Download The best in medical marketing

Medical Marketing Group
The best in
medical marketing
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Medical Marketing Group –
who we are and what we do
The Medical Marketing Group (CIMMMG)
is The Chartered Institute of Marketing’s
(CIM) community for marketers working
in the medical sector. The Institute is the
leading professional body for marketers
with members worldwide and offers you:
➜➜ More knowledge – access exclusive
industry intelligence.
➜➜ More connections – access our
networks and events.
➜➜ More development opportunities
– access practical advice and support
throughout your career.
CIMMMG provides a forum for
professional debates on marketing issues
related to the medical sector and is widely
recognised as the professional marketing
body that serves pharmaceutical, devices
and the hospital sectors. The Group
reflects the needs and interests of its
members and aims to:
➜➜ Promote marketing excellence in the
medical and healthcare sectors.
➜➜ Analyse changes in the medical
marketing environment and inform
the Group of their implications through
articles and events.
➜➜ Raise the level of medical marketing
knowledge through relevant events
that provide continuing professional
development and networking
opportunities.
➜➜ Promote the Institute in the medical
and healthcare sectors.
We offer a variety of services that
are all marketing and industry
sector related.
Events
Our events provide an opportunity to learn
and network with a variety of people in
the industry. Events range from providing
leading-edge speakers and debates about
topical issues to practical workshops that
provide hands-on knowledge and skills
necessary for optimising success in the
changing NHS commissioning/provider
environment.
For further information or to book visit:
www.cim.co.uk/events
To learn more or to book visit www.cim.co.uk/events
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NHS papers
We were heavily involved in the
development of the Institute’s papers on
marketing and the NHS – The real NHS:
the benefits of a marketing approach
and Measure for Measure: metrics and
marketers in the NHS.
The real NHS paper explores the issues
involved in adopting a responsible
marketing approach within the NHS,
and what marketing can deliver for the
NHS, its ‘customers’, and its many
stakeholders. The paper argues that
although many may perceive marketing
as just ‘spin’ or advertising, it can actually
play a far more strategic role within the
NHS and help deliver real benefits for
both patients and staff.
Measure for Measure explores how
marketers can ensure they are delivering
value for money and making the most
of the precious resources they have.
Measurement can be used to prove the
value of marketing to the NHS as an
income earner, cost-saver and valuecreator – not a cost to the system.
Industry-specific knowledge
at your fingertips
The Institute has many industry-specific
reports, journals and articles related
to medical marketing. Members can
access Key Note, MBD, Mintel and
Snapshot reports on a wide range of
specialist industries within the sector,
from analgesics and complementary
medicines, through to private healthcare
and vitamin supplements.
To see the full range of specialist
reports available visit www.cim.co.uk/
mmgresources. Alternatively, for a
tailored search of our resources e-mail
[email protected] or call 01628 427333.
Expert speakers
We are often able to provide expert
speakers on marketing in the medical
sector, sharing the latest thinking and
best practice. For more information
contact Christine Boswell-Munday on
[email protected]
or 07968 581184.
Both papers are available to download
free of charge from the Institute’s website:
www.cim.co.uk/cimmmg
Learn about CIMMMG at www.cim.co.uk/cimmmg
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What next?
CIM – developing medical
marketers
CIM qualifications are recognised worldwide
as a badge of professional expertise.
Some of the specialist qualifications are
of particular interest to the medical sector.
Though the majority of delegates on these
courses are graduates, entry level is open
to most medical marketing executives
and managers through their experience or
previous qualifications.
Specialist pathways for
pharmaceutical marketers
Cambridge Marketing College has
developed specialist pathways for
pharmaceutical marketers at two levels:
CIM Professional Certificate in Marketing
and CIM Professional Diploma in Marketing.
Delegates study the same syllabus
as our standard CIM qualifications,
however the theory is applied to the
pharmaceutical sector. Support is
provided by a dedicated personal tutor
who is a pharmaceutical marketer
and by specialist textbooks and
online tutorials. The aim is to present
delegates with the framework of
marketing theory whilst addressing the
marketing issues faced in the sector.
Journal of Medical Marketing
The Journal aims to facilitate excellence in
marketing and strategic management in the
pharmaceutical, medical device, diagnostic
and other markets in which the customer is
a clinician or related professional.
Every quarter the Journal contains a range
of peer-reviewed papers, including both
practitioner studies and leading-edge
academic research, covering the breadth
of the industry. The Journal also provides
expert analysis of the changes taking place
in the global medical market, and reviews
the latest market research reports available
in all three industry sectors.
For more information visit:
www.cim.co.uk/cimmmg
Not a member of the Institute?
Join today and start accessing the benefits
of membership within the hour.
www.cim.co.uk/howtojoin
Medical Marketing Group
Contact details
If you have any queries regarding the
Medical Marketing
Group
Medical
Marketing
Group contact
Christine Boswell-Munday, e-mail
[email protected]
or call 07968 581184
For links to these specialist pathways
go to www.cim.co.uk/cimmmg
Medical Marketing Group
Learn more at www.cim.co.uk/cimmmg
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