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Job Description Job Title : Marketing Content Coordinator Department : Hotel Operations Reporting to (Job Title) : Ian Bayne No of Direct Reports : 0 Titles of Direct Reports: 0 Size of Department: 2 Budget Responsibility (direct) : £0 Revenue Responsibility (direct) : £0 Date of issue: 26th February 2015 Issued by (name): Ian Bayne Overall Purpose of Role : Responsible for the coordination and creation of content across Hotel Operations and On Board Revenue to primarily support and develop digital signage on board including video, imagery, retail TV channel content and digital assets. Coordination of content will also be required for non-digital marketing activity in support of on board revenue including the in cabin magazines, pre cruise and tactical promotional activity. Main Activities and Responsibilities Coordination of marketing and promotional content across Hotel Operations in support of digital and print marketing activity Create, update and manage all digital signage assets for use on board across CUK fleet Proficiently Use the latest design software to create and edit digital assets Create, manage and update central log of digital content for Hotel Operations to include F&B, Shops, Spa, Photo, Casino, Shorex, Comms, Ents, Future Cruise (E.g. Menus, Shops promotions) Create, manage and update content for retail TV channels on a monthly basis Manage doc library in relation to brand toolkit Flow in artwork of marketing materials from design studio where required e.g. plasma screen slides, population of templates Page 1 of 5 Work with in house design teams to ensure all marketing materials are on brand Ensure all marketing collateral is line with any briefs and Brand guidelines (internal and external) Update Operations brand guidelines where relevant to include updated content and marketing assess Hand off content and marketing materials to Communication Managers on board where relevant, and manage the uploading and removal of assets Manage the logistics and distribution of marketing assets and content according to worldwide ship deployment Ensure any spend is line with approved budget Perform ad-hoc tasks for Marketing, PR, Advertising, New Media departments such as supplying news content, proofing copy, checking brochure cover images etc in support of Hotel Operations Customer Responsibilities (Internal & External Customers) Liaise with all CUK internal departments, on board teams, operators, 3 rd parties and agencies to source and manage content distribution and act as key point of contact for these stakeholders o Marketing/Design Studio o Brand o Revenue Teams Retail inc Operators Account Managers (Shops, Spa, Photo, Casino, Special Services) Operators (Hardings, Steiner, TSP, CCCD, Demontfort Art, MTN) Shorex F&B Comms Other 3rd party suppliers o Hotel Services o Media & Communications team o Future Cruise team o On Board Communications Managers Manage content sign off process with all stakeholders Act as HO point of contact for on board Communications Mangers with regards to content and marketing asset requirements Technical (including systems) and/or Professional Responsibilities Must have experience in using latest design software Preferable experience in After Effects Experienced using, updating and managing Content Management Systems Administration Responsibilities Manage the content and asset logs ensuring they are regularly updated and where relevant update any Brand guidelines as required Responsible for communicating updates and changes to on board teams and other stakeholders Ensure that material is produced accurately, within set timescales and according to brand guidelines Page 2 of 5 General Responsibilities Adheres to Corporate Policies and Procedures, including Code of Conduct, Audit Procedures and any control related responsibility for financial data entered, stored, or reported via business systems within employees control (list not exhaustive). To undertake ad hoc duties as required. Special Requirements (Equipment Used, External Contacts etc): Other Features of Job (travel, hours of work, working conditions etc): Maybe required to attend ships when they are in Southampton port. Location: Southampton Offices Page 3 of 5 Person Specification Job Title : Marketing Content Coordinator Department : Hotel Operations Education, Qualifications and Training Essential: A Level, NVQ equivalent in Design or Media Desirable: Knowledge of graphics and layout, desktop publishing, still and video photography. Degree level in Design or Media Experience Essential: Proven experience in media or marketing environment Desirable: Experience within consumer marketing environment Work Based Competencies Competencies that refer to the specific work related skills required for successful performance in the role. (e.g. technological competence, written ability, numerical ability, relevant legislative or procedural understanding, analytical ability, organisational ability and project management etc. Essential: Knowledge of content management Proven experience of working with multiple stakeholders on media projects Computer literate in Microsoft Office, Adobe Photoshop Strong communication skills, both written and verbal Knowledge of visual design concepts Good administrative skills Able to manage priorities, timescales and output standards Able to work without close supervision Page 4 of 5 Desirable: Behavioural Competencies Competencies that refer to the personal characteristics and behaviour required for successful performance. Please ensure that this is linked to the generic competency framework. For example Commercial Acumen, Communication, Customer Focus, Influence, Motivation and Commitment, New ideas/Continuous improvement, Problem Solving and Decision Making, Team Work. Each level of competency required should be described specific to the level of the role. Essential: Ability to work flexibly as part of a close-knit team that is committed to consistent delivery of high quality results in a dynamic environment. Ability to undertake multiple projects at any given time Strong attention to detail Seeking to continually improve the way things are done to increase the Department’s capability Excellent communication skills Respecting the needs of individuals – both internally and externally. Desirable: Page 5 of 5