Download REPORTS TO: Sales and Marketing Manager

EMPLOYMENT OPPORTUNITY
Associate Brand Manager
FULL TIME
SUMMARY OF POSITION
Responsible for developing, managing, and implementing all marketing activities for ONFC’s Private Label. In
order to maximize sales for ONFC’s Private Label, the Associate Brand Manager will create annual marketing
plans, oversee outside advertising efforts. Brand manager shall also be responsible for the integration of
public relations, media, and agency initiatives to optimize business growth and profitability.
REPORTS TO:
Sales and Marketing Manager
KEY RESPONSIBILITIES
 Manage the entire marketing lifecycle of ONFC’s Private Label portfolio, including strategic marketing
initiatives and tactical day-to-day activities.
 Conduct market research on business drivers in order to specify customer requirements for
existing/upcoming products.
 Lead the product launch process, including defining and tracking promotions and other related
deliverables.
 Analyze marketing programs and recommend yearly improvement to strategic plans.
 Establish brand positioning statements and value proposition(s) for ONFC’s Private Label.
 Manage all interactions with public relations staff, media personnel, and advertising agencies to increase
brand awareness among customers.
 Select, implement, and use tracking and reporting tools for monitoring the performance of brand
initiatives.
 Integrate branding efforts with other business units, such as sales, product developers, training, and
customer service.
 Conduct market and/or consumer research in order to gain insight into new opportunities and selling
channels.
 Conduct competitive analysis to monitor the activities and developments of competing organizations;
make recommendations based on findings.
 Communicate brand awareness plans and programs to senior management; evangelize product branding
within the organization.
 Assist in the creation of product design, packaging, labeling, distribution, print and online advertising,
and other tasks.
 Build and maintain a network of market contacts, industry associates, and other key relationships in
order stay current with emerging market trends.
 Identify and forecast market shifts and threats.
 Create financial models, benchmarks, budgets, and data analysis methods.
 Where necessary, prepare and deliver product presentations, white papers, press releases, customer
briefings, and other sales tools.
 Assist in the creation of product training plans for sales representatives.
QUALIFICATIONS
 Must have previous Food Brand experience.
 University or college graduation in marketing, business, or economics.
 3-5 years of related work experience in marketing or brand management; or an equivalent combination
of education and experience.
 Knowledge of retail and/or wholesale sales principles, methods, practices, and techniques.
 Demonstrated success in consumer-centric brand strategies, including product launches and execution
of sales and marketing efforts
 Experience in natural and organic food industry
 Ability to write clear and concise market-driven positioning statements, value propositions, and product
requirements and specifications.
 Excellent speaking skills, including presentation experience to large and diverse audiences.
 Able to effectively communicate both verbally and in writing.
 Able to build and maintain lasting relationships with corporate departments, key business partners, and
customers.
 Excellent negotiation and interpersonal skills, with a high degree of tact and diplomacy.
 Functional knowledge of MS Word and MS Excel.
 Able to learn new applications.
 Prior experience utilizing the Internet as a marketing vehicle.
 Must have a valid driver’s license and a good driving record.
PLEASE SUBMIT YOUR RESUME AND COVER LETTER TO:
EMAIL: [email protected] BY March 15th, 2013.
Please note that only those candidates selected for an interview will be contacted.