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Marketing Week Live 27 – 28 April, 2016 Olympia Central, London Buyer’s Guide Gold Sponsor Come and get stuck in marketingweeklive.co.uk #MWL16 @MWL_2016 Brought to you by: Co-located with Exhibitor Profiles Marketing Week Live #MWL16 @MWL_2016 2 Floorplan MB22 MB15 MB10 MC10 MF64 MF32 MF20 CLOAKROOM MAIN ENTRANCE 3 Marketing Week Live #MWL16 @MWL_2016 MG42 MF25 MG25 ME15 MWL TV Studio MG30 MG32 MF45 MF40 MF34 MG40 MG36 ME30 MF30 ME45 ME37 ME20 ME25 WELCOME & INFO POINT MG55 MF66 MF55 MG50 FESTIVAL OF MARKETING MARKETING TECH THEATRE MD20 MC20 MC15 ME74 MG46 ME40 MD43 ME50 ME35 MD40 MD45 MD35 MD37 TECH ZONE MD36 MD30 MC43 MC40 MD50 MC28 MB27 MB20 MB25 CHARGE ZONE MC25 MB40 MB42 GAME ZONE MWL LEADERS’ NETWORK LOUNGE ME72 MF50 ME60 ME62 ME70 EAT, DRINK BE MERRY M M MH2 MJ25 MJ26 MJ27 MARKETING WEEK MWL SALES OFFICE WELCOME & INFO POINT MK26 MK20 MK10 ML12 ML15 ML14 MK2 MK4 MK6 MK8 LIFT TO INSIGHT 16 4 Marketing Week Live #MWL16 @MWL_2016 MP34 MP30 MM32 MM34 MN20 MM10 ML10 MM2 MM30 MM42 MM46 MM25 MM30 MK30 MM34 MK50 MK54 MWL CONFERENCE WOODLAND CAFE MP14 MP20 MP22 MP24 MJ24 MK36 MM40 MM24 MJ20 MJ32 MK40 MM20 20 MJ34 MM44 ML16 MH30 MH32 MJ42 MM50 MM52 ML50 ML2 MH36 MH34 MJ44 ML55 MM45 MK14 MH40 MJ36 MJ40 MH46 MJ50 MK16 MH55 MH50 G MM6 BRAND ENGAGEMENT AND INNOVATION THEATRE Welcome Welcome to Marketing Week Live 2016 and get ready to immerse yourself in MARKETING! Brought to you by Marketing Week and Econsultancy, MWL ’16 consists of two jam packed days of ideas, inspiration, tools, tactics and potential partners to help you deliver the best campaigns possible. From the curated content in our three free to attend theatres – the MWL Conference, the Marketing Tech Theatre and the Brand Engagement and Innovation Theatre, to our paid for conference Centre Stage (purchase tickets on Level 3 if you haven’t already) and of course our amazing suppliers, there is so much knowledge waiting to be uncovered at the show. Plus make sure you plan a visit to the all new Tech Zone, showcasing the latest tech in the industry! Russell Parsons, Editor Marketing Week If that isn’t enough, we’ve brought the fun back to MWL with our Games Zone where you can test your mental and physical prowess against your peers! To find out more check out the 'What's On' page within this guide. If you haven’t already, make sure you download the app – marketingweeklive.co.uk/app which has everything you need to navigate the show floor and find all the content and exhibitors relevant to your needs. This year you can take part in a number of challenges around the show to earn points and win some fantastic prizes including a weekend in Barcelona and an Aston Martin! Our aim with this buyers guide is to make it easier for you to find the right partners who’ll understand your objectives and can help to create brilliant solutions to deliver your next project. To this end, our exhibitors are all listed according to their primary category, and with 120 focused suppliers it’s quality over quantity for a better overall experience. We hope you enjoy the show and find everything that you’re looking for. Thanks Hannah Redfern Event Manager, Marketing Week Live Russell Parsons, Editor, Marketing Week Hannah Redfern, Event Manager, Marketing Week Live Contents MWL Sponsors & Partners.....................................................6 MWL Speakers .......................................................................38 Visitor Information..................................................................8 MWL Conferences: What’s On ...............................................................................10 MWL Conference.............................................................44 The MWL Event App..............................................................11 Brand Engagement & Innovation Theatre..................46 Exhibitor A-Z ..........................................................................12 Marketing Tech Theatre..................................................50 Category Directory ...............................................................14 Centre Stage .....................................................................54 Exhibitor Profiles ...................................................................16 Organised by Centaur Live - a division of Centaur Media plc. Address: Wells Point, 79 Wells Street, London, W1T 3QN Tel: 020 7970 4000 The information in this guide is correct at time of publication. Marketing Week Live #MWL16 @MWL_2016 5 Sponsors & Partners Brought to you by: Silver Sponsor Centre Stage Sponsor Sponsors: Content Sponsor Partners 6 Marketing Week Live #MWL16 @MWL_2016 Leaders' Network Lounge & Drinks Sponsor Exhibitor Profiles #MWL2015 @MWL2015 Marketing Week Live 7 Visitor Information Which conference to attend Our conference theatres include Centre Stage, MWL Conference, Marketing Tech Theatre and Brand Engagement & Innovation Theatre . All sessions in the MWL Conference, Marketing Tech Theatre and Brand Engagement & Innovation Theatre are free to attend for all visitors. There’s no need to pre-book, just arrive 10 minutes before the advertised start time and seats will be allocated on a first come first served basis. Centre Stage is the keynote conference everyone is talking about! Featuring senior marketers from global brands, this stage will be tackling the ever growing relationship between insight and marketing, and exploring some of the biggest issues facing the marketing industry. Curated for a paying senior audience, and with resident Marketing Week columnist Professor Mark Ritson closing Centre Stage on day 2, this one is going to be exciting! If you would like to attend these sessions, please visit the ticket office at the front entrance of level 3 to upgrade your pass, however please be advised that with limited availability in the purpose-built conference auditorium, sessions will be sold on a first come, first served basis. Centre Stage ticket prices £125 for a single session £300 for a one day pass £450 for both days WiFi Free WiFi is available throughout the venue, all you need to do is search for MWL & Insight and agree to the terms and conditions and you're connected. Where to eat There are various places to eat throughout the show – please refer to the floor plan at the start of this guide. Where to leave your coat The cloakroom is at the front of the show on the left hand side of the visitor entrance. 8 Marketing Week Live #MWL16 @MWL_2016 Where are the toilets? Toilets are located around the perimeter of the show, please refer to the floor plan at the start of this guide. First Aid The First Aid centre can be found at the back right hand side of the show, near the Woodland Café. Bank and Cash Points A cash machine can be located in the main foyer at Olympia Centre. Please note that there may be a charge for cash withdrawals. The Organiser’s Office The organiser’s office is situated just up the stairs by the main entrance. This will be sign posted. Lost Property All enquiries relating to lost property should be directed to staff in the organisers office. Interested in Exhibiting? If you would like information on exhibiting at MWL ’17, please visit the Sales Lounge which is located to the right hand side of the Eat, Drink, Be Merry cafe. The Insight Show Co-located with MWL '16 on Level 3. Your badge gives you access to both shows and you only have to register once. Exhibitor Profiles Show the industry what true mastery looks like... Submit your entry Tobacco Dock, London 5 - 6 Oct 16 themastersofmarketing.com #MWL2015 @MWL2015 Marketing Week Live 9 What’s On There’s so much to see and do at MWL ’16! Here’s a flavour of what’s happening at the show for you to get stuck into; Tech Zone Make time to visit the Tech Zone to witness some of the cool new tech that is shaking up the marketing campaigns of some of the world’s most exciting brands! Ask your burning questions to the experts in the know and see how you can apply new technology to energise your own marketing strategy. Games Zone brought to you by Xtreme Vortex It can’t all be about work! Let your brain cool down whilst your body heats up and break a sweat in our Games Zone! Test your physical prowess against your marketing peers and choose from Batak Reaction Game, Foosball table top football, Neuron Race and more!, Charge Zone Getting low on juice? After all that activity, take a seat in our Charge Zone and recharge your body as well as your phone all at the same time. You will need your phone battery to partake in our next attraction…! Visitor challenges within the App Still feeling competitive? Listed within our event app are a range of challenges that visitors are able to complete in order to win points. The visitor who tops the Leaderboard with the most points at the end of day 2 will win a fantastic prize! To download the app either visit marketingweeklive.co.uk/app or search the app store for Marketing Week Live & Insight. Centre Stage sponsored by Trustpilot At the epicentre of the fantastic content on offer at MWL ’16 you will find Centre Stage. Senior marketers from global brands will be discussing and debating some of the biggest issues facing marketers today, from ad-blocking and creative data to wearable tech and effortless customer journeys, this is one conference you should not sit out whilst you are here at the show. Head up to Level 3 to purchase passes. 10 Marketing Week Live #MWL16 @MWL_2016 Leaders’ Network Lounge sponsored by CEB Global Lucky enough to be part of the MWL Leaders’ Network? Don’t forget to head to the inflatable Leaders’ Lounge at some point across the two days and grab yourself a complimentary tea or coffee, whilst charging up your phone. What’s more, the first 100 people to visit the Lounge on each day will receive a free VIP goodie bag! PLUS don’t miss the VIP networking drinks at 4pm on day 1. Mini MBA in Marketing Marketing Week are teaming up with PPA Columnist of The Year Professor Mark Ritson to offer the Mini MBA in Marketing – a brand new unique opportunity for ambitious professionals to learn the essentials of marketing and leadership. Discover exactly what it’s about and how it can help you plan and execute effective business strategy on stand MJ28. One not to be missed! The Woodland Café By now you could be flagging again, so come and take a break from the hustle and bustle of the show floor and head to the Woodland Café for a refreshing drink and a bite to eat. The hay bales are comfier than they might look! The MWL Event App Have you downloaded the official MWL event app? Get access to all that Marketing Week Live has to offer at the tap of a screen. Sponsored by Social Chain, the Marketing Week Live mobile app is your digital guide to the show. With it you’ll be able to: • Navigate the show using the interactive floor plan • Bookmark the content sessions you wish to attend and add a reminder to go off just before the session starts • Connect and network with fellow marketers at the show • Create a hit list of exhibitors to keep you on track whilst you’re at the show • Take part in live session polling and post questions to speakers during the presentations • Keep up to date with the latest onsite news and developments • Join in the game(ification) by completing exhibitor challenges for your chance to win some amazing prizes! To download the app either visit marketingweeklive.co.uk/app or search the app store for Marketing Week Live & Insight. Happy Apping! Marketing Week Live #MWL16 @MWL_2016 11 Exhibitor A-Z Company Stand Page CPI Ltd ME35 31 1 Stop Data MK8 29 Cvent / Crowd Compass MK10 30 360imagery MP20 35 Cyber-Duck ML12 26 Act-on Software MB15 20 Data8 MF55 22 Adestra MH40 24 dc-activ Tech Zone 16 Adetiq MF32 21 Depositphotos Inc. MJ20 35 AdRoll Sponsor 23 DigitalVR Tech Zone 16 Aesop Sponsor 17 Direct Solutions MB40 23 Alchemy Expo MD30 25 DMA MM44 23 Amazon MH46 28 DMN Design Build MJ36 25 Any Logo Anywhere Corporate MG32 31 dotMailer MJ50 24 Apteco MC20 21 dunnhumby Sponsor 21 beacontent Tech Zone 30 Dynomite Productions MG30 35 BEcause Brand Experience Tech Zone 26 Econsultancy ME40 33 MP22 31 E-goi MD36 20 MM46 18 EmailCenter UK MK50 25 ML15 30 Engine Creative Tech Zone 16 MG50 22 Entrepreneurs Circle MM2 24 31 Event-Trees MP34 26 Bespoke Christmas Jumpers Better Than Paper Bishops Printers Blue Group bpma - British Promotional bpma Student Design Competition MN30 31 ExhibitHire ME50 25 Brunel Print MK30 30 ExtraMile Communications MD37 27 MK6 25 Festival of Marketing MF60 24 Buffalo7 MM50 17 Flexestand MF20 25 Bureau van Dijk MG55 22 Fluid Branding MD43 31 Bynder MH36 29 Giftfinder MH34 32 Callcredit Marketing Information MF66 22 GNU Films MM40 35 Campaign Master MF45 24 Graphic Evidence ME25 36 Canon/efi MC25 30 Hiveworks Sponsor 18 Sponsor 34 IBM Marketing Cloud MF30 19 Chocart London MG40 31 IGO-Post MH32 32 CIM ME45 24 Initial Rewards MD20 28 Citizen Communication MK26 17 Innovation 1st MK20 32 Consumer Cloud Services MK54 22 i-systems - enterprise eCommerce MP30 24 Conversant Media ME72 20 Kino-mo ME37 16 CP arts ME20 30 Labo Print S.A. MF40 27 Bubblegum Balloons CEB 12 Marketing Week Live #MWL16 @MWL_2016 Exhibitor A-Z Lead Forensics ME15 29 Speciality Promotions MG46 34 Limelight Publicity MK36 32 Sticky Content MK2 19 Marin Software Sponsor 20 Straker Translations MG25 19 Market Makers MG36 35 SuperBooths Europe ML50 23 Marketing Incentives MB10 32 Swift Prepaid MJ42 29 Tech Zone 17 Sysomos MD45 34 Marketing Week MJ28 33 Talking Print MF25 33 Meltwater MK14 21 The Headshot Guy ME70 35 Moleskine MK45 32 The Mix MN34 17 Nano Interactive MP14 16 The Outstanding Events Company ML10 28 Nimlok ME30 26 The Student Room MH20 18 NMPi ME60 27 Theme Traders MC40 28 Onalytica ME62 27 Touch of Ginger ML16 33 Optix Events & Structures MD40 26 trnd MB25 18 Orb Group MJ24 32 Trustpilot MK40 21 Pi Datametrics MM30 34 Turtl MD35 18 Plastic Cards Direct MM52 28 UKChanges MF50 23 PMT Digital MG42 27 Userfarm Sponsor 36 Sponsor 19 Vertical Leap MJ34 19 Prime Prospects MM42 29 W&L Group MN20 30 Prodir MC15 32 Web Behaviour Specialists MF34 34 Tech Zone 16 Whisk Hampers and Gourmet Gifts MK16 33 Pure360 MH50 25 WhosOn Live Chat MJ40 24 Qbase ME74 23 Wiley Sponsor 18 Radioville MJ32 27 Willow Stands MC43 26 Red Letter Days for Business MJ25 28 Wing Lee Creative MH30 33 Sponsor 22 Workbooks.com MH55 20 Roantree MM25 33 Workfront MM6 18 Selligent MF64 20 Xtreme Vortex Games Zone 28 TV Studio 35 Zeccer MP24 21 Skyline Whitespace MD50 26 Smarp MN32 19 Snipp MB20 29 Sponsor 34 MJ44 20 Marketing Sciences Prezi Projection Artworks RedEye International Silverstream TV Social Chain Sodexo Marketing Week Live #MWL16 @MWL_2016 13 Category Directory 3D, Augmented and Virtual Reality ......................................................................16 Ad, Affiliate & Display...............................................................................................16 Behavioural Marketing ............................................................................................17 Brand Strategy, Design & Creative ........................................................................17 Communities & Membership .................................................................................18 Content Marketing & Personalisation ..................................................................18 CRM ............................................................................................................................19 Cross/Multi Channel Marketing ............................................................................20 Customer Reviews and Reputation Management .............................................21 Data Analytics ...........................................................................................................21 Data Capture, Cleansing & Solutions ...................................................................21 Data Management....................................................................................................23 Direct Marketing ......................................................................................................23 Ecommerce, Payment Solutions & CRO ..............................................................23 Education, Training & Development ....................................................................24 Email Marketing .......................................................................................................24 Exhibition Stand Design & Build............................................................................25 Experiential Agency .................................................................................................26 Full Service Digital Agency.....................................................................................26 Influencer Marketing ...............................................................................................27 Large Format Printing .............................................................................................27 Live & Experiential Marketing ................................................................................28 Loyalty, Incentives & Rewards ...............................................................................28 Market Research Agency ........................................................................................29 Marketing Automation & Lead Generation .........................................................29 Mobile Marketing & Apps .......................................................................................30 Print, Packaging, Mailing & Fulfilment.................................................................30 Promotional Merchandise & Corporate Gifts .....................................................31 Publisher ....................................................................................................................33 Research ....................................................................................................................34 Retail Theatre, Merchandising & Marketing .......................................................34 Search, SEO, PPC & Performance Marketing......................................................34 Social Media Marketing & Monitoring .................................................................34 Telemarketing, Lead Generation...........................................................................35 Video Content, Production & Imagery.................................................................35 Web Design & Development ..................................................................................36 14 Marketing Week Live #MWL2016 @MWL_2016 CONSUMER-FIRST MARKETING Exhibitor Profiles Building Relationships One Moment at a Time Visit us at Stand MF64! Find out more: www.selligent.com Follow us: Marketing Week Live #MWL2016 @MWL_2016 15 Exhibitor Profiles 3D, Augmented and Virtual Reality dc-activ Tech Zone Contact: Fred Freeman-Edmondson Tel: 07799 585 938 Email: [email protected] Web: dc-activ.com Social Media: dc-activ Additional Categories: Brand Strategy, Design & Creative POP & POS dc-activ facilitates world class customer collaboration using shopper insights and Virtual Reality to create the perfect retail experience. The VR enables cost effective, mobile customer collaboration that demonstrates insight and related in-store activation for brand and category teams. Current clients; CocaCola, GSK, Nestle, Purina, Danone. Digital VR Tech Zone Floor 2 Mappin House, Winsley Street, London, W1W 8HF, UK Tel: 020 3443 7062 Email: [email protected] Web: www.digitalvr.co.uk Twitter: @luminousvr Contact: Humphrey Hardwicke Digital VR is part of the Luminous Group a pioneering 3D technology provider. We create stunning 3D virtual reality brand experiences, virtual tours and bespoke apps for a range of sectors. Engine Creative Tech Zone Contact: Andy Wise Tel: 01604 453 606 Email: [email protected] Web: www.EngineCreative.co.uk Twitter: @EngineCreative Additional Categories: Brand Strategy, Design & Creative Engine Creative are experts in bringing brands to life through digital innovations such as Augmented Reality (AR), VR and bespoke app development. We explore new ways for connected consumers to interact with brands and are the brains behind Reality Engine, an award winning AR and mixed reality platform for brands. 16 Marketing Week Live #MWL16 @MWL_2016 Kino-mo ME37 29 Gordon House, London, WC1H 0PP, UK Tel: 07866 119 119 Email: [email protected] Web: www.kino-mo.com Facebook: www.facebook.com/kinomo.uk Contact: Art Stavenka Long-awaited holograms for retail and marketing – a new way to engage with shoppers. Holograms can be quickly created and instantly replaced via WiFi. The technology was awarded Top 3 British inventions of 2015 and backed by Richard Branson. Projection Artworks Tech Zone Tel: 020 3130 0740 Email: [email protected] Web: www.projectionartworks.com Twitter: @ProjectionArt Contact: Thomas Rapley Additional Categories: POP & POS, Full Service Digital Agency We are Projection Artworks, a pioneering creative studio known for taking digital technology to brave new frontiers. From giantscale projection mapping spectaculars to physics-defying events and installations and revolutionary retail displays, we know how to shock, surprise and hypnotise, to animate, build, produce and promote – creating electrifying experiences and bringing audiences to life around the world. Ad, Affiliate & Display Nano Interactive MP14 Tel: 020 3773 1703 Email: [email protected] Web: www.nanointeractive.com Facebook: www.facebook.com/nanointeractive Contact: Ben Hayward, UK Sales & Business Development Director Additional Categories: Real Time Bidding & Programmatic, Search, SEO, PPC & Performance Marketing Nano Interactive is Europe’s leading provider for search- and intent-based targeting solutions. The online marketing company works for more than 500 clients in over 30 countries. With its proprietary technology Nano Interactive enables advertisers to deliver their display, video and mobile branding campaigns on the specific search behavior of the users. Basis are about 500 million anonymized user profiles that contain information about the search behavior of the users. Nano Interactive currently employs around 40 people in its offices in Starnberg, London, Paris, Warsaw and Istanbul. Exhibitor Profiles Behavioural Marketing Marketing Sciences Tech Zone Tel: 01962 842 211 Email: [email protected] Web: www.marketing-sciences.com Contact: Amy Nichols, Additional Categories: User/Customer Experience We are the trusted advisor to the world’s favourite brands. We work hard for our clients to make sure that we provide knowledge, recommendations and opportunities to take major business decisions. We use innovative techniques and creative insight solutions to provide clear direction through clever thinking. On our stand in the Tech Zone we are demonstrating the wonders of consumer neuroscience and eyetracking. We can tell you how to boost emotional engagement with your brand! The Mix MN34 Tel: 07889732971 Email: [email protected] Web: www.themixlondon.com Twitter: @Tash_TheMix Instagram: walker.tash Contact: Tash Walker Additional Categories: Brand Strategy, Design & Creative Human behaviour is fascinating. Research isn’t. The Mix. Brand Strategy, Design & Creative Aesop Sponsor 2 Stephen Street, Fitzrovia, London, W1T 1AN, UK Tel: 020 7440 5550 Contact: Mark Mullooly, Business Development Director Email: [email protected] Web: www.aesopagency.com/ Twitter: @AesopAgency Additional category: Cross/Multi Channel Marketing Aesop is a creative agency powered by narrative thinking, and we understand that marketing exists to connect people with brands and organisations so we’ve harnessed the power of something that connects like nothing else can – the power of stories. For us, brand storytelling is about giving brands and organisations a more powerful and persuasive identity and purpose in order to produce richer and more evocative creative comms that will change the beliefs and behaviours of consumers. Buffalo 7 MM50 Email: [email protected] Additional Categories: Full Service Digital Agency, Marketing You’ve Never Seen PowerPoint Like This. We create stunning presentations that are dynamic and interactive, while remaining editable and easy to use. When it comes to PowerPoint, we’ve seen it all and created the best of it. If you can dream it, our creative team can design and develop it… or even ‘hack’ PowerPoint to make it happen. We’re a PowerPoint design agency and presentations are our one and only passion. Whether it’s a simple template or fully rounded solution you need – we’ve got you covered. Citizen Communication MK26 Tel: 01299 872 450 Email: [email protected] For over 25 years we’ve seen ourselves as a team of individuals, because without the personal qualities we each bring to work every day, there would be no citizen. It’s our individual capabilities that allow us to inspire, achieve and be an agile creative agency from start to finish. If you want to find out more about team Citizen, simply go to citcom.co.uk or come have a chat with us, we’d love to know more about you. Marketing Week Live #MWL16 @MWL_2016 17 Exhibitor Profiles Hiveworks Centre Stage Session Sponsor Tel: 0789 177 6662 Email: [email protected] Web: www.hiveworks.co.uk Contact: Pierre Briffaut Additional Categories: Web Design / Development Hiveworks is an Experience Design agency who has worked on dozens of large scale projects for clients like Orange, L’Oréal and EE. Everything we do is user-centred, and begins with a strong insight to inform the appropriate means to solve business problems using a mix of strategy, creativity and technology. trnd MB25 Tel: 020 7231 2064 Email: [email protected] Web: trnd.co.uk/company Twitter: @trndUK Contact: Paul Mitchell, MD, Marketing & Communications Manager Additional Categories: Communities & Membership, CRM, Martech, IT & Software Collaborative Marketing company trnd manage online communities with over 5.5 million registered members across Europe. Working with companies like P&G, Unilever and L’Oréal, trnd transform consumers from passive receivers of marketing messages to active co-marketers for brands. At MWL, trnd will host the session ‘Future-Proof Your Marketing with Branded Communities’. Turtl MD35 Reeds Cottage Rhinefield Rd, Brockenhurst, SO42 7SQ, UK Tel: 07703 026 925 Email: [email protected] Web: www.turtl.co Contact: Kathryn Norris, Additional Categories: Content Marketing & Personalisation Turtl is a pioneering digital publishing platform, helping brands tell more powerful Stories than in Word, .pdf or PPT. Turtl guides beautiful content creation, extends average read time and increases audience engagement. By improving content performance, from click through to lead generation, Turtl ensures maximum return on investment. Workfront MM6 Tel: 08455 083 771 Email: [email protected] Web: www.workfront.com/en-gb/contact-us/ Contact: Joanna Betes Workfront is a cloud-based Marketing Work Management solution that helps in-house creative teams and agencies, marketing departments, and external agencies conquer the chaos of excessive email, redundant status meetings, constant rework, and tedious approval processes. 18 Marketing Week Live #MWL16 @MWL_2016 Communities & Membership The Student Room MH20 International House, Queens Road, Brighton, BN1 3XE, UK Tel: 0800 999 3222 Email: [email protected] Web: www.thestudentroom.com Twitter: @tsrmatters Contact: Sarah Myles Additional Categories: Behavioural Marketing, Content Marketing & Personalisation The Student Room is THE place students connect for advice and information on education, career and lifestyle choices. And THE place brands go to connect with them. 2015 saw 75% of UK students aged 14-24 visiting The Student Room and they’re home to more than 1.8 million members, making TSR the largest student community in the world. Wiley Sponsor Tel: 01243 770 424 Email: [email protected] Web: www.wiley.com Twitter: @businessreads Contact: Emily Bryczkowski, Marketing Manager Additional Categories: Content Marketing & Personalisation, Social Media Marketing & Monitoring Here at Wiley we publish the leading experts in social media and digital marketing. Now, they want to impart their wisdom to you for FREE. Visit http://news.wiley.com/marketinghandbook for free access to our MARKETING HANDBOOK - a distillation of practical, provocative and downright powerful marketing know-how from some of the biggest names in the business. Content Marketing & Personalisation Better Than Paper MM46 Tel: 020 3005 5343 Email: [email protected] Webs: www.betterthanpaper.com Twitter: @betterthanpaper Contact: Ashwin Saddul An online platform which instantly creates digital magazines across all platforms. We intelligently pull data and content from the web and mix it with your content - all in real time. Produce beautifully crafted digital apps, magazines or websites quickly and efficiently at a fraction of the cost to traditional publishing models. Exhibitor Profiles Prezi Sticky Content Bag Sponsor MK2 Email: [email protected] Web: www.prezi.com Twitter: @preziland Contact: Spencer Waldron Additional Categories: Brand Strategy, Design & Creative, Content Marketing & Personalisation, Influencer Marketing Sticky Content Ltd, Press Association, 292 Vauxhall Bridge Road, London, SW1V 1AE, UK Tel: +44 0 207 963 7070 Email: [email protected] Web: www.stickycontent.com Twitter: @StickyContent Contact: Natalie Darlison Additional Categories: Brand Strategy, Design & Creative, Full Service Digital Agency A presentation software that is used by more than 60M people around the world. Standout, be more persuasive, close more business. See how Verifone, Brother, SalesForce, Box, and other companies like you use Prezi - https://prezi.com/customers/ Straker Translations MG25 Tel: 08455 911 640 Email: [email protected] Web: www.strakertranslations.com/ Facebook: www.facebook.com/strakertranslations Contact: Doron Schwartzblat, Account Manager Additional Categories: Ecommerce, Payment Solutions & CRO, Web Design & Development Straker Translations is one of the world’s fastest growing translation companies. Ranked in the top 80 language service providers globally out of 27,000 vendors, its cloud-enabled translation platform leads a US$40 billion industry by enabling translations to be delivered with simplicity and speed. Smarp MN32 Tel: 07490 471 276 Email: [email protected] Web: www.smarp.com Twitter: @BeSmarp - Twitter Contact: Jon Cooper, UK Sales Manager Additional Categories: Content Marketing & Personalisation, Influencer Marketing, Social Media Marketing & Monitoring Employee Advocacy is empowering employees to discover, share and measure the impact great content has on their networks. When empowered to be brand ambassadors on social media, employees improve their thought leadership, build their networks, and become more successful at what they do, all while increasing the company’s reach and credibility Sticky Content is a specialist content agency founded in 1997 and now part of The Press Association. We offer strategy and creation across all channels, from content analysis and planning to content writing, production and delivery. We also provide the tools and training to develop your organisation’s own content culture. Vertical Leap MJ34 Boathouse 6 19 College Road Portsmouth Historic Dockyard, Portsmouth, PO1 3LJ, UK Tel: 08451 232 753 Email: [email protected] Web: www.vertical-leap.co.uk Contact: Michelle Hill Additional Categories: Big Data Platforms Vertical Leap is a search marketing agency with over 15 years’ experience. We have developed our own diagnostic analytics software, Apollo Insights, which provides us with more thorough intelligence about your website than anyone else. This means we make more efficient use of your budget and get faster results. CRM IBM Marketing Cloud MF30 & Centre Stage Session Sponsor Tel: 020 7202 5930 Email: [email protected] IBM Marketing Cloud, part of the IBM Marketing Solutions portfolio, powers the delivery of exceptional experiences for customers across the buyer journey by leveraging customer data and behaviours, providing analytical insights and automating relevant cross-channel interactions. The cloud-based digital marketing platform provides email marketing, lead management and mobile engagement functionality to inform and drive personalized interactions in real time. Marketing Week Live #MWL16 @MWL_2016 19 Exhibitor Profiles Workbooks.com E-goi MH55 MD36 Tel: 01183 030 100 Email: [email protected] Web: www.workbooks.com Contact: Cheryl Noquet Tel: +351917 022 339 Email: [email protected] Web: www.e-goi.com Facebook: www.facebook.com/EgoiPlatform Additional Categories: Ecommerce, Payment Solutions & CRO, Email Marketing Workbooks.com delivers award-winning CRM and business applications to the mid-market, at an affordable price and with functionality that transforms business. Unlike traditional CRM solutions, Workbooks.com extends beyond sales, marketing and customer support to include order management, order fulfilment, invoicing and supplier management. Cross/Multi Channel Marketing Act-On Software MB15 Tel: +44 11 8948 5610 Email: [email protected] Web: www.act-on.com Social Media: Twitter = @ActOnSoftware LinkedIn: www.linkedin.com/company/375185 Additional Categories: Marketing Automation & Lead Gen, Martech, IT & Software Act-On is a marketing automation software platform to help you deliver an outstanding experience for your customers and prospects. Our technology helps organizations manage marketing efforts across multiple digital channels, automate manual processes, and track results. We provide an integrated workspace for Brand Marketing, Demand Generation & Customer Marketing. Conversant Media ME72 Phone: +44 20 8785 5800 Email: [email protected] Website: www.conversantmedia.eu Contact: James McDowell LinkedIn: www.linkedin.com/company/conversant-europe Blog: info.conversantmedia.eu/blog Twitter: @ConversantUK Conversant is a leader in personalised digital marketing with 15 years of experience. We help the world's biggest companies grow by creating personalised experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalisation platform, personalised media programs and the world's largest affiliate marketing network. E-goi is marketing automation made easy! It integrates e-mail, mobile, web, voice and social media campaigns into a single online system, making it a breeze for you to grow leads and automate your customer life cycle. Marin Software MWL Conference Sponsor Tel: +44 (0)845 262 0404 Email: [email protected] / [email protected] Web: www.marinsoftware.co.uk Twitter: @MarinSoftware Facebook: www.facebook.com/MarinSoftware/?fref=ts Additional Categories: Martech, IT & Software, Search, SEO, PPC & Performance, Real Time Bidding & Programmatic Marin Software helps advertisers and agencies to manage and optimise more than $7.8 billion in annualised ad spend on the largest publishers around the globe while improving financial performance and saving time as they create, target, and convert precise audiences based on recent buying signals from search, social and display Selligent Silver Sponsor 1 Fore Street, London, EC2Y 9DT Tel: +44 (0) 203 667 7530 Email: [email protected] Web: www.selligent.com Contact: Alexander Handcock Additional Categories: CRM, Email Marketing Selligent is an international provider of relationship marketing solutions, powering customer relationships for more than 700 major brands across retail, travel, automotive, publishing, and financial services worldwide. Selligent's technology increases conversions and enhances engagement for mid-market to enterprise B2C marketers with its ability to deliver integrated, customer-centric experiences across all channels. Sodexo MJ44 Avalon House, Breckland, Linford Wood, Milton Keynes, MK14 6LD, UK Tel: 01908 352 038 Email: [email protected] Web: mwl.sodexoengage.com (not live yet) Contact: Lisa Bailey Additional Categories: CRM Founded 50 years ago, Sodexo Benefits and Rewards works with businesses to improve their customer engagement and loyalty, providing a range of solutions to attract, reward and retain more customers. We work with you and the variety of products and services we have to ensure we create a bespoke solution to build a really strong bond between your brand and your customers. 20 Marketing Week Live #MWL16 @MWL_2016 Exhibitor Profiles Zeccer dunnhumby MP24 Sponsor Tel: +48 881459664 Email: [email protected] Web: http://zeccer.pl Facebook: http://facebook.com/zeccer Contact: Piotr Rek Additional Categories: Digital Screens, Signage & Kiosks, Out of Home Web: www.dunnhumby.com/bzzagent Twitter: @dunnhumby Additional Categories: Influencer Marketing, Social Media, Content Marketing We change the way people print documents, tickets or notes. Everything. It’s the 21st century. Printing should be easy, fast and convenient. Traditional copy shops and home printers are being substituted with Zeccer self-serviced printers. Moreover, students print for free on campuses! Reach out to them with printed banners or online actions. BzzAgent, dunnhumby’s advocacy marketing arm, helps the world’s largest brands activate influential consumers to drive sales. BzzAgent provides brand marketers with precise targeting and a powerful engagement platform to turn loyal customers into advocates. Proven measurement practices provide detailed analysis of key retail metrics, incremental sales, and ROI. Meltwater MK14 Customer Reviews and Reputation Management Trustpilot MK40 Tel: 020 3630 0750 Email: [email protected] Web: www.trustpilot.com Twitter: @Trustpilot Contact: Alan Duncan, UK Marketing Coordinator Additional Categories: CRM, Search, SEO, PPC & Performance, Martech, IT & Software Trustpilot is an open review community that fosters trust and transparency between consumers and businesses. Build your reputation, drive traffic to your site, increase conversion and improve service with valuable insights and a dedicated support team. Data Analytics Apteco Limited MC20 Tink-a-Tank House 21 Jury Street, Warwick, CV34 4EH, UK Tel: 01926 407 565 Email: [email protected] Web: http://www.apteco.com/ Contact: Melanie Davis, Additional Categories: Data Capture, Cleansing & Solutions Apteco develop the FastStats suite of software. FastStats Discoverer is the data analysis and visualisation tool which enables you to understand your marketing database and creates lightbulb moments as you gain insight into your customer and prospect behaviour. Tel: 020 7183 7823 Email: [email protected] Web: www.meltwater.com Twitter: @Meltwater Contact: Perri Robinson, Digital Marketing Executive Additional Categories: Influencer Marketing, Reporting Software, Social Media Marketing & Monitoring Meltwater helps companies make better, more informed decisions based on insights from the outside. More than 23,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition. Data Capture, Cleansing & Solutions ADETIQ MF32 Tel: 01273 223 995 Email: [email protected] Web: www.adetiq.co.uk Twitter: @adetiq Contact: Lilah Walker, Head of Marketing and Sales Additional Categories: Data Management Adetiq is the UK based expert in highly secure document and data process outsourcing (DPO), Robotic Process Automation (RPA) & Business-Process-as-a-Service (BPaaS). Adetiq offers end-to-end back office process outsourcing combining automation and effective human resource to deliver unrivaled cost savings, improvements in quality and effective scalability within a PCI DSS secure UK environment, under a cost efficient consumption based pricing model. Marketing Week Live #MWL16 @MWL_2016 21 Exhibitor Profiles Blue Group Consumer Cloud Services MG50 & Centre Stage Session Sponsor MK54 One Redcliff Street, Bristol, BS1 6NP, UK Tel: 01179 435800 Email: [email protected] Web: www.bluegroupinc.com Contact: Anthony Botibol Additional Categories: CRM Tel: 020 7193 2322 Email: [email protected] Web: www.consumercloudservices.co.uk LinkedIn: Consumer Cloud Services Contact: Jed Mooney, Senior Account Director Additional Categories: Data Management, Email Marketing, Web Design & Development Blue Group help businesses across the world to understand their customer data. We provide marketing analytics, campaign management and customer insight solutions for our 400 clients and are a collection of some of the most skilled and experienced data-driven marketing experts on the planet by combining the expertise of two Marketing Solution Providers - Blue Sheep and BlueVenn. Talk to our consumer data specialists about e-append. SCVs and Prospect Pools. Chat to our web & mobile development expert, about how we can help you on a contracted or project basis. Learn about how our BPO personnel - DBA’s, SQL programmers, FastStats experts and email broadcast practitioners - can assist with your data requirements. Bureau van Dijk Data8 MG55 MF55 Northburgh House 10 Northburgh Street, London, EC1V 0PP, UK Tel: 020 7549 5000 Email: [email protected] Contact: Louise Green Additional Categories: Data Capture, Cleansing & Solutions 4 Venture Point Stanney Mill Road, Chester, CH2 4NE, UK Tel: 01513 554 555 Email: [email protected] Web: www.data-8.co.uk Contact: Emmy Lipold Bureau van Dijk’s Mint package is the leading intelligence tool for sales and marketing teams. Mint is a database of all companies in the UK. Using it you can identify companies by size, growth, activity and a number of ‘strategic searches’ to help you find the companies who are most likely to buy from you. And as well as offering lots of functionality, you can also pull its enriching data directly into your CRM records. Data8 leads the way in data quality management providing solutions throughout the data quality lifecycle. From point of capture and real-time validation to cleansing and enriching your database; analysing and acquiring new data we offer unrivalled solutions at every step of the lifecycle. With offices throughout the UK Data8 serves over 13,000 customers worldwide, enabling them to unlock the power of data to drive their business forward. For more information, visit www.data-8.co.uk. Callcredit Information Group MF66 1, Park Lane, Leeds, LS3 1EP, UK Tel: 01132 424 747 Email: [email protected] Web: www.callcredit.co.uk Contact: Charlie Burrow Additional Categories: Data Analytics Callcredit Information Group specialises in database marketing solutions, credit referencing and software analytics and fraud, and is an expert in managing consumer data for businesses across every sector. The Group is structured into four divisions, Credit Solutions, Marketing Solutions Software, Analytics and Fraud, and Consumer Markets. Callcredit focuses on developing innovative products and services across these divisions to help businesses make smarter and informed decisions throughout the customer lifecycle. 22 Marketing Week Live #MWL16 @MWL_2016 RedEye Centre Stage Session Sponsor RedEye London, 26 Grosvenor Gardens, Victoria, London, SW1W 0GT, UK Tel: 020 7730 9958 Email: [email protected] Web: www.redeye.com Twitter: @redeyeUK Contact: Simon Gripton Additional Categories: RedEye specialise in Conversion Rate Optimisation, Marketing Automation and Predictive Analytics using our unique Customer Data Platform, Contour. We cut through the hype and buzzwords that surround Marketing Automation and personalised marketing. We want to help our clients quickly see the maximum value from a solution that could transform their CRM strategy. Right customer. Right message. Right time. Right channel. RedEye. Exhibitor Profiles Data Management Qbase ME74 Tel: 01925 644 800 Email: [email protected] Web: www.qbase.net LinkedIn: www.linkedin.com/company/qbase-data-services Contact: John Sweeney, Marketing Manager Additional Categories: Data Capture, Cleansing & Solutions, Marketing Automation & Lead Generation Established in 1990, Qbase are an experienced business in a young industry and proven experts at what we do. Our expertise is demonstrated through our knowledge and our knowledge drives the solutions we provide to our clients. These solutions enable our clients to make more profitable business decisions and investments. UKChanges MF50 Grand Union House, Budbrooke Road, Warwick, Warwickshire, CV34 5AR, UK Tel: 01926 626 300 Email: [email protected] Web: www.ukchanges.com Contact: Mike Fox Additional Categories: Data Capture, Cleansing & Solutions, Data Management, Email Marketing We are UKChanges, the independent data management and insight specialists. We help commercial and not-for-profit organisations to grow revenues and relationships through the intelligent use of data. We do this by optimising and enriching existing information, identifying best customer segments and developing insights that deliver results. We love data. Direct Marketing Direct Solutions MB40 Tel: 020 3751 9490 Email: [email protected] At Direct Solutions our expertise is Direct Marketing, Print and Design – giving you the proven tools and flexible solutions you need to make your marketing strategy pay dividends. We take the time to listen to your needs, and work within your budget to identify and implement the solutions you need to communicate effectively with your clients, increase brand awareness and drive your sales forward, quickly and effectively. DMA MM44 DMA, DMA House, 70 Margaret Street, London, W1W 8SS, UK Tel: 020 7291 3300 Email: [email protected] Web: www.dma.org.uk Social Media: @DMA_UK Contact: Joe Stubbs The DMA is the largest marketing community in the UK with more than 1,000 corporate brands, agencies and suppliers as members. The DMA connects, enables and inspires its members to grow their businesses through one-to-one marketing and represents the data-driven industry that’s leading businesses in creativity and innovation. SuperBooths Europe ML50 Contact: Ian Stone Tel: 020 7030 3007 Email: [email protected] Web: www.superboothseurope.com Twitter: @superbeuro #BeSuper #BeDifferent Additional Categories: Retail Theatre, Merchandising & Marketing, Experiential Agency SuperBooths Europe are global providers of dynamic photo and video based products to the coin operated, events and digital marketing sectors. Creators of their own revolutionary “phototainment” technologies, the company is constantly striving to design and deliver the most engaging, interactive and unique experiential platforms for clients and users. #BeSuper Ecommerce, Payment Solutions & CRO AdRoll Marketing Tech Theatre Sponsor 18 Soho Square London W1D 3QL Tel: +44 20 7025 8023 Tel: 07703 026 925 Email: [email protected] Web: www.adroll.com Contact: Anahid Basmajian Additional Categories: Real Time Bidding & Programmatic AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specialises in performance marketing for several verticals including ecommerce, b2b, finance, travel, education, and media, and analyses data on over 1 billion anonymous user profiles across desktop, mobile, and tablet devices through its proprietary technology. Partnering with top media and tech companies including Google, Facebook, Twitter, Instagram, and Apple, along with millions of websites and mobile apps, the company is home to the world's largest opt-in advertiser data co-op. AdRoll’s goal is to map the world’s intent data and put it to work for every advertiser on the planet. Marketing Week Live #MWL16 @MWL_2016 23 Exhibitor Profiles i-systems - enterprise eCommerce The Chartered Institute of Marketing MP30 ME45 Tel: 00 48 502 416 789 Email: [email protected] Web: http://www.i-systems.net Contact: Daniel Gola Additional Categories: Martech, IT & Software and Web Design & Development. Moor Hall Cookham, Maidenhead, SL6 9QH, UK Tel: 01628 427 145 Email: [email protected] Contact: Claire Swanborough, Additional Categories: Communities & Membership The i-systems company creates dedicated eCommerce trade and distribution software. It deals with projects, including omnichannel retailig solutions, cloud hosting, and B2B systems. In the last edition of Deloitte Technology Fast 500, i-systems was placed among the technologically innovative companies in Europe of the fastest grow rate. For more than 100 years, CIM has been supporting, representing and developing marketers, teams, leaders and the profession as a whole. Our networks have an unrivalled breadth, depth and diversity - making this not just the largest community of marketers, but one with impact. We’re independent, trusted and connected, with access to unmatched ideas, insights and resources to help marketers navigate from problem diagnosis to practical solutions. WhosOn Live Chat Email Marketing MJ40 Parker Software Ltd, Prospect Way, Victoria Business Park, Knypersley, ST8 7PL, UK Tel: 01782 822 577 Email: [email protected] Web: www.parkersoftware.com Twitter: @ParkerSoftware Contact: Grace Barnsley Additional Categories: Customer Relationship Management, IT and Software We’re Parker Software, and we offer an entirely new approach to digital engagement, service and operation. We’ve built a hybrid, fully integrated software suite that eliminates the need to invest in multiple solutions - covering all your digital transformation needs within a single platform. Adestra MH40 Holywell House Osney Mead, Oxford, OX2 0EA, UK Tel: 01865 242 425 Email: [email protected] Web: www.adestra.com Contact: Emma Newton Adestra has been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Their flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike. Campaignmaster Education, Training & Development Entrepreneurs Circle MM2 Tel: 01217 653 407 Email: [email protected] The Entrepreneurs Circle exists to educate, motivate, help and inspire business owners to achieve more than they ever thought possible. Festival of Marketing MF60 5-6 Oct, Tobacco Dock, London Tel: 020 7970 4661 Web: www.festivalofmarketing.com Email: [email protected] Contact: Katrina Ryan Additional Categories: Media Owner, Live & Experiential Marketing The Festival of Marketing is a unique experience where ambitious marketers can discover, learn, celebrate and shape the future of marketing together. Visit stand MF60 to find out more. 24 Marketing Week Live #MWL16 @MWL_2016 MF45 Congress House 4th Floor 14 Lyon Road, Harrow, HA1 2EN, UK Tel: 020 8863 5334 Email: [email protected] Web: www.campaignmaster.co.uk/contactus.htm Contact: Andrew Martin Additional Categories: Behavioural Marketing Professional Email Marketing is our business and our passion. We continuously strive to provide you with the best tools and technology to achieve your email marketing goals. We give you a choice of editors to build mobile optimised email campaigns, bespoke training packages to get you off to a perfect start and dedicated account management to ensure you make the very best use of your investment. dotMailer MJ50 Tel: 020 3770 1507 Email: [email protected] dotMailer is a leading marketing automation platform with email at its core. Simple and fast, powerful and sophisticated, you can create, automate, test and deliver hyper-targeted emails in minutes. It’s why we’ve more than 70,000 users spanning 150 countries. Exhibitor Profiles Emailcenter UK Exhibition Stand Design & Build MK50 Tel: 01327 811 884 Email: [email protected] Web: https://www.emailcenteruk.com Twitter: @emailcenter Contact: Johnathan Foulkes, Marketing Manager Additional Categories: Behavioural Marketing, Automation & Lead Generation Alchemy Expo MD30 Marketing Emailcenter is an award winning independent email service provider, specialising in providing digital marketers with the technology, tools and support they need to implement advanced email marketing programs and campaigns. Their award winning client services team work with some of the biggest brands in the UK; and a dedicated to helping their clients build stronger relationships with their customers by driving forward their email marketing strategies. Pure360 MH50 Tel: 08445 860 001 Email: [email protected] Web: www.pure360.com Twitter: @pure360 Additional Categories: Behavioural Marketing, Martech, IT & Software Pure360 offer UK marketers an unrivalled combination of a powerful email and digital marketing suite and an industry-leading, best practice framework. We deliver best in class results for over 1,400 customers, helping them to create digital marketing campaigns that their customers really want to receive across email, social, mobile and web. Event Management & Supplies Bubblegum Balloons MK6 Email: [email protected] Contact: Sally Hodge Twitter: @3bubblegumgirls Instagram: @3bubblegumgirls Bubblegum balloons is run by 3 friends with a shared passion for creativity and beautiful things! We can brand your event with bespoke balloon designs and installations. You tell us your ideas and we will make the vision come to life. Every event is different and we will work with you to get you exactly what you and your company need. Tel: 02920 460 670 Email: [email protected] Web: www.alchemyexpo.com Twitter: @alchemyexpo Contact: Office, BDM Additional Categories: 3D & Augmented Reality, Large Format Printing Alchemy offers a unique, high-capability resource that delivers inspiring events, displays, digital presentations and corporate environments. Since the company’s inception in 1999, the organisation has provided intelligent market focused design solutions. This expertise has crossed over into permanent, fixed installations in corporate and retail applications FlexeStand MF20 Apex House 97-99 High Street, Edenbridge, TN8 5AU, UK Tel: 01732 864 194 Email: [email protected] Contact: Mark Harrington Need to source a new display for your exhibitions, conferences, events, retail outlet and sales/marketing demos? Check out the multi award-winning FlexeStand; scalable, updatable, flexible, it always fits your event space, plus LED screens with in-built USB player and iPad holders make it easy to present and interact. DMNdesignbuild MJ36 DMNdesignbuild, Calder Trading Estate, Lower Quarry Road, Huddersfield, HD5 0RR, UK Tel: 01484 451 061 Email: [email protected] Web: www.dmndesignbuild.co.uk Contact: Matt Briggs A leading Design, Build, Exhibit production company operating worldwide. A complete exhibition service from start to finish. With over 50 years’ experience, our knowledge and expertise is a given. Bringing creative ideas, production skills and the latest technology to your exhibition, we bring your brand to life and build it. ExhibitHire ME50 Unit H & J Great Western Industrial Estate, Dean Way, London, UB2 4SB, UK Tel: +44 (0)20 3384 0396 Email: [email protected] Web: www.exhibitevents.com ExhibitHire is a design and build company based in West London. We offer the full “in-house” services, from Large Format Graphics to Furniture Hire, from Creative Design to Full Manufacture of both simple and complex Exhibition Stands and Event Spaces. Marketing Week Live #MWL16 @MWL_2016 25 Exhibitor Profiles Nimlok ME30 Nimlok House Booth Drive Park Farm, Wellingborough, NN8 6NL, UK Tel: 01933 409 409 Email: [email protected] Web: www.nimlok.co.uk Contact: Sarah Elmore Experiential Agency BEcause Brand Experience Tech Zone Tel: 020 3371 3337 Email: [email protected] Web: www.becausexm.com Contact: Jon Spary At Nimlok we create engaging exhibition stands. We work with marketing professionals to fully understand their exhibiting objectives and our consultative style allows us to offer much more than just an architectural solution. At the heart of every exhibition stand design and build we deliver, we consider brand reflection, ergonomics visitor flow, sales interaction and commercial viability. BEcause is an experiential marketing agency, dedicated to building Brand Love. We create meaningful, memorable and magical live brand experiences, designed to drive consumer desire, loyalty and advocacy. We combine smart thinking, inspired ideas and passionate delivery to create magical live moments. Optix Events & Structures Event-Trees MD40 MP34 Tel: 01424 772 125 Email: [email protected] Web: www.optixevents.com Twitter: @optixevents Contact: Alex Ford Additional Categories: Live & Experiential Marketing, Full Service Digital Agency, Brand Strategy, Design & Creative Tel: 07973 736 061 Email: [email protected] Web: www.event-trees.com Twitter: @EventTrees #event-trees Contact: Sit Chandarana Additional Categories: Exhibition Stand Design & Build, Live & Experiential Marketing, Event Management & Supplies Specialists in quality pop up event structures for rental and purchase, event production and management. Experienced in designing, developing and delivering innovative and creative events in one holistic company. With bespoke structure projects and hand crafted furniture lines, Optix guarantee your next event is always exclusive. Event Structures | Production | Management Event Trees are the designers, creators and suppliers of quick setup trees, plants and accompanying décor which can be integrated within live events and spaces to create stunning immersive environments. We supply the UK and Europe’s Film industries, exhibition, event, conference, stage set including brand activation and product launches. Skyline Whitespace MD50 Tel: 08437 836 123 Email: [email protected] Web: www.skylinewhitespace.com Facebook: www.facebook.com/skylinewhitespace Contact: George Adebambi, Senior Marketing Executive Additional Categories: 3D & Augmented Reality, Live & Experiential Marketing Skyline Whitespace is a team of dedicated exhibition and event professionals with one of the largest production facilities in the UK. We are devoted to creating powerful exhibition experiences through exceptional stand design, great storytelling and clever audience engagement techniques. Willow Stands MC43 Tel: 01282 842 045 Email: [email protected] At Willow Group, outstanding exhibition stands, conferences sets, interiors and display projects are created to cater to exhibitions from around the world. From our centrally located base in Lancashire, England all of your requirements, from stand design to project management are managed by a team of exhibition experts to provide eye catching results at highly competitive prices. 26 Marketing Week Live #MWL16 @MWL_2016 Full Service Digital Agency Cyber-Duck ML12 Tel: 020 8953 0070 Email: [email protected] Web: www.cyber-duck.co.uk Twitter: @cyberduck_uk Contact: Siji Onabanjo, Growth Director Additional Categories: Brand Strategy, Design & Creative, Web Design & Development Cyber-Duck is a full service digital agency, established in 2005. We solve creative and technical challenges for clients including Cancer Research, the EU, Arsenal FC and Aston Martin. With an ISO accredited user-centred approach, our award-winning team will ensure your brand, website and marketing campaigns perform exceptionally, every time. Exhibitor Profiles ExtraMile Communications Radioville MD37 MJ32 14a High Street Eccleshall, ST21 6BZ, UK Tel: 01785 850 774 Email: [email protected] Web: www.extramilecommunications.com Contact: James Roberts Additional Categories: Email Marketing Tel: 020 7534 5999 Email: [email protected] Web: www.radioville.co.uk Contact: Liz Carter, Account Director Additional Categories: Brand Strategy, Design & Creative, ExtraMile Communications creates international marketing campaigns to enable companies to deliver their marketing messages successfully to a worldwide audience. We are experts in multilingual websites and improve their performance with multilingual SEO. We create, localize, translate and ship multilingual email marketing campaigns, using sophisticated tools to eliminate the complexities of multiple international editions of the same campaign. Influencer Marketing Onalytica ME62 Contact: Tim Williams Tel: 020 3130 1927 Email: [email protected] Website: www.onalytica.com Twitter: @onalytica Facebook: www.facebook.com/Onalytica/ LinkedIn: www.linkedin.com/company/270720, Additional Categories: Martech, IT & Software, Full Service Agency Onalytica specialises in providing Influencer Relationship Management software and supporting professional services to help brands scale 1-to-1 Influencer Relationship Management results. We work with Marketing, Communication, Digital & PR professionals to help configure bespoke influencer programmes so they can better automate and streamline influencing activity and identify on-going engagement opportunities. NMPi ME60 Level 3, Suncourt House, 18-26 Essex Road, London, N18 LN Tel: 020 7186 2100 Email: [email protected] Web: www.nmiplondon.com Contact: Daniel Powel Radioville, the UK’s leading radio creative agency, has worked with brands such as Autoglass, PizzaExpress, TalkTalk, Screwfix, CocaCola, Nationwide and Lexus, to name a few. If you’re interested in how radio advertising can boost the overall effectiveness of your marketing strategy, come meet us at stand MJ32. We have treats! Large Format Printing Labo Print S.A. MF40 ul. Rabczanska 1, 60-476 Poznan Tel: +48 504 067 352 Email: [email protected] Web: www.laboprint.eu Contact: Julia Kuczynska Labo Print is a digital printing house located in Poland. We are recognized as one of Europe’s leading printers, exporting hundreds of orders every day to many countries. Years of experience in the industry, a group of the best experts and an excellent machine park based on modern technologies of digital printing – all of this allows us to constantly provide our services at the highest, European level. PMT Digital MG42 23 Burrel Road St. Ives, PE27 3LE, GB Tel: 01480 493 666 Email: [email protected] Web: www.pmtdigital.co.uk Contact: Danny Ingram Additional Categories: Exhibition Stand Design & Build, POP & POS We are an established and proven large format printer and we will be showcasing examples of our tried and tested product ranges which includes: Bespoke Digital Wallpaper, POS Graphics, Retail Graphics, Portable and Modular Displays and Wall, Floor and Window Graphics. NMPi are an award-winning digital marketing agency with over 10 years of experience in delivering global campaigns with granular localised targeting. Their heritage is rooted in paid search performance marketing allowing NMPi to apply their knowledge and experience to the campaigns they run across all their marketing solutions. Their holistic approach to digital advertising combines innovative technology and a talented team of data driven analysts, helping ambitious brands grow by unlocking opportunities and aligning channels to realise their true value. Marketing Week Live #MWL16 @MWL_2016 27 Exhibitor Profiles Live & Experiential Marketing Loyalty, Incentives & Rewards The Outstanding Events Company Amazon ML10 Tel: 020 3680 2576 Email: [email protected] Tel: 01733 606 210 Email: [email protected] Web: www.OutstandingEvents.co.uk Facebook: www.facebook.com/TheOutstandingEventsCompany Twitter: @outstandingco Contact: Rob Lancaster The Outstanding Events Company supply innovative digital entertainment products to enable your brand to stand out at events. Theme Traders MC40 Tel: 020 8452 8518 Email: [email protected] Web: www.themetraders.com Twitter: @theme_traders Facebook: www.facebook.com/themetradersltd Contact: Natalie Webber Additional Categories: Exhibition Stand Design & Build, Retail Theatre, Merchandising & Marketing Theme Traders are a London based creative event production company with a difference. Specialising in live marketing stunts, bespoke creations, set build and design utilising their extensive inhouse workshops and logistics team. From over-sized perfume bottles to branded pop ups they can literally bring your brand to life! Xtreme Vortex Games Zone Little Heath Road, Bexleyheath, DA7 5HF Tel: 020 3589 6303 Web: www.xtremevortex.co.uk Contact: Donna Dowling Facebook: www.facebook.com/xtremevortex Twitter: @xtremevortex LinkedIn: www.linkedin.com/company/xtreme-vortex Additional categories: Event Management & Supplies, Exhibition Stand Design and Build, Xtreme Vortex provides interactive activities & entertainment for events. We help brands engage with their target audience by providing the fun activities for product promotions, exhibitions, conferences, family fun days and many more. Our activities can be branded and customised to make you stand out from the crowd. 28 Marketing Week Live #MWL16 @MWL_2016 MH46 Initial Rewards MD20 Tel: 020 8381 3300 Email: [email protected] Web: www.initialrewards.com Additional Categories: Promotional Merchandise & Corporate Gifts Initial Rewards offers a simple platform that allows marketing teams to run effective rewards campaigns through voucher code redemption. Create effective online prize campaigns and on-pack offer promotions using one of our simple gift sites. Customers log in, redeem a gift and Initial Incentives ships. Come see the demo at stand MD20. Plastic Cards Direct MM52 Plastic Cards Direct Kebbel House, Carpenders Park, Watford, WD19 5EF, UK Tel: 020 3281 6006 Email: [email protected] Web: www.plastic-cards-direct.com Contact: Michael Shaw We’re a large enough plastic card manufacturer to handle any order. And small enough to care about yours. In fact, if we weren’t so modest, we’d point out that we’re not the biggest - but we just might be the best. When it comes to plastic card manufacturing, we bring this extraordinary care and attention to detail to every order - business cards, loyalty cards, key tags, sexy new metallic cards, frosted cards and more. Red Letter Days For Business MJ25 Tel: 03456 007 610 Email: [email protected] Web: www.redletterdays.co.uk/forbusiness Twitter: @RLDForBusiness Contact: Peter Dando, Head of Corporate Sales, PR Manager Additional Categories: CRM Owned by Peter Jones and Theo Paphitis, Red Letter Days for Business are the incentive and reward experts from Red Letter Days. Providing companies with a variety of choice and flexibility, the team create bespoke campaigns that are memorable and deliver results. Rewards are delivered through incentive travel, points schemes, team building events, conferences, scratch cards and on-pack promotions. Exhibitor Profiles Snipp MB20 Tel: 020 7703 2630 Email: [email protected] Web: www.home.snipp.com/loyalty Contact: Hannah Dwyer, Business Development Director Additional Categories: CRM, Data Capture, Cleansing & Solutions Snipp is a global sales promotion and loyalty specialist that helps brands and agencies inspire trial, engagement and loyalty, collecting meaningful consumer data. We bring together a full suite of next-gen technology including our unique receipt validation engine. We have best-in-class expertise and experience to design, develop, launch and manage flexible, quick-to-market programs. Swift Prepaid MJ42 Tel: 01847 325 6700 Email: [email protected] Web: www.swiftprepaid.com Contact: Lily Ramirez, Real-time payments, multiple currencies, and global distribution options are just a few of the reasons we’re leaders in the prepaid industry. At Swift we provide efficient, flexible payment mechanisms, and help our clients design prepaid programs that drive revenue, increase efficiency and strengthen brands. We’re raising the bar for effective prepaid solutions, revolutionizing the industry with technology, and providing service and results that extend far beyond the competition. Market Research Agency Prime Prospects MM42 Tel: 020 8274 5000 Email: [email protected] Web: www.primeprospects.co.uk Twitter: prime_prospects Additional Categories: B2B Lists, Direct Marketing If you are looking for: International Business and Consumer Marketing lists for postal, telephone and/or email campaigns. Database cleansing health check reports, for deceased, home movers, address fixing. Meetings and handholding advice to understand your marketing needs, and much more...Email us for more information: [email protected] or call us on 0208274-5000 Marketing Automation & Lead Generation 1 Stop Data MK8 46 High Street, Ewell, Surrey, KT17 1RW, UK Tel: 020 8786 9111 Email: [email protected] Web: www.1stopdata.com Social Media: @1StopDataLtd Additional Categories: Telemarketing, Data management 1 Stop Data specialise in providing UK and Global B2B data for accurately targeted direct marketing and lead generation. Our UK research centres provide telemarketing, demand generation, list building, controlled circulation, data cleansing, market research, opt-ins, appointment setting services and much more. Bynder MH36 Tel: 020 3529 8244 Email: [email protected] Web: www.getbynder.com Contact: Sterre Sparreboom Additional Categories: Brand Strategy, Design & Creative Bynder is a branding automation and marketing solution designed to build, manage and scale brands globally. Run as a Software as a Service (SaaS) model, Bynder is an integrated solution that enables brand managers to achieve end-to-end brand consistency. Lead Forensics ME15 Tel: 020 7206 7293 Email: [email protected] Web: www.leadforensics.com Twitter: @leadforensics Contact: Gemma Dare, Events Coordinator Additional Categories: B2B lists, Direct Marketing Lead Forensics is the industry leader in website visitor tracking, created with first-hand experience of the challenges faced by B2B Sales and Marketing teams. With research showing that 98% of website visitors never enquire, Lead Forensics can maximize your website ROI by identifying the anonymous visitors on your website. Marketing Week Live #MWL16 @MWL_2016 29 Exhibitor Profiles Mobile Marketing & Apps beacontent Tech Zone 56 Surrey Technology Centre 40 Occam Road, Guildford, GU2 7YG, UK Tel: 01483 331 007 Email: [email protected] Web: www.beacontent.co.uk Contact: Jonathan Duffy Additional Categories: Behavioural Marketing Beacontent deliver sMartbeacon proximity marketing solutions. Our unique iOS and Android sMartBeacons can interact over BLE, Wi-FI, NFC and RFID. We also provide a beacon management platform that delivers extensive real-time reporting and analytics to dynamically measure traffic, footfall and dwell time. Cvent/CrowdCompass MK10 Tel: 08082 344 540 Email: [email protected] Web: www.cvent.co.uk Twitter: cvent Contact: David Chalmers, Director, Marketing Additional Categories: Email Marketing, Reporting Software Cvent (NYSE: CVT) is a leader in cloud-based event management solutions, mobile apps, web-based software for meeting site selection, online event registration, e-mail marketing, and web surveys, and helps over 14,000 clients in 100 countries manage hundreds of thousands of events, surveys and e-mail campaigns. Print, Packaging, Mailing & Fulfilment Brunel Print MK30 Tel: 01173 002 259 Email: [email protected] Web: www.brunelprint.com Contact: John Tugman, Director Commercial Print Additional Categories: POP & POS, Print, Mailing and Fulfilment, Promotional Merchandise A market leader in advanced print & finishing, BrunelPrint is one of very few places in the UK where clients can access advanced print finishes such as complex laser cutting & 3D Scodix. We believe print and finishing still has an important role to play in an increasingly digital world. Bishops Printers ML15 Tel: 02392 334 900 Email: [email protected] Web: www.bishops.co.uk Contact: Rachael Mundy We take the stress out of organising your print and mailing services by giving you everything you need to produce a successful marketing campaign, all under one roof. From fabulous designs and stunning print finishes to surprisingly economic mailing solutions, we make it all so easy. Because we are the largest commercial printer in the south, whatever the size of your print requirement you will be well looked after by the Bishops team. CP arts ME20 Tel: 01392 210 574 Email: [email protected] Web: www.cparts.co.uk Contact: Naomi Watson Additional Categories: Large Format Printing CP arts design, print, build and distribute Point of Sale (POS) and Point of Purchase (POP) displays for clients in the UK and mainland Europe. Canon/efi MC25 Tel: 07875 286237 Email: [email protected] Website: www.efi.com Instagram: efiprint twitter @EFIPrint Linkedin: EFI Contact: Jason White Additional Categories: Cross/Multi eCommerce, Email Marketing Channel Marketing, Canon offers you a full range of digital print solutions, market insights and business development support to improve the productivity and profitability of your business. Working with Canon and our partners such as EFI, will enable you to deliver new ideas and applications to inspire your customers, such as DirectSmile Cross Media with integrated web tools POP & POS W&L Group MN20 Email: [email protected] Our production ideas help leading brands, national retailers and smaller independents engage consumers, deliver memorable instore experiences, stimulate the senses, create stand-out at fixture, merchandise effectively and sell more products. From product design and prototyping, print manufacturing, assembly and installation - we really are something of an Ideas Factory. 30 Marketing Week Live #MWL16 @MWL_2016 Exhibitor Profiles Promotional Merchandise Bespoke Christmas Jumpers MP22 & Corporate Gifts Tel: 07743 853 489 Any Logo Anywhere Corporate Gifts Email: [email protected] Contact – Bhavik Master Web: www.britisihchristmasjumpers.com Twitter: @britishxmas Additional Categories: PR, Brand Strategy, Design & Creative MG32 Tel: 08432 898 160 Email: [email protected] Web: www.anylogoanywhere.co.uk Contact: Matt Haselwood, Sales Director Additional Categories: Loyalty, Incentives & Rewards, Retail Theatre, Merchandising & Marketing Bespoke, made to order corporate gift and retail manufacturers. Operating our own factories with access to numerous leathers, canvas and pu materials ensuring each product is unique and fits the individual brief and budget. Specialising in products including tablet cases, conference folders, holdalls,laptop bags as well as small giveaways such as travel card wallets, luggage tags and business card holders. bpma – british promotional merchandise association MM34 Tel: 01223 598 488 Email: [email protected] Web: www.bpma.co.uk Contact: Serena Ford The bpma is the leading trade association of the promotional products industry. We will be focusing on promotional clothing and showing you how your organisation can really stand out with branded clothing for your team. Tell us how you currently use promotional clothing and you will receive your own personalised garment printed on our stand. bpma Student Design Competition MN30 Tel: 01223 598 488 Email: [email protected] Web: www.bpma.co.uk Contact: Serena Ford The bpma Student Design Competition is a showcase of exciting new promotional products that have not yet been made. They have been created by 1st and 2nd year university design students. Come and select your favourite for the Marketing Week Visitor’s Choice Award. Since 1987 we’ve been designing and producing knitwear for high street stores, influential boutiques, and consumer brands in the UK, USA, Europe and Japan. Festive knitwear can be used as a powerful marketing tool for brands who are seeking to engage their customers with memorable products. Chocart London MG40 Tel: 020 3397 6607 Email: [email protected] Web: www.chocart-london.com Twitter: @chocartlondon Contact: Rupeen Mavani, Managing Partner Additional Categories: Direct Marketing Chocart provides a creative opportunity to communicate your ‘brand message’ in an engaging way. Chocolates uniquely customised to your brand add a memorable experience to your marketing campaigns. Unlike other promotional chocolates, Chocart has its own unique style and presentation. Packaged with a choice of premium papers and print finishes, it’s in a class of its own… and yes, the luxurious chocolate inside tastes delicious too! CPI LTD ME35 Tel: +90 212 544 21 32 Email: [email protected] Web: www.cpipromo.net Contact: Fulya Demir Additional Categories: Content Marketing, Cross/Multi Channel Marketing, CRM CPI LTD. is the exporter / producer and importer of Creative Promotional Items and Bespoke Boxes. As market leaders in our industry we have a large network of suppliers in Europe & Turkey offering a very broad range of items. Whether you are looking to purchase from existing stock or for custom-made products, we can guarantee to find the right item for each of your projects. We can provide European products and stock purchase through our well-developed supplier and business partner network. Fluid Branding MD43 17 Windmill Avenue, Woolpit, Bury St Edmunds, IP30 9UP, UK Tel: 01359 244 007 Email: [email protected] Contact: Gemma Richards Fluid Branding, more than just merchandise. We deliver creative and innovative merchandise alongside exceptional customer service.* *Feefo Gold Trusted Merchant 2016 Marketing Week Live #MWL16 @MWL_2016 31 Exhibitor Profiles Giftfinder Marketing Incentives MH34 MB10 Tel: 020 8686 5544 Email: [email protected] Web: www.giftfinder.uk.com Twitter: @GiftfinderLtd Facebook: www.facebook.com/GiftFinderLtd/ LinkedIn: www.linkedin.com/company/giftfinderltd Additional Categories: Print, Packaging, Mailing & Fulfilment, Brand Strategy, Design and Creative D12, Baldonnell Business Park, Baldonnell, Dublin 22, Ireland Tel: +353 1 6271325 Email: [email protected] Web: www.marketingincentives.eu Contact: Alan Travers Giftfinder is the UK’s most innovative, culture driven corporate gift company. Based in London, Giftfinder services clients throughout the UK, Europe and to a wider global network. With over 103,000 products in our range and an In-House Product Design Team, we are sure to be able to help! IGO-POST MH32 Tel: 01543 448 501 Email: [email protected] IGO-POST believes that ‘The Experience of Giving!’ is the foundation for building and strengthening relationships. With 70 years’ experience, IGO-POST is a market leading supplier of imprinted promotional products and business gifts. IGO-POST has surprising business gifts and promotional items to suit any target group, any budget and any occasion. Innovation 1st MK20 Contact: Helen Booth Phone: 02083326642 Email: [email protected] Website: www.innovation1st.com Twitter @innovation1st Facebook: www.facebook.com/Innovation1st.Ltd Additional Categories: Brand Strategy, Design & Creative Innovation 1st help globally recognised brands tell their story through creative Merchandise & Promotions, Brand Licensing and E-commerce solutions. At the heart of these services are branded products; we believe that branded products as a marketing channel can seriously contend, and even outpace other, more exploited marketing disciplines. Limelight Publicity Specialist supplier of premia for FMCG brands all over Europe since 1986. Particular expertise in ceramics, plastics, cookware and home textiles. Call to see the type of products we supply on Stand MB10 Moleskine MK45 Tel: +39 02 00680500 Email: [email protected] Web: www.moleskine.com/custom_editions Contact: Custom Editions, B2B Account Additional Categories: B2B list Moleskine, the heir and successor to the legendary notebooks used by artists and thinkers over the past two centuries, is today an international brand identifying a family of notebooks, journals and writing instruments. A wide range of Moleskine objects can be customized for corporate customers and used as high-end gifting, loyalty and incentive programs, tools for internal and external communication, training and workshops, brand positioning and special events. Orb Group MJ24 Unit 6, Claremont Centre, 39 Durham Street, Glasgow, G41 1BS, UK Tel: 01414 277 272 Email: [email protected] Web: www.orbgroup.co.uk Twitter: @orbgroup Facebook: www.facebook.com/OrbGroup LinkedIn: www.linkedin.com/company/orb-group Contact: Pauline Coyle We provide branded promotional merchandise, visual merchandise and point of sale to clients around the world both bespoke and off the shelf. With offices in Glasgow, Manchester, Paris, Sydney, Mumbai and Hong Kong our offering is truly global and the complete package. MK36 Prodir Tel: 020 8447 4690 Email: [email protected] Web: www.limelightpublicity.co.uk Facebook: www.facebook.com/Limelight-Publicity-52801 Contact: Harvey Lock, Marketing Coordinator Additional Categories: Brand Strategy, Design & Creative, Direct Marketing, Promotional Merchandise MC15 Limelight is a leading designer and provider of innovative branded promotional products, servicing major global brands through a worldwide distribution network. From design concept to final delivery, we blend technology and superb creative capability. This unique synthesis underpins outstanding promotional campaigns which achieve clear marketing objectives for our clients. 32 Marketing Week Live #MWL16 @MWL_2016 Tel: 01354 776 499 Email: [email protected] Web: www.prodir.com Contact: Karen Hughes, Customer Service Manager Prodir promotional pens are Swiss-made, latest-generation environmentally-friendly products. Award-winning design, premium quality and technological innovation combine to create a pen that will last over time and be a pleasure to use every day. Please come visit us at Stand MC15 Exhibitor Profiles Roantree Wing Lee Creative MM25 MH30 Tel: 08442 250 460 Email: [email protected] Tel: 01438 750 333 Email: [email protected] Web: www.winglee.co.uk Contact: Nigel Boulton, Additional Categories: Promotional merchandise For all your branded merchandise needs think Roantree. One of the top 20 suppliers in the industry, having received the highly acclaimed Charter Membership from the BPMA. Our unique service level agreement and price promise guarantee give you peace of mind that your order is dealt with in a professional manner. Talking Print MF25 Wing Lee Creative Ltd is a full service marketing & creative marketing agency and a worldwide product sourcing company. Creative, innovation and fun concepts that make our clients internal and external marketing campaigns more effective are our forte. We have developed a great following in India Pharma and we thank them for their continued trust and support in the services we provide. Email: [email protected] Talking Print makes print talk, sing and move! We offer a unique bespoke service where we combine custom made sound, light and video modules with almost any kind of printed material. We enable marketeers, creatives and printers to develop new and exciting ways to market their products using print. Touch of Ginger ML16 7 The Sidings, Station Road, Shepreth, SG8 6PZ, UK Tel: 08707 019 596 Email: [email protected] Web: www.touchofginger.com Contact: Adam Cash Publisher Econsultancy ME40 79 Wells Street, London, W1T 3QN, UK Contact: Paul Simmons Tel: 020 7970 4845 Email: [email protected] Web: www.econsultancy.com Twitter: @econsultancy Facebook: www.facebook.com/Econsultancy LinkedIn: www.linkedin.com/company/econsultancy Additional categories: Education, Training and Development, Communities and Membership A quality gift is never an accident. The gift you give is one you want to be remembered by. As designers, it is our challenge to ensure the gift embodies the values that you and your brand stand for. In this way, quality always represents the wise choice of many alternatives. Simple is good. Econsultancy informs, advises and enables marketers to do their jobs better. We distil and demystify information, support marketers with their digital capabilities and help leaders make better decisions. From training to research, events to strategic advice, Econsultancy provides practical and inspirational resources that mean you can be better at digital. Whisk Hampers & Gourmet Gifts Marketing Week MK16 Centaur Media Plc, 79 Wells Street, London, W1T3QN Tel: 020 7292 3711 Email: [email protected] Web: www.marketingweek.com Contact: Sam Halkyard Additional Categories: Education, Training & Development; Media Owner Unit B2 Send Business Centre, Tannery Lane, Send, Surrey, GU23 7EF, UK Tel: 01483 211 926 Email: [email protected] Web: www.whiskhampers.co.uk Twitter: @whiskhampers Facebook: whiskhampers Contact: Paul Medhurst Additional Categories: Direct Marketing, Print, Packaging, Mailing and Fulfilment Need fresh Ideas to enhance your marketing campaigns, reward clients or motivate staff? Whisk Hampers create personalised and bespoke gourmet gifts, artisan food hampers, team-friendly sharing boxes, stylish goody bags and unique, creative promotional merchandise. Find out more at whiskhampers.co.uk or call us on 01483 211926. MJ28 Marketing Week are teaming up with PPA Columnist of The Year Professor Mark Ritson to offer the Mini MBA in Marketing – a brand new unique opportunity for ambitious professionals to learn the essentials of marketing and leadership. Discover exactly what it’s about and how it can help you plan and execute effective business strategy. Plus meet the Marketing Week editorial team who will be on site throughout the entire show. Marketing Week Live #MWL16 @MWL_2016 33 Exhibitor Profiles Research CEB MWL Leaders’ Network Lounge & Drinks Sponsor Tel: 02076 326 630 Email: [email protected] Web: www.cebglobal.com Twitter: @CEB_News @CEB_Marketing Contact: Jon Riley Additional Categories: Brand Strategy, Design & Creative, Content Marketing & Personalisation, Education, Training & Development CEB is a best practice insight and technology company. We have a unique view into what matters—and what works—when driving corporate performance. With more than 30 years of experience working with top companies to share, analyze, and apply proven practices, we deliver innovative solutions that help you unlock your full potential. Social Chain MWL Show App Sponsor Tel: 07584 688 123 Email: [email protected] Web: www.socialchain.com Contact: Lucy Clarke Twitter: @thesocialchain Additional Categories: Marketing, Social Media Marketing & Monitoring, Media Owner From its 2014 inception, Social Chain has done things a little differently. With and average age of just 22, and its ownership of hundreds of social media pages and communities; this is no traditional agency. The highly creative young team has grown the business to offer what no others can; the ability to make over 200 million millennials see a certain message at once. From bespoke events, through to creating trends, Social Chain has become the conduit for brands to maximise engagement with their audiences. Web Behaviour Specialists Retail Theatre, Merchandising & Marketing Speciality Promotions MG46 Tel: 08451 214 344 Email: [email protected] Web: www.specialitypromotions.com Contact: Peter Lowndes-Burt, Marketing and Sales Additional Categories: Live Marketing, POP & POS, Promotional Merchandise Speciality Promotions are promotional risk management experts who provide a fixed fee service to cover all your promotion’s needs. Working closely with our clients, we provide both off the shelf and bespoke competition packages to fit any budget. Our services cover insurance, logistics, artwork production and more. Search, SEO, PPC & Performance Marketing Pi Datametrics MM30 Tel: 020 3371 3930 Email: [email protected] Web: www.pi-datametrics.com Twitter: @PiDatametrics Additional Categories: Big Data Platforms, Content Marketing More data, more depth, more analysis from anywhere in the world. A content optimisation and performance platform like no other, Pi enables corporations and stakeholders from multiple departments to significantly increase traffic, make PPC cost savings and drive sales globally. 34 Marketing Week Live #MWL16 @MWL_2016 MF34 Tel: 020 3766 0852 Email: [email protected] Web: www.web-behaviour.com Additional Categories: Content Marketing & Personalisation, Search, SEO, PPC & Performance, Social Media Marketing & Monitoring WBS is a London-based digital marketing agency, providing services including PPC, SEO, Social Media advertising and Web Analytics. Our multilingual team helps brands around the world run their SEM campaigns efficiently and consistently by managing the whole process from strategy and implementation to tracking and reporting. We are a certified Google and Yandex partner and become part of your team to help you optimise every step of the customer journey and achieve your business objectives, whether driving conversions or brand awareness. Social Media Marketing & Monitoring Sysomos MD45 Email: [email protected] Web: www.sysomos.com Twitter: @Sysomos Contact: Lance Concannon, Marketing Director Additional Categories: Brand Strategy, Design & Creative, Reporting Software, Social Media Marketing & Monitoring Sysomos is a world leader in social intelligence, offering a suite of powerful products that help companies measure and articulate social media success, harness the power of community and influencers, and find the conversations and topics that matter most to their business. With nearly 2,000 customers and 10 offices worldwide, Sysomos gives businesses the power to turn actionable insights into bankable intelligence, and equip today’s social customer with the information, products, and services they need, in real time. Exhibitor Profiles Telemarketing, Lead Generation MarketMakers MG36 1000 Lakeside, North Harbour, Portsmouth, PO6 3EN, UK Tel: 08454 680 880 Email: [email protected] Web: www.marketmakers.co.uk Twitter: @marketmakersuk Facebook: www.facebook.com/MarketMakers LinkedIn: www.linkedin.com/company/market-makers Contact: Gemma Storkey – Marketing Manager MarketMakers are an award-winning B2B telemarketing agency. Specialists in building industry-leading, bespoke campaigns for the appointment, sales and lead generation requirements of our clients. With a fully results-orientated approach, MarketMakers work with blue chip & SME companies, providing the highest quality, most targeted business opportunities on the market. Video Content, Production & Imagery 360 Imagery MP20 Tel: 08458 726 442 Email: [email protected] Web: www.360imagery.co.uk Facebook: www.facebook.com/ukvirtualtours Twitter: @ukvirtualtours Contact: Stuart Thorp, Managing Director Additional Categories: 3D & Augmented Reality, Web Design & Development 360 Imagery is one of the UK’s leading, trusted virtual tour, VR & AR providers, creating bespoke, high-definition virtual tours since 2006, trusted by some of the most well-known companies and brands in the country. Visit us on stand MP20 to try it out for yourself and to discuss Exhibition-only offers! Depositphotos Inc. MJ20 Tel: 01954 990 0075 Email: [email protected] Web: depositphotos.com Facebook: www.facebook.com/Depositphotos/ Depositphotos is your one-stop royalty-free solution bringing the right creative content for you selected from 40+ millions of highquality photographs, vector images, videos and editorial files. We serve customers from over 192 countries, giving them support in 20 languages. Dynomite Productions MG30 Tel: 01159 652 638 Email: [email protected] Full service video production agency, which produces original work that is at the forefront of digital video. We will work with you to deliver your vision from concept to a product that supports your business goals. GNU Films MM40 The Portfolio Innovation Centre, St Georges Ave, Northampton, NN2 6FB, UK Tel: 01604 779 079 Email: [email protected] Web: www.gnufilms.co.uk Contact: Valerie Brown Gnu Films is an end-to-end Video Production, Animation and Apps Company. Our client base ranges from SMEs, Public Sector and Corporate to Blue Chip organisations, to include IBM, JR Reynolds, AO, AstraZeneca, Northamptonshire County Council and The Northamptonshire Enterprise Partnership. We produce and deliver innovative and stimulating digital content for your marketing campaigns, to engage and inspire your audience. Silverstream MWL TV Studio New Media House, Plymouth, PL3 4HU, UK Contact: Simon Walton Tel: 020 7183 6444 Email: [email protected] Web: www.silverstream.tv Twitter: @silverstreamtv Additional Categories: 3D & Augmented Reality, Live & Experiential Marketing We help you get your message across using video. We specialise in video for events – live and quick turnaround, to our LED screens, streamed live or via Video at the Speed of Twitter. Our experienced editorial team is supported by pioneering technicians. We can now turn your idea into 360 AR video. The Headshot Guy ME70 Tel: 0800 0234565 Email: [email protected] Web: www.theheadshotguy.co.uk Social Media: Twitter: @theheadshotguy Facebook: https://www.facebook.com/johncassidyheadshots/ Contact: Ian Bradley Additional Categories: Marketing, Web design & development and Social Media Marketing & Monitoring The Headshot Guy is the UK’s leading brand in taking professional headshots at events and for business professionals/company teams. We operate on a corporate level and across the UK. Our Headshot process is designed to create a visual marketing tool that will help you stand out from the crowd, attracting new opportunities. Marketing Week Live #MWL16 @MWL_2016 35 Exhibitor Profiles Userfarm Centre Stage Session Sponsor Tel: +44 (0) 20 3432 6373 Email: [email protected] Web: www.userfarm.com Userfarm is the leading global video crowd. Our 120,000 filmmakers produce quality, creative brand videos for social, viral, native, even TV – at the scale needed to satisfy the video-hungry modern consumer. Crowdsourced video is authentic and engaging, building emotional connections for your brand – at a fraction of normal video cost. Web Design & Development Graphic Evidence ME25 Crown House, 151 High Road, Loughton, Essex, IG10 4LF, UK Tel: 020 8508 7870 Email: [email protected] Web: www.graphicevidence.co.uk Facebook: www.facebook.com/graphicevidence Instagram: www.instagram.com/graphicevidence Contact: Adam Arnold, Managing Director Additional Categories: Brand Strategy, Design & Creative We are Graphic Evidence, a graphic design and branding agency specialising in creative branding and web design for the food and drink, events and pet sectors. Since 2003 we have helped companies find their personality and achieve success through intelligent, innovative branding and design. 36 Marketing Week Live #MWL16 @MWL_2016 Exhibitor Profiles That moment when you think you’ve heard inspirational speakers before and then Advert J `ÀÚ>`wi`Ì>iÃÌ iÃÌ>}i #FOM15 Last year we took you to the moon and back... This time we’ll take you even further Buy a Pass 5-6 October 2016 London ('9ধ=!£3(1!80'ধ2+W$31 Marketing Week Live #MWL16 @MWL_2016 37 MWL Speakers Isabel Massey Head of Media and Futures, Diageo Europe Claire Round Former Director of Marketing and Brand, English National Opera Matt Stockbridge Growth Analytics Manager, Mondelez International Claire Hazle Head of Digital, Marie Curie Nikki Lambert Senior Director of Marketing – International, Spotify Chris Bates Head of Customer Marketing, John Lewis Anastasia Roumelioti Head of Marketing, Hawes and Curtis Davina Rapaport Pulse and Social Media Manager, Maersk Line Steve Wright Former Chief Privacy Officer, Unilever Mazelle Siton Director of Audience Insight, Telegraph Media Group Orlando Machado Chief Data Scientist, MoneySuperMarket Andrew Stockwell Client Director, RedEye James Richards Head of Digital Services, Telefonica Levi Young Co-Founder, Enclothed Dana Zingher Co-Founder, Enclothed Lisa Ravenscroft Head of Brand Strategy, William Hill 38 Marketing Week Live #MWL16 @MWL_2016 MWL Speakers Blake Cahill Global Head of Digital, Philips Elizabeth Kessick Head of Insight, JustGiving Nick Bonney Head of Insight, Camelot Stephen O’Kelly Marketing Director for Guinness, Diageo Jo Moore Worldwide Brand Marketing Director, Lenovo Mark Ritson Marketing Professor and Columnist, Marketing Week Mark Sallows CEO & Co Founder, Turtl Richard Hemming Group Head of Marketing, Ebiquity Rob Pellow Head of Digital Design, Adestra Rick Lamb Head of Operations, Latitude Matt Hopkins Founder and Managing Director, Vertical Leap Paul Mitchell Managing Director, trnd ltd. Rebekah Mackay Miller Managing Director, trnd ltd. Tracy Monson Vice President of Client Operations, Swift Prepaid Solutions Lily Ramirez Vice President of Business Development, Swift Prepaid Solutions Dan White Regional Sales Director, Bureau Van Dijk Marketing Week Live #MWL16 @MWL_2016 39 MWL Speakers Nicholas Worth CMO, Selligent Skip Fedura Client Services Director, dotMailer Tiago Oliveira Country Manager - UK & ROW, E-Goi David Chalmers Director of Marketing, Cvent Chris Hall CEO, Bynder Ricky Hale Brand Manager EMEA, Avis Budget Group Gareth Case Director: Marketing UKIN, CSC Ben Hayward UK Director of Sales & Business Development, Nano Interactive Iain Lovatt Chairman, Blue Group Jon Earnshaw CTO and Co-Founder, PiDatametrics Per Caroe Global Marketing Evangelist, IBM Marketing Cloud Alan Fitzgerald Head Market Specialist EMEA, AdRoll Rob Jones Commercial Director, Qbase Lance Concannon Marketing Director, Sysomos Spencer Waldron Regional Sales Director, Prezi Inc Jack Wallington Director of Community & Content, The Student Group 40 Marketing Week Live #MWL16 @MWL_2016 MWL Speakers Tash Walker Founder and Chief Strategy Officer, The Mix Barnaby Wynter Professional Speaker, Limelight Publicity Damien Bennett Head of Strategy, NMP Nitin Rabadia, Audience Marketing Suite Director EMEA & APAC, Marin Software Steve Woolley Head of External Affairs, CIM Gordon Glenister Director General, The bpma Danny Bluestone CEO, Cyber-Duck Amy Nicholson Managing Editor, Sticky Content Katy Minson Head of Customer Experience, Carphone Warehouse Head of Customer Experience Ed Woodcock Co-Founder & Director of Narrative, Aesop Johanna Jones UK Director, BzzAgent, from dunnhumby Simon Baker Head of Branded Content, ITN Productions Kevin Gibbons Managing Director, BlueGlass Mike Sewell MD, CPL Del Samat Global Editorial Content & PR Manager, ghd Steve Bartlett, CEO, Social Chain Marketing Week Live #MWL16 @MWL_2016 41 MWL Speakers Mark Cochrane, Strategy Director, MediaCom Tom Bailey, RVP - UK, NE & MEA , Marin Software 42 Marketing Week Live #MWL16 @MWL_2016 Exhibitor Profiles PCD is one the UKs leading manufacturers of plastic cards with a proven track record of working with some of the biggest retailers, industry processors and agencies. 25 GOLD CARD www.gousto.co.uk So why are we the preferred Plastic Card Printers of choice for these large retailers, luxury brands and high street chains? • Lowest Prices in the UK... We wont be beaten on Price and that’s a Promise! • Fastest Turnaround in the UK... We can print and despatch cards for you in as little as 24hrs! • No Job to big or small... From a single card to 100 million we print them all with ease. • One Stop Shopping... We offer a total production solution from design and printing through to personalisation, match mounting and mailing. • Fantastically wide range If you can imagine it, and it has any connection at all to plastic cards, we can do it. of services available... Advert • Bespoke Solutions available... Just tell us what you want to achieve and we will get it done for you. • Convenience and Flexibility... As we offer such a full range of services you can purchase all your needs in one place. Unrivalled Service · Outstanding Quality Vast Experience in all markets · Fastidious Quality Control call us on: 0203 281 6006 email: [email protected] www.plastic-cards-direct.com Week Live #MWL16 Come and speak to usMarketing at Stand MM52 @MWL_2016 43 MWL Conference Day 1 10.00 – 10.45 Personalising your approach: Using data to deliver custom communications • Why are we still relying on one size fits all e-blasts to talk to our customers, when this often leads to customers and prospects tuning us our or even unsubscribing? • An exploration of the best practice methods for personalising your communications • The role of collecting implicit profile information, explicit data, individual behaviour and even outside data in delivering highly relevant messages Per Caroe, Global Marketing Evangalist, IBM Marketing Cloud 11.00 – 11.45 Digital trends and their business applications Marketing has already been disrupted by digital technologies - but these changes have only just begun. This session explores some of the biggest digital trends from the internet of things, wearable technology, big data, 3D printing, virtual reality, augmented reality and artificial intelligence. Gain a better understanding of some of the world’s most famous technologies impacting marketing and consumer expectations from virtual reality to newer innovations such as neuroheadsets. Martin Talks, Founder, x10 Army (Econsultancy Trainer) 12.00 – 12.45 How Carphone Warehouse is building trust through customer experience • Invaluable insights into the CX strategy at Carphone Warehouse • What does CX mean for them? • Improving brand integrity through CX • The role that trust plays in improving CX • What does the future hold for the future of CX? Katy Minson, Head of Customer Experience, Carphone Warehouse 13.00 – 13.45 Personalisation - enhancing the customer experience This session, based on Econsultancy’s one-day personalisation training, will familiarize you with the many different ways you can personalize your marketing. You’ll discover how data, combined with technology can be used to provide brilliant customer experiences, which not only help to deliver more revenue but also increase customer lifetime value. Kath Pay, CEO & Founder, Holisitc Email Marketing (Econsultancy trainer) 14.00 – 14.45 Cross Channel Marketing in a Fragmented Digital World- how to reach, influence and convert in-the-moment customers • Biggest trends from 2016 Marin Mobile Global Report • How to leverage the universe of data to reach the right customers across channels and improve overall ROI? (Intent/Value Index) • Discover numerous tactics to take advantage of the signals that customers give and improve budgeting, bidding, and targeting decisions across channels • Hear first-hand how MoneySuperMarket, Virgin Atlantic, Net-A-Porter and Wargaming leverage insights on search, social and display Tom Bailey, RVP - UK, NE & MEA, Marin Software 15.00 – 15.45 Programmatic This session will help to demystify programmatic advertising, and give you guidance around building your roadmap to programmatic excellence. Based on Econsultancy’s one-day interactive workshop, you’ll get a glimpse of some of the ways you can make programmatic advertising part of your marketing strategy. Ruben Schreurs, Founder & Programmatic Expert, Ind-e.co (Econsultancy trainer) 16.00 – 16.45 Advocacy at Scale: Engaging consumer generated content in the places that matter • While brand advocacy has always been important, it’s scale and reach has skyrocketed like never before • Through technology and social networking, a “creative department of real people” can now communicate in a way that reaches thousands and even, at aggregate, millions of people • With the right targeting, inspiration and direction, consumers can become powerful storytellers and a great channel for brands • Advocacy media can be measured and has a proven track record of delivering great results • This will be demonstrated through a case study from Sky presented by Mark Cochrane, Strategy Director, Mediacom Johanna Jones, UK Director, BzzAgent, from dunnhumby Mark Cochrane, Strategy Director, MediaCom 44 Marketing Week Live #MWL16 @MWL_2016 MWL Conference Day 2 10.00 – 10.45 Customer experience – improve conversion, loyalty and advocacy Boost your business with an improved customer experience. We'll present lots of amazing A/B tests and explain their results using customer experience principles. Topics that we'll cover include: ecommerce, lead generation, mobile, personalisation and online copywriting. This session draws on topics covered in several courses delivered by Econsultancy, including our three-day Mastering Customer Experience deep-dive. Tim Fidgeon, Author, Trainer and Independent Consultant, (Econsultancy Trainer) 11.00 – 11.45 Brand storytelling – the power of narrative in marketing • How marketing has a lot to learn from make-believe • How stories create value • How narrative structures cut through noise • How story-like executions stick in the memory • So give your brand the structure of a narrative for long term success Ed Woodcock, Co-Founder & Director of Narrative, Aesop 12.00 – 12.45 Social Media & Online PR A taster of the UK’s most popular introduction to online PR and social media marketing. You'll learn more about effectively planning and implementing your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand engagement. Michelle Goodall, Independent Social Media, Digital Transformation and Communications Consultant – MCIPR, (Econsultancy Trainer) 13.00 – 13.45 Panel: Key trends in image based content, editorial content and video content • What factors do brands need to consider when developing editorial content that cuts through the noise and creates impact? • How and why is visual content becoming so important for brands seeking to engage their audiences? • What kinds of innovation are we seeing in the content marketing space? • Is there an optimal format for video content? • Which brands do you think are doing visual and video content well? • How do brands measure the effectiveness of their content marketing across different channels and formats? What are the key metrics that brands should look at? Simon Baker, Head of Branded Content, ITN Productions Kevin Gibbons, Managing Director, BlueGlass Mike Sewell, Managing Director, CPL Del Samat, Global Editorial Content & PR Manager, ghd 14.00 – 14.45 Data Driven Marketing Every ‘pip’ and ‘squeak’ of the human race is now fuel for data-driven marketers. Online, mobile, in-store, social; every interaction has the potential to provide meaningful, useable marketing insight. The pace of change is daunting, both technically and legally and to succeed in delivering the results you want from your data-driven marketing strategies, you have to be an expert program manager, multi-national legal guru and technical ‘know-it-all’! This session, based on Econsultancy’s one-day [Big]Data Driven Marketing course, touches on ways to help make you the marketer that makes this happen. Duncan Smith, Principal Trainer on Information Law and Privacy, iCompli, (Econsultancy Trainer) 15:00 – 15:45 Get ready for GDPR by building trust with customers • Exploring and sharing insights on customers attitudes to privacy • Discussing how the new regulations will impact the need for greater transparency, clarity and honesty from brands Chris Combemale, Group CEO, The DMA Marketing Week Live #MWL16 @MWL_2016 45 Brand Engagement & Innovation Theatre Day 1 10.30 – 10.50 Online, social and offline data integration • Data capture to enable omni-channel marketing • Anticipating customer needs through more complete data • Online behavioural data, the great untapped resource • 5 ways this will transform your business Rob Jones, Commercial Director, Qbase 11.00 – 11.20 The secrets of presenting well to senior management • Revamping your presentations: The importance of content, style and delivery • The DNA of a Senior Exec as an audience • Setting the groundwork for success • How to build your pitch Spencer Waldron, Regional Manager, Prezi Inc 11.30 – 11.50 Getting to know the youth market in 2016 • Youth audience insights from the largest youth site in the UK - with over 70% 14 – 24 yr olds visiting the site every year • A summary of top insights from 10 different research studies conducted by The Student Room over the last twelve months, surveying and interviewing over 30,000 young people • Exploring diverse topics including finance and income, tech, fashion, jobs, sex, society, politics, education and more • Attendees will leave armed with data and insight covering a wide variety of topics, ready to run better, more informed campaigns to reach young people in 2016 Jack Wallington, Director of Community & Content, The Student Group 46 Marketing Week Live #MWL16 @MWL_2016 Brand Engagement & Innovation Theatre Day 1 12.30 – 12.50 Human behaviour in a digital age • Once we had to listen and watch the horizon for predators and prey. Zip forward 200,000 years and the horizon now exists in our pocket • But instead of lions, it’s YouTube comments. Heralded as giving a voice to the voiceless, it’s a sad irony that social media has spawned a digitally savvy yet digitally fearful generation • It’s fight or flight, with the predator right in your pocket • The question is how to make brands work in this predatory world, how do you get people to notice you in a world where 89% of marketing goes un-noticed Tash Walker, Founder and Chief Strategy Officer, The Mix 13.00 – 13.20 How to get your prospects to put you first, 4 secrets of achieving success with promotional products • Why merchandising has become key to marketing today • Insights into the 4 key areas of merchandising o Giveaways (no more stress balls please!) – Insights from two case studies o Mail outs: Exploring the learnings from two case studies o Gifts: How to make your brand present o Drop offs: The phosphonics test kit Barnaby Wynter, Professional Speaker, Limelight Publicity 13.30 – 13.50 Consumer behaviour – the changes you need to know about, and how to respond • Looking at the latest trends in consumer behaviour • Assessing what these trends mean to advertisers • Suggesting the best ways to respond Damien Bennett, Head of Strategy, NMPi 15.00 – 15.20 Brand promise - delivery or failure? • CIM/Brandworkz research will show you: • Challenges and opportunities for organisations • Where the pain points are • How to deliver your desired brand experience Steve Woolley, Head of External Affairs, CIM 15.30 – 15.50 Your BRAND in their HAND – 10 great ideas to rev up your next marketing campaign • The power of promotional branded merchandise in engaging with your clients • Make a lasting impression: We keep a relevant and useful branded gift for on average 2.5 years • We drink 1500 cups of tea and coffee on average per year – the branded mug is a powerful advertising tool • On average it rains 147 days a year – shouldn’t you be protecting your clients by giving them a branded umbrella Gordon Glenister, Director General, The bpma 16:00 – 16:20 Social Media Commandments (Base principles of millennial marketing for marketeers) • Make Me Feel (polarisation) • Talk to your Audience • Understanding the Platforms Steve Bartlett, CEO, Social Chain Marketing Week Live #MWL16 @MWL_2016 47 Brand Engagement & Innovation Theatre Day 2 10:30 – 10:50 Future-proof your marketing with branded communities • Defining the term ‘Branded community’ • How to activate your community and integrate consumers into your marketing strategy • Powering your community to deliver against strategic objectives and develop long term advocacy • Making it plannable and measurable • Identify and implement the right technology to power your branded community Paul Mitchell, Managing Director, trnd Rebekah Mackay Miller, Managing Director, trnd 11.00 – 11.20 Why grey is shiny • Marketers are obsessed with new shiny things, which is why young people are always on their lips when it comes to innovation • But the over 65s have the most disposable income of any generation • And they can use the internet. For real. • Myths vs facts about Baby Boomers: Technology, brands, and big issues Tash Walker, Founder and Chief Strategy Officer, The Mix 12.00 – 12.20 Your 1st party data at the heart of your successful cross channel marketing campaigns: Create and convert your most valuable audience segments • Biggest trends from 2016 Marin Mobile Global Report (released on the 6th of April 2015) • How to leverage the universe of data to reach the right customers across channels and improve overall ROI? (Intent/Value Index) • Numerous tactics to take advantage of the signals that customers give and improve budgeting, bidding, and targeting decisions across channels Nitin Rabadia, Audience Marketing Suite Director EMEA & APAC, Marin 48 Marketing Week Live #MWL16 @MWL_2016 Brand Engagement & Innovation Theatre Day 2 13.00 – 13.20 How To Integrate Influencer Marketing into your Marketing Mix – Industry Tools, Best Practice and Measuring Success • What are the best influencer engagement models? • How to successfully manage multiple influencer groups. • How you can use influencers to optimise your content marketing strategy. • What are the best measurements of success? • 5 Tips on operationalising your influencer marketing campaigns. Tim Williams, CEO, Onalytica 14.00 – 14.20 Branding as infrastructure • Creating a brand identity that authentically underpins services, products and marketing, critical to generating sales and customer loyalty • An exploration of the core tenants of a holistic brand strategy to drive innovation and satisfaction: Identity design, narrative creation, scalable infrastructure and cohesive visual language • Creating a more sustainable future by putting infrastructure and brand essence at the core of your organisation • Spending fewer resources on advertising while improving customer satisfaction Danny Bluestone, CEO, Cyber-Duck 14.30 – 14.50 Content marketing – 7 steps to heaven • Kick off your content marketing strategy – producing content with no strategy? You’re not alone – our research finds that while 80% of people are using content marketing, the majority are delivering it without a clear, agreed strategy in place • Fix your problems – we’ll work through some of the most common issues people face with their content, from inefficient production to speaking to the wrong audience • Be a better editor – one of the toughest parts of content marketing is trying to transform a corporate environment into a publishing one. Learn from our expertise about the habits of professional editors and put them into practice with your in-house teams • Learn fast – we’ll explore how to create content personas, get bulletproof schedules and streamline your approval process. We’ll also look at how to establish your core strategy and content niche – all of this in just 30 minutes • Top takeaways to get you going – we’ll send you a pack of templates after the event to help you get everything started Amy Nicholson, Managing Editor, Sticky Content 15:30 - 15:50 Your BRAND in their HAND – 10 great ideas to rev up your next marketing campaign • The power of promotional branded merchandise in engaging with your clients • Make a lasting impression: We keep a relevant and useful branded gift for on average 2.5 years • We drink 1500 cups of tea and coffee on average per year – the branded mug is a powerful advertising tool • On average it rains 147 days a year – shouldn’t you be protecting your clients by giving them a branded umbrella Gordon Glenister, Director General, The bpma Marketing Week Live #MWL16 @MWL_2016 49 Marketing Tech Theatre Day 1 10.30 – 10.50 Using the best analytics currently available to improve marketing ROI • Overview of the current data analytics landscape • Large enterprise case studies • What analytics does Ebiquity's marketing team use? Mark Sallows, CEO & Founder, Turtl Richard Hemming, Group Head of Marketing, Ebiquity 11.00 – 11.20 Reinventing email as a user experience - refresh your approach to email design and reap the rewards • Great UX design is all about the user, and email is no exception. Your email might be the most beautiful creation ever beheld, but if your customer isn’t interested in engaging with it, you haven’t done your job • Rob shares his unique approach to email design covering content, usability and template design • See some of the latest innovations in interactive mobile design with real-life examples and case studies • Forget what you thought you knew and open the door to better performing emails Rob Pellow, Head of Digital Design, Adestra 11.30 – 11.50 Enhancing customer experience through data and technology • What challenges are facing marketing when trying to use data and technology to enhance customer experience, and how can we get around those challenges? • Sourcing data for marketing communications that meets regulation good practice guidelines • Finding consumers who want to hear from brands in specific industry sectors • Buying digital media with greater transparency Rick Lamb, Head of Operations, Latitude 12.00 – 12.20 How algorithms are transforming marketing and reducing wasted spend •The huge data challenges facing marketing managers • The analysis vs. action imbalance • How algorithms are alleviating marketers from labour-intensive tasks • Turning data into insights Matt Hopkins, Founder and Managing Director, Vertical Leap 12.30 – 12.50 Getting more bang for your buck in the programmatic era • New research results - how UK marketers are spending, using and maximising programmatic advertising • What programmatic means for your business • Why 61% of UK marketers believe programmatic gives greater ROI than traditional media Marius Smyth, Managing Director EMEA, AdRoll 50 Marketing Week Live #MWL16 @MWL_2016 Marketing Tech Theatre Day 1 13.00 – 13.20 Future-proof your marketing with branded communities • Defining the term ‘Branded community’ • How to activate your community and integrate consumers into your marketing strategy • Powering your community to deliver against strategic objectives and develop long term advocacy • Making it plannable and measurable • Identify and implement the right technology to power your branded community Paul Mitchell, Managing Director, trnd ltd Rebekah Mackay Miller, Managing Director, trnd ltd 13.30 – 13.50 Instant, global payments in a digital age • Understanding and leveraging digital payments is key in creating relevant, effective global marketing schemes in a digital age • Case studies will show that using digital payments in place of other, outdated forms of payment or incentive methods drives audience behaviour and significantly changes results • Case studies will show that successful schemes carefully consider when and how to use the power of real-time, eliminating as much delay as possible between the action of your audience member and access to funds • It’s important to set proper expectations for global programs of any sort because running a flawless, one-size-fits-all program for a global audience is unrealistic. The benefits, however, of global digital payments far outweigh the challenges Tracy Monson, Vice President of Client Operations, Swift Prepaid Solutions Lily Ramirez, Vice President of Business Development, Swift Prepaid Solutions 14.00 – 14.20 Keeping data fresh: A major challenge for all B2B sales and marketing teams • Is it unrealistic to rely on sales and marketing teams to populate your CRM with accurate data? • In-house or outsource: What’s best for collecting and maintaining richer data to help targeting and sales development? • Empowering your sales and marketing to new levels of efficiency Dan White, Regional Sales Director, Bureau van Dijk 14.30 – 14.50 At Journey’s End? • Explore how hyper-connectivity is changing consumer behaviour • Examine what these changes mean for relationship marketers • Understand the new rules of customer engagement • Learn how leading 1-to-1 marketers are putting consumers first Nicholas Worth, CMO, Selligent 15.00 – 15.20 Go to where the data is - social media and email • Define the difficulties in tying together a social user and an email subscriber as being one and the same individual • Discuss using social data to build segments not just using the rich demographics but also based on social behaviours • Show how to provide a consistent user journey • Talk about best practice, rules, consent, etc. Skip Fedura, Client Services Director, dotMailer 15.30 – 15.50 Your email marketing will die alone - unless it goes multichannel • Newsletters still have a fair bit of marketing life left, but how can we revamp our email campaigns • Maximising email efficiency as part of a multichannel marketing campaign • All about automation: Utilising push messaging, automated texts, and social campaigns • Engaging your customers and boosting your sales Tiago Oliveira, Country Manager - UK & ROW, E-Goi 16.00 – 16.20 Become a data-driven event marketer • According to Forrester Research and B2B Magazine, 30% of the average B2B marketing budget is spent on tradeshows, events, and webinars, and the #1 reason for hosting these events is to generate leads • So how do 1 in 3 marketers have no idea what their event ROI is? • Do you know what you’re getting out of your events? Or could you be the one in the dark? David Chalmers, Director of Marketing, Cvent Marketing Week Live #MWL16 @MWL_2016 51 Marketing Tech Theatre Day 2 10.30 – 10.50 The secret to scaling global brands • Global branding means global challenges – how can we get around those challenges? • How do you adapt to the demands of local markets without jeopardizing your global brand image? • Staying in control of brand-related content as streamlining of the creation, management and distribution of assets becomes ever more important • Staying relevant while keeping with the ever-growing demand for content: The role of branding automation software Chris Hall, CEO, Bynder Ricky Hale, Brand Manager, Avis 11.00 – 11.20 Transforming the perception and performance of B2B marketing • Reshaping the marketing function • Influencing other business functions • Bringing sales and marketing together Mark Sallows, CEO & Founder, Turtl Gareth Case, Director: Marketing UKIN, CSC 11.30 – 11.50 Perfecting onsite search for merchants & publishers • c30% of search happens away from the major search engines, yet optimising onsite search engines is often not prioritised • Hear research from onsite search specialists to help boost your conversion • Learn how to make the most commercially from your onsite search engines Ben Hayward, UK Director of Sales & Business Development, Nano Interactive 12.00 – 12.20 Closed loop marketing: What every marketer wants • Find out about a ‘closed-loop’ marketing methodology that combines data blending, single customer view, customer insight and marketing automation • A methodology implemented by hundreds of organisations across the globe • Key advice to implement your own strategy Iain Lovatt, Chairman, Blue Group 52 Marketing Week Live #MWL16 @MWL_2016 Marketing Tech Theatre Day 2 12.30 – 12.50 Data and a blank sheet of paper – that’s all you need to fix any SEO problem and generate more revenue • Duplicate content, in all its forms and varieties, is one of the biggest issues in SEO at the moment. Internally, duplicate content can cause no end of problems in terms of search engine positioning • Jon has defined four types of duplicate content which regularly affect site performance: Internal Conflict, Subdomain Conflict, International Conflict and Semantic Flux • Jon will focus on how we get to the bottom of SEO problems and fix things. Sometimes this involves starting with a blank sheet of paper and invariably it involves data • He will focus on some specific challenges from the past few months revealing how to find and fix SEO issues we face on a daily basis Jon Earnshaw, CTO and Co-Founder, Pi-Datametrics 13.00 – 13.20 Digital Marketing: What we’re seeing this year • Explore the new tactics and technologies that are opening up tantalizing possibilities for how marketers might improve the customer experience • Stay ahead of the marketing curve and gain new ideas for building unbreakable bonds with customers and prospects • Find out what are the most important topics impacting marketing today, to help you increase your chances for digital marketing success in 2016 Per Caroe, Global Marketing Evangelist, IBM Marketing Cloud 13.30 – 13.50 How to make the most of Instagram - organic, paid and partnered • How to build Instagram content that resonates with your target audience and buying cycle • How to build impactful partner marketing campaigns • How paid ads on Instagram work & what your company can do to make yours more effective Alan Fitzgerald, Head Market Specialist EMEA, AdRoll 14.00 – 14.20 Be the next best action hero • Learn how Next Best Action is revolutionising personalisation • Uncovering the data you will need to make it a success • A review of the insight and technology to enable Next Best Action • Automating customer journeys Rob Jones, Commercial Director, Qbase 14.30 – 14.50 Social at scale – how global brands successfully manage large, complex social media activity • Businesses have to manage ever more branded social channels, and that creates a range of new challenges. In this presentation, we’ll talk about how the world’s top brands are tackling these problems: • Resourcing: How do you make sure all of those channels/communities are being actively managed when you probably don’t have as many people as you’d like? • Governance: How do you make sure the channels are being managed in accordance with your own policies and any regulatory requirements? • Community management: Potentially millions of fans/followers across multiple channels – how do you stay in control? • Content: You can never have enough content, but where does it all come from and how can you make sure the best content is providing the most value for you? Lance Concannon, Marketing Director, Sysomos 15.00 – 15.20 Keeping data fresh: A major challenge for all B2B sales and marketing teams • Is it unrealistic to rely on sales and marketing teams to populate your CRM with accurate data? • In-house or outsource: What’s best for collecting and maintaining richer data to help targeting and sales development? • Empowering your sales and marketing to new levels of efficiency Dan White, Regional Sales Director, Bureau van Dijk Marketing Week Live #MWL16 @MWL_2016 53 Centre Stage Day 1 Looking beyond the segmentation and silos of traditional marketing, Centre Stage will deliver invaluable discussions and case studies touching on the industry’s hottest trends and challenges at the very forefront of the craft, with one key theme: The collaboration of marketing, insight and data teams. Tailored specifically for forward thinkers and industry trailblazers, this conference will reflect the increasingly collaborative nature of the disciplines, while tackling some of the most prevalent industry topics, including the rise of ad-blocking, the changing nature of customer loyalty, and leveraging opportunities in wearable technology. Take Centre Stage 1 day pass - £300 2 day pass - £450 Single session pass - £125 10.10 - 10.15 Welcome and opening remarks Russell Parsons, Editor, Marketing Week 10.15 – 11.00 Panel: Ad-blocking: A threat to marketing or an opportunity to be better? • Top tips for overcoming the ad-blocking challenge as more than 12 million people in the UK use the software • Rising to the challenge of being amazing, creative and innovative: Making advertising a valued part of the customer experience • Using insight to create the right content and deliver it at the right time Chaired by: Danny Russell, Founder and Consultant, DRC Isabel Massey, Head of Media and Futures, Diageo Europe Claire Round, Former Director of Marketing and Brand, English National Opera Matt Stockbridge, Growth Analytics Manager, Mondelez International CS1 11:00 – 11.30 Break 11.30 – 12.15 Panel: Producing extraordinary creative from your data • Examining the relationship between data and creative personnel • Exploring how the right information, identified by the right people at the right time was used to bolster the creative strategy • Recognising and sharing the limitations of using data to augment creative strategies • Predicting where the rising tide of data will take creative strategies in future Chaired by: Danny Russell, Founder and Consultant, DRC Claire Hazle, Head of Digital, Marie Curie Nikki Lambert, Senior Director of Marketing, International, Spotify Iain Lovatt, Chairman, Blue Group CS2 Sponsored by 12.15 – 13.45 Lunch break 54 Marketing Week Live #MWL16 @MWL_2016 Centre Stage Day 1 13.45 – 14.30 CS3 Panel: The new face of loyalty in the era of the Master Shopper • Beyond loyalty cards – using insight & data to encourage loyalty • Who owns loyalty now? • New loyalty models: Points versus non-points • Engagement – the other side of loyalty? Chaired by: Danny Russell, Founder and Consultant, DRC Chris Bates, Head of Customer Marketing, John Lewis Anastasia Roumelioti, Head of Marketing, Hawes & Curtis 14:30 – 15:00 Break 15.00 – 15.45 Looking beyond the likes - is the true value of social media the customer insight behind it? • Using social data to fuel your CRM and build customer relationships • Building and maintaining a community around the brand • Practical advice for measuring the brand impact and ROI of social • Championing internal credibility: How is social perceived in your business? • Getting boardroom buy in: Aligning social media with the business agenda Davina Rapaport, Pulse and Social Media Manager, Maersk Line CS4 15.45 – 16.05 Break 16.05 – 16.50 Panel: A brave new world - thriving in an era dominated by the data we create • What does the future hold as big data gets much, much bigger? • In-store and online: What technology will be driving the creation of billions of data touchpoints? • What opportunity does this present for innovation in marketing? • As data becomes more intimate, how do we earn consumer trust? • What does the introduction of new EU data laws means for brands, and how can you get ahead? • Is the Chief Privacy Officer the next C-Suite shift as brands learn to cope with more data? Chaired by: Danny Russell, Founder and Consultant, DRC Orlando Machado, Chief Data Scientist, MoneySupermarket.com Steve Wright, Former Chief Privacy Officer, Unilever Mazelle Siton, Director of Audience Insight, Telegraph Media Group Andrew Stockwell, Client Director, RedEye CS5 Sponsored by 16.50 - 17.05 Closing remarks Russell Parsons, Editor, Marketing Week Marketing Week Live #MWL16 @MWL_2016 55 Centre Stage Day 2 10.10 - 10.15 Welcome and opening remarks Russell Parsons, Editor, Marketing Week 10.15 – 11.00 Bringing your insights to life - the wearables opportunity • Consumers are now a walking data platform, but how can we tap into this opportunity? • Managing the intimacy of wearables: Creating true customer value • Using data from wearables to deliver richer, more meaningful and more personalised customer journeys • Closing the loop between physical and virtual marketing – are wearables the answer? James Richards, Head of Digital Services, Telefonica CS6 11:00 – 11.30 Break 11.30 – 12.15 Panel: Joining up your touchpoints - the key to enhanced engagement and effortless customer journeys • Where are your customers, and what’s the best way to reach them? • Understanding how your customers think and delivering an integrated campaign • Evaluating the current hurdles to connecting online and offline data • Creating consistent and effortless customer journeys across multiple channels • Bringing your data together for effective personalisation: Treading the line between cool and creepy Chaired by: Danny Russell, Founder and Consultant, DRC Levi Young, Co-Founder, Enclothed Dana Zingher, Co-Founder, Enclothed Lisa Ravenscroft, Head of Brand Strategy, William Hill Per Caroe, Global Marketing Evangelist, IBM Marketing Cloud CS7 Sponsored by 12.15 – 13.45 Lunch break 56 Marketing Week Live #MWL16 @MWL_2016 Centre Stage Day 2 13.45 – 14.30 CS8 Panel: The evolution of insight in the digital ecosystem - what does it mean in your business? • Departmental distinctions: Where does insight sit? • The centre of excellence approach: Is a dedicated team the answer? • Leveraging insight for boardroom buy in Chaired by: Danny Russell, Founder and Consultant, DRC Elizabeth Kessick, Head of Insight, JustGiving Nick Bonney, Head of Insight, Camelot Pierre Briffaut, CEO, Hiveworks Sponsored by 14:30 – 15:00 Break 15.00 – 15.45 Panel: Where does video sit in the future of digital marketing? • Estimates predict that by 2017, video content will make up 69% of all internet traffic, but how do you make yours stand out? • Deciding on a strategy: Creating an emotional connection with customers or conveying complex information succinctly and clearly? • Where should your content come from? Consumers, agency, or in-house? • Making the most of data produced from video views to support sales and marketing strategies • Is video content the next big thing in market research? Chaired by: Danny Russell, Founder and Consultant, DRC Stephen O’Kelly, Marketing Director for Guinness, Diageo Jo Moore, Worldwide Brand Marketing Director, Lenovo Richard Bowman, VP Insight, BBC Worldwide Jeffrey Lee, Chief Marketing Officer, Userfarm CS9 Sponsored by 15.45 – 16.05 Break 16.05 – 16.50 Plenary: Eight marketing concepts – four stupid and four stupendous • The marketing world continues to focus much of its efforts on the wrong issues while ignoring the more useful ones • Which concepts continue to offer value to marketers as they approach 2017? • Which concepts, despite the noise associated with them, are distracting marketers from their core purpose? • The topics covered include: Customer Journey Mapping, Digital Marketing, CSR, Brand Tracking, Brand Purpose, Zero Base Budgeting and Virtual Reality Professor Mark Ritson, Marketing Professor and Columnist, Marketing Week CS10 16.50 - 17.05 Closing remarks Russell Parsons, Editor, Marketing Week Marketing Week Live #MWL16 @MWL_2016 57