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Professional Marketing Diploma (CIM) Open programme Develop your strategic skills as a marketer with the Diploma in Professional Marketing, certified by the Chartered Institute of Marketing (CIM). This programme will upskill you in marketing metrics and measurement techniques to Facts Period 2017 - 2018 Timing Full programme 13 months Modular 3 months Location Amsterdam Business School Fee € 5,000 for full programme, € 1,900 per module. Excl. CIM-assessment and CIM-membership. Language English enable you to interpret insights in order to take a strategic approach to marketing. It will enable you to perform at management level through the three modules Strategic Marketing, Mastering Metrics and Digital Strategy. Together with the Cambridge Marketing College (CMC), we offer the complete prep-course for the assessment and accreditation by CIM of the Diploma in Professional Marketing. The Amsterdam Business School is the first and only institute in needed to evaluate the effectiveness of marketing campaigns. the Netherlands offering this qualification. You will also explore the practical and strategic possibilities offered by various digital channels. Is this for me? This recognised CIM qualification is for marketers in operational, Mastering Metrics supervisory or management roles looking to build their practical Provides an understanding of the key marketing metrics and skills and broaden their strategic perspective in highly topical measurement and analysis techniques by which you will be able marketing areas. As each module is certified separately, you can to identify and interpret marketing insights to support informed choose to focus on the area(s) you would like to upskill. strategic decisions. The lecture meetings discuss the latest insights and are specifically Strategic Marketing designed for marketing practitioners by highly experienced Marketers increasingly need to make important decisions even (international) marketing experts. though future trends are an unknown quantity. This module teaches you how to plan strategically using thorough situational Additionally, the learnings of each module will be applied to your analyses and optimal use of resources. own organisation, resulting in an immediate contribution. Digital Strategy (elective) What will I learn? Digital marketing has evolved from a set of support activities to With these three modules you not only learn how to formulate an important component of the total marketing strategy. How a successful marketing strategy, you’ll also gain insight in can digital channels be utilised and managed to help reach developments taking place in the field of big data and the analyses corporate goals? Plantage Muidergracht 12 | +31 (0)20 525 6134 | [email protected] abs.uva.nl/cim Examinations and awards How can I apply? If you wish, you can study for one module at a time, and build If you have a communication/business degree at bachelor’s up to a qualification later. Assessment for Strategic Marketing is level with a minimum of 30% in marketing related courses and by examination; all other modules are assessed by work-based 2 years of experience in marketing or business development, assignments and will result in a separate CIM certified award. or a master’s degree in communications/business and you are Each module will take about 3 months to complete and covers currently working in marketing or business development, you 150 study hours. The full qualification usually takes about 13 can go to abs.uva.nl/cim and apply now. months to complete. If you cannot meet the requirements above but you do have at Mastering Metrics Assessment by assignment Digital Strategy Assessment by portfolio Strategic Marketing Assessment by exam least four years of marketing/business development experience, please contact us to discuss the possibilities. Application deadline is three weeks before start of each module. UvA Alumni receive a 10% discount. Schedule Professional Marketing Diploma 2017 1. Mastering Metrics Award in Mastering Metrics Award in Digital Strategy Award in Strategic Marketing Diploma in Professional Marketing Day 1 Friday, 17 February 2017 Day 2 Friday, 10 March 2017 Day 3 Friday, 21 April 2017 2. Digital Strategy Day 1 Friday, 8 September 2017 This programme is a collaboration between the Cambridge Day 2 Friday, 6 October 2017 Marketing College and the Amsterdam Business School. This Day 3 Friday, 3 November 2017 Collaboration means you will be taught by qualified CMC or UvA lecturers. The Cambridge Marketing College has 25 years’ experience in teaching professional qualifications and have built a reputation for quality and success. 3. Strategic Marketing Day 1 Friday, 15 December 2017 Day 2 Friday, 12 January 2018 Day 3 Friday, 2 February 2018 Become part of the network With the recognised CIM certification you become part of the largest international network of professional marketers in the world. The Chartered Institute of Marketing has over 50,000 members worldwide. It is the leading institution for marketing qualifications since 1921. The CIM offers the world’s most recognised qualifications in marketing. Today those qualifications come in a variety of levels and disciplines in line with international marketing standards. These standards lay out the functional capabilities of marketers at different stages in a career. Plantage Muidergracht 12 | +31 (0)20 525 6134 | [email protected] “The modules comprise a great mix of theory and practical examples, given by tutors with experience in the real marketing world.” abs.uva.nl/cim