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Jan 7-8
Journal
 What
do you want to accomplish in the
year 2015?

Where do you see yourself in 5 years? In 10
years?
Current Events
 Discuss
current events.
Essential Questions
 What
is a stereotype?
 How can stereotypes be harmful?
 What role can and does advertising play
in perpetuating or combating damaging
stereotypes?
Stereotypes in Advertising
A
stereotype is an assumption or belief
about an entire group of people.
 Share
examples of stereotypes that you
are aware of.

Acknowledging the existence of a
stereotype is not the same as saying you
believe the stereotype to be true.
Think back…
 Think
back to the strategies for critically
reading advertisements (what we did last
class period).
 What
power do advertisements have to
keep stereotypes going?
 What power do advertisements have to
show stereotypes to be unfair or untrue?
Examine
 Examine
your ad within your group.
 Apply what you know about advertising
and discuss the stereotypes contradicted
or perpetuated in the ad you are viewing.
 You will present your findings to the class.
Examine
https://www.youtube.com/watch?v=q
VgHrV9H-8k
Think about the 2 ads and what
analyze them. Complete the handout
following the directions on the page.
Discuss observations and answers.
Take away
 What
you need to take away from this
activity…


Advertisements are everywhere. Continue
to examine ads and be a critical consumer
of media.
Think about how advertising messages
make you feel and how the messages
affect the way you respond to something.
Who should we be?
 Thinking
about the stereotypes within
advertising…find an ad and examine:





who is shown?
how are they shown?
What is true about the families represented
in the ads?
How are families in ads similar to and
different from families in real life?
What kinds of messages might the ad be
sending about how families should be.
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Consider and answer the
following:



By representing people in a certain way
again and again, advertisers send a message
about the right way – or the only way- to be.
Answer the following question: How might
you be influenced by ads if they featured
more diverse, realistic representations of
families? Write a paragraph or draw a
picture showing how this change might affect
your feelings about yourself, your family, and
the people around you.
Share your responses.
Argue



Take into consideration all of the information
we have discussed so far with advertising.
One group will develop an argument in favor
of the following ad(s), the way people are
represented, how these people are often
underrepresented, etc.
Another group will make the case that these
attempts are harmful.


It’s okay if you don’t agree with the side you
have been given, but you still have to make the
case.
Share arguments.
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