Download Professional Marketing Diploma (CIM)

Professional Marketing Diploma (CIM)
Open programme
Develop your strategic skills as a marketer with the Diploma
in Professional Marketing, certified by the Chartered
Institute of Marketing (CIM). This programme will upskill
you in marketing metrics and measurement techniques to
Facts
Period
2017 - 2018
Timing
Full programme 13 months
Modular 3 months
Location
Amsterdam Business School
Fee
€ 5,000 for full programme, € 1,900 per module.
Excl. CIM-assessment and CIM-membership.
Language
English
enable you to interpret insights in order to take a strategic
approach to marketing. It will enable you to perform at
management level through the three modules Strategic
Marketing, Mastering Metrics and Digital Strategy. Together
with the Cambridge Marketing College (CMC), we offer the
complete prep-course for the assessment and accreditation
by CIM of the Diploma in Professional Marketing. The
Amsterdam Business School is the first and only institute in
needed to evaluate the effectiveness of marketing campaigns.
the Netherlands offering this qualification.
You will also explore the practical and strategic possibilities
offered by various digital channels.
Is this for me?
This recognised CIM qualification is for marketers in operational,
Mastering Metrics
supervisory or management roles looking to build their practical
Provides an understanding of the key marketing metrics and
skills and broaden their strategic perspective in highly topical
measurement and analysis techniques by which you will be able
marketing areas. As each module is certified separately, you can
to identify and interpret marketing insights to support informed
choose to focus on the area(s) you would like to upskill.
strategic decisions.
The lecture meetings discuss the latest insights and are specifically
Strategic Marketing
designed for marketing practitioners by highly experienced
Marketers increasingly need to make important decisions even
(international) marketing experts.
though future trends are an unknown quantity. This module
teaches you how to plan strategically using thorough situational
Additionally, the learnings of each module will be applied to your
analyses and optimal use of resources.
own organisation, resulting in an immediate contribution.
Digital Strategy (elective)
What will I learn?
Digital marketing has evolved from a set of support activities to
With these three modules you not only learn how to formulate
an important component of the total marketing strategy. How
a successful marketing strategy, you’ll also gain insight in
can digital channels be utilised and managed to help reach
developments taking place in the field of big data and the analyses
corporate goals?
Plantage Muidergracht 12 | +31 (0)20 525 6134 | [email protected]
abs.uva.nl/cim
Examinations and awards
How can I apply?
If you wish, you can study for one module at a time, and build
If you have a communication/business degree at bachelor’s
up to a qualification later. Assessment for Strategic Marketing is
level with a minimum of 30% in marketing related courses and
by examination; all other modules are assessed by work-based
2 years of experience in marketing or business development,
assignments and will result in a separate CIM certified award.
or a master’s degree in communications/business and you are
Each module will take about 3 months to complete and covers
currently working in marketing or business development, you
150 study hours. The full qualification usually takes about 13
can go to abs.uva.nl/cim and apply now.
months to complete.
If you cannot meet the requirements above but you do have at
Mastering
Metrics
Assessment by
assignment
Digital
Strategy
Assessment by
portfolio
Strategic
Marketing
Assessment
by exam
least four years of marketing/business development experience,
please contact us to discuss the possibilities. Application
deadline is three weeks before start of each module.
UvA Alumni receive a 10% discount.
Schedule Professional Marketing Diploma 2017
1. Mastering Metrics
Award in
Mastering
Metrics
Award in
Digital
Strategy
Award in
Strategic
Marketing
Diploma in Professional Marketing
Day 1
Friday, 17 February
2017
Day 2
Friday, 10 March
2017
Day 3
Friday, 21 April
2017
2. Digital Strategy
Day 1
Friday, 8 September
2017
This programme is a collaboration between the Cambridge
Day 2
Friday, 6 October
2017
Marketing College and the Amsterdam Business School. This
Day 3
Friday, 3 November
2017
Collaboration
means you will be taught by qualified CMC or UvA lecturers.
The Cambridge Marketing College has 25 years’
experience in teaching professional qualifications
and have built a reputation for quality and success.
3. Strategic Marketing
Day 1
Friday, 15 December
2017
Day 2
Friday, 12 January
2018
Day 3
Friday, 2 February
2018
Become part of the network
With the recognised CIM certification you become part of the
largest international network of professional marketers in the
world. The Chartered Institute of Marketing has over 50,000
members worldwide. It is the leading institution for marketing
qualifications since 1921.
The CIM offers the world’s most recognised
qualifications in marketing. Today those
qualifications come in a variety of levels and disciplines in line with
international marketing standards. These standards lay out the
functional capabilities of marketers at different stages in a career.
Plantage Muidergracht 12 | +31 (0)20 525 6134 | [email protected]
“The modules comprise
a great mix of theory
and practical examples,
given by tutors with
experience in the real
marketing world.”
abs.uva.nl/cim