 mark)
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
73477
QUESTION_TEXT
Explain the Benefits of International Marketing.
a.
SCHEME OF
EVALUATION
Survival:
Most countries lack market size, resources and opportunities and
hence they must trade with others to survive
b. Growth of Overseas Markets:
Developing countries in spite of economic and marketing problems,
are excellent markets. The world market is four times larger than the US
market.
c. Sales and Profits:
Foreign markets constitute a large share of the total business of many
firms that have wisely cultivated markets abroad.
d. Employment:
Trade restriction in US in 1930s contributed significantly to the great
depression and caused widespread unemployment. Unrestricted trade, on
the other hand, improves the world’s GNP and enhances employment
generally for all nations.
e. Diversification:
Demands for most products is affected by such cyclical factors as
recession and such seasonal factors as climate. The unfortunate
consequence of these variables is sales fluctuations, which can
frequently be substational enough to cause layoffs of personnel. One way
to diversify a company’s risk is to consider foreign markets as a solution
for variable demand.
f. Inflation and Price Moderation:
Imports can also be highly beneficial to a country because they
constitute reserve capacity for local economy. Without imports, there is
no incentive for domestic firms to moderate their prices. The lack of
imported product alternatives forces consumers to pay more, resulting in
inflation and excessive profits for local firms.
g. Standard of Living:
Trade affords countries and their citizens higher standard of living
than otherwise possible. Without trade, product shortages force people to
pay more for less. Trade also makes it easier for industries to specialize
and gain access to raw materials, while at the same time fostering
competition and efficiency.
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
73480
QUESTION_TEXT
What are the factors that influence the standardization potential of
marketing programmes?
SCHEME OF
EVALUATION
QUESTION_TYPE
The factors that influence the standardization potential of marketing
programmes are:
1. Macro environment: The important macro-environmental forces
that affect a firm in standardization of marketing programmes are
political, legal, cultural and geographic. When a product is politically
sensitive in a particular country-market an adapted marketing campaign
is called for. If legal regulations concerning taxes, patent and trademark
protection, product liability, etc., in the country-markets served by a
company are similar, marketing programme standardization is facilitated.
In a market with unique cultural characteristics, a standardised strategy
from another culture is likely to be unsuccessful. Variations in
geography, such as climate may make it necessary to adapt either a
product or its distribution or promotion for different country-markets.
2. The market: If a standardised marketing programme is to succeed,
the country-markets of interest must have certain characteristics in
common, at least to some degree. An important factor influencing the
standardization of marketing programmes is the stage of product life
cycle a market is in. the degree to which a market is urbanized is another
important factor in deciding whether to standardise a marketing
programme. The structure of distribution system available in most
international consumer product markets is far from being similar. Hence
standardization of distribution for consumer product is very difficult.
When the customers in a market are mainly interested in the technology
of a product, a higher degree of marketing programme standardization is
possible.
3. The product: Product is another important factor influencing the
decision regarding standardization of marketing programmes. Industrial
products are said to be marketed relatively easier with standardised
marketing programmes than consumer goods. Which in turn, allow more
standardised marketing programmes than services. However, in business
practices many consumer products have maintained standardised
marketing programmes. Many food products, in particular those with
high cultural specificity must be marketed through adopted programmes
in other countries where the cultural background is different.
4. Internal environment: The amount of international experience a
firm’s management has accumulated will influence their attitudes. An
experienced firm is likely to seek a close match between its current
offerings and the demand of new country-markets, so that only minimal
adaptation of the marketing mix is required. Internationally more
experienced managers will have a higher degree of flexibility and
acceptance of change that may support more adaptation of marketing
programmes.
(2.5 marks each)
DESCRIPTIVE_QUESTION
QUESTION_ID
118135
QUESTION_TEXT
Explain the main parties involved in a Bill of Exchange.
1.
The Drawer(with explanation 2 marks)
2.
The Drawee(with explanation 2 marks)
SCHEME OF EVALUATION 3.
The Payee(with explanation 2 marks)
4.
The endorser(with explanation 2 marks)
5.
The Endorsee(with explanation 2 marks)