Download Team Member – Marketing – Product Communication (Commercial

Team Member – Marketing – Product Communication (Commercial
Banking)
Job ID
CON2015-304
Department
Marketing
Location
Mumbai
Number of Positions
1
Reporting Relationship
Vice President
Position Grade
Senior Manager/Chief Manager
Marketing at Kotak Mahindra Bank categorises in to four departments - Marketing
Communications, PR & Corporate Communications, Marketing Activation & Regional
Marketing. These departments act as an advisory and support channel towards marketing
strategies and PR planning to ensure effective brand building through brand awareness and
visibility. The objective is to implement effective campaigns and promotions which would
help in meeting the business targets and getting media coverage for the same.
The Marketing Team in Kotak Mahindra Bank is the centre of excellence for the various
verticals that exist within the scope of marketing and communications. The team provides
various businesses with support in the area of media, brand communications, PR, Marketing
communication, Events and Sponsorship, alliances and Regional Marketing.
Based out of the Bank Marketing team, this person will support all regional marketing
initiatives being undertaken for the Rest of Maharashtra and Goa (ROMG) region.
Job Role:
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Product communication
 To proactively drive Commercial Bank products (Gold Loan, Commercial Vehicle,
Tractor & Farm Equipment, Emerging Corporate Group, CBRL Branches, HR
initiatives, Rural Housing & Business Loan) portfolio and develop & activate its
communication strategies
 Managing channel requirements for commercial banking and coordinating daily
marketing deliverables
 Assisting in cross-sell campaign generation and handling end-to-end execution
 Assisting in providing marketing support for key product initiatives
 Executing BTL campaigns for products
Channel engagement
 Planning the channel engagement calendar and executing the same
 Ensuring all products get maximum visibility across all ad inventory available
 Supporting product managers in sales drives
Customer engagement
 Assisting in planning of customer engagement activities and communication
 Execution of key engagement deliverables
Statement & Budgeting
 Managing the Annual statement branding and Marketing budgets
Job Requirements:
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Brand / Product Management skills
Strong communication skills
Opportunity brought to you by Fast Track
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Creative Skills
Budget Management & Implementation skills
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Effective management of Creative & Media agencies
Strong business analytical skills
Impactful Interpersonal Skills
Negotiation Skills
Creative & Ideation Skills
Effective Time Management
Application:
If you wish to apply for this job position, please fill your details in the Kotak Fast
Track Application Form and mail to [email protected]
Please mention the following in the subject line as ‘”Position Name” –“Your Name” –
“Your Current Business Group”
Opportunity brought to you by Fast Track