Download Advertising Objective

Advertising Objective
#1: Basic Goals of Advertising
• Advertising has evolved to become one of the most
important industries. The basic objectives of
advertising are to secure, develop, innovate and create
advertisements to sell a product. All advertising
techniques and strategies that are required for making
a product successful are designed by keeping in mind
the results it has to give. So in essence, goals of
advertising are generally in line with objectives of
firm's plans and marketing campaigns that can
generate maximum profits and provide quality service
to its customers.
#2: Informative Objectives
• One of the first goals of crucial advertising
campaigns is to inform customers about products
and its development. Through informative
objectives, customers are informed about the
product, its working, pricing and cost standards.
Besides these, informative advertising objectives
include developing an awareness about the
product and the company among consumers.
Now, these objectives are achieved during launch
and re-launch of a new or an already existing
product.
#3: Persuasive Objectives
• When a firm focuses its marketing strategies
on very highly competitive markets, it involves
tools of persuasive marketing to go ahead of
its competitor by adopting methods of
'comparison advertising'. This is a very
common observation in day-to-day life. Firms
with same brands are often seen proving their
products better than their rival.
#4: Reminder Objectives
• Some products that have become legends are
always in the mind of customers. However, it
doesn't mean that advertising firms don't work
on advertising those products. Such products are
advertised by a technique called reminder
advertising and it is done by firms that have to
retain some of their brands in the market. Such
advertising methods are used by firms like
Rebook, Nike, Coco Cola, etc to maintain their
position in the market.
#5: Advertising Message
• An appealing message to the audience is the
most essential part of every advertising
campaign. Without an effective advertising
message, it's impossible for any firm to
succeed and achieve its objectives. Due to
immense information that is projected on the
minds of consumers, striking and impressing
the consumer is very difficult. Hence,
advertising messages become extremely
crucial.
#6: Communicate Effectively
• Just being an inexpensive product and with
quality features may not be enough for the
success of a product. The product must
establish an emotional connection with the
consumer. Through series of market research,
it has been proved that products that are able
to influence consumers at emotional level are
always best sellers. So the bottom line of
advertising objectives is to communicate
effectively.