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TOU 3103 Marketing Management Course Title: Course Description: The course provides knowledge on concepts and principles of marketing and how they apply to tourism development. Students gain knowledge and skills in creating customer-focused marketing strategies Course Objectives: Knowledge of marketing Analyze marketing opportunities tourism and hospitality and Demonstrate the knowledge of developing, planning and implementation of marketing strategies and programmes in the tourism and hospitality businesses Demonstrate the knowledge and understanding of marketing and its application to the tourism sector Course Outline: Concepts and principles of marketing as they apply to tourism and hospitality Global tourism and hospitality marketing environment The marketing matrix Tourism and hospitality product Marketing plan for tourism and hospitality sectors Tourism and hospitality marketing strategies and programmes Internal marketing and service quality in hospitality and tourism services Destination marketing Contemporary issues in tourism and hospitality marketing: e-marketing, GDS etc Learning Outcomes: Learn the concepts and principles of tourism marketing Learn how to apply various marketing strategies in tourism Learn to develop a tourism marketing plan Method of Teaching/Delivery: Lecture Hours – 45 Tutorial Hours – 30 Mode of Assessment: Course Work Final written Exam Reading/Reference Materials Kotler, P. (1997) Marketing Management (9th Ed.), Prentice Hall, London. Goeldner, C. R. and Ritchie, B. R. (2006) Tourism: Principles, Practices, Philosophies. (10th edition). John Wiley and Sons, New Jersey. Hall, C. M. and Page, J. S.(2003) The Geography of Tourism and Recreation: Environment, Place and Space (3rd edition), Routledge, London. Lickorish, L. J. and Jenkins, C. L. (1997) An Introduction to Tourism. Butterworth Heinemann, Oxford.