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David Ogilvy David MacKenzie Ogilvy, CBE , was a notable advertising executive. He has often been called "The Father of Advertising." In 1962, Time called him "the most soughtafter wizard in today's advertising industry." He was known for a career of expanding more.. David Ogilvy:"It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read. Therefore, study the graphics used by editors and imitate them. Study the graphics used in advertisements, and avoid them." #Books Reading David Ogilvy: What you say in advertising is more important than how you say it. #Advertising David Ogilvy: The secret of long life is double careers. One to about age sixty, then another for the next thirty years. #Vocation David Ogilvy: If each of us hires people smaller than we are, we shall become a company of dwarfs. #Business David Ogilvy: A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service. #Teams and Teamwork David Ogilvy:"Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing room only' creates an atmosphere of success, as in theatres and restaurants, while a half-empty auditorium smells of failure." #Theater David Ogilvy: The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. #Business David Ogilvy:"Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. "One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation." Not one of my proudest memories." #Memory David Ogilvy:"At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock." 1958 #Character David Ogilvy: The consumer isn't a moron. She is your wife. #Business David Ogilvy:"Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form." #Love David Ogilvy:"H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first class ticket through life." #Work David Ogilvy:"Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by." #Books - Reading David Ogilvy: Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out -either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it. #Business David Ogilvy:"We all have a tendency to use research as a drunkard uses a lamppost -- for support, but not for illumination." #Statistics David Ogilvy:"Our business is infested with idiots who try to impress by using pretentious jargon. " #Quotations David Ogilvy:"... there are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife." #Money David Ogilvy: I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language. #Persuasion David Ogilvy:"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying." #Excellence David Ogilvy: I always said that mega-mergers were for megalomaniacs. #Mergers Related Authors on iWise George Gallup About iWise Building the worlds wisdom engine. Follow us to get a brilliant quote of the day. You can customize which authors you get quotes from at www.iwise.com