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Team Member – Marketing – Product Communication (Commercial Banking) Job ID CON2015-304 Department Marketing Location Mumbai Number of Positions 1 Reporting Relationship Vice President Position Grade Senior Manager/Chief Manager Marketing at Kotak Mahindra Bank categorises in to four departments - Marketing Communications, PR & Corporate Communications, Marketing Activation & Regional Marketing. These departments act as an advisory and support channel towards marketing strategies and PR planning to ensure effective brand building through brand awareness and visibility. The objective is to implement effective campaigns and promotions which would help in meeting the business targets and getting media coverage for the same. The Marketing Team in Kotak Mahindra Bank is the centre of excellence for the various verticals that exist within the scope of marketing and communications. The team provides various businesses with support in the area of media, brand communications, PR, Marketing communication, Events and Sponsorship, alliances and Regional Marketing. Based out of the Bank Marketing team, this person will support all regional marketing initiatives being undertaken for the Rest of Maharashtra and Goa (ROMG) region. Job Role: R o l e Product communication To proactively drive Commercial Bank products (Gold Loan, Commercial Vehicle, Tractor & Farm Equipment, Emerging Corporate Group, CBRL Branches, HR initiatives, Rural Housing & Business Loan) portfolio and develop & activate its communication strategies Managing channel requirements for commercial banking and coordinating daily marketing deliverables Assisting in cross-sell campaign generation and handling end-to-end execution Assisting in providing marketing support for key product initiatives Executing BTL campaigns for products Channel engagement Planning the channel engagement calendar and executing the same Ensuring all products get maximum visibility across all ad inventory available Supporting product managers in sales drives Customer engagement Assisting in planning of customer engagement activities and communication Execution of key engagement deliverables Statement & Budgeting Managing the Annual statement branding and Marketing budgets Job Requirements: R o l e Brand / Product Management skills Strong communication skills Opportunity brought to you by Fast Track Creative Skills Budget Management & Implementation skills Effective management of Creative & Media agencies Strong business analytical skills Impactful Interpersonal Skills Negotiation Skills Creative & Ideation Skills Effective Time Management Application: If you wish to apply for this job position, please fill your details in the Kotak Fast Track Application Form and mail to [email protected] Please mention the following in the subject line as ‘”Position Name” –“Your Name” – “Your Current Business Group” Opportunity brought to you by Fast Track