Download Associate Profile

Position Title: Regional Director of Operations
Immediate Supervisor: Corporate Director of Operations
Rev. 9/2014
Position Summary:
The Regional Director is the business leader for all hotels within his/her area of responsibility and is responsible for sales,
operations, profit and human resources performance for all hotels. They oversee the implementation of company plans and
programs and ensures compliance with brand standards.
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Promote organizational alignment by ensuring that the overall business direction and strategies are understood and
consistently executed in the hotels within the Regional Director’s area of responsibility.
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Ensure the implementation and sustainability of key sales operational programs, procedures and standards to drive the
financial performance for units within the Regional Director’s area of responsibility.
Anticipate and quickly seize opportunities to improve unit performance
The Regional Director provides sales and operational leadership and expertise that enable properties to deliver balanced
scorecard results. As a business leader, they provide oversight and direction to drive the hotels’ business performance. The
Regional Director uses business knowledge, sales and operational skills and diverse sources of information, products and tools
to generate profitability and ensure high levels of customer satisfaction.
Position Detail: Business/Functional Results
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Is accountable for all their hotel’s performance in the areas of sales, operations, profit and human resources.
Ensure the delivery of sustainable business results against growth and profitability objectives. Ensure General Managers
understand and execute consistent operating standards.
Drive top line revenue for managed units to include working with each hotel to establish sales and marketing
plans/activities, monitoring financial performance, etc.
Lead the execution of operational responsibilities necessary to drive operational excellence (i.e., sales, human resources,
quality assurance, owner relations and revenue management.)
Conduct property visits and implement pre-opening systems for new projects.
Execute operational strategies and monitor property performance against defined expectations .
Leverage knowledge and experience in brand operations to identify and implement improvements to business processes.
Create clear system of accountability with General Managers and their teams to drive balanced scorecard performance
results.
Leadership
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Provide strategic business and functional leadership to General Managers to ensure the achievement of business
objectives. Develop and manage hotel business plan and priorities with General Managers. Understand the balanced
scorecard and develop actionable goals to create accountability for scorecard results.
Use standard protocol to conduct regular business reviews and property visits for all managed properties within area of
responsibility.
Contribute on a regular basis to operating and sales programs by recommending new and creative business management
techniques.
Execute consistent business models and processes for properties within area of responsibility; share best practices with
broader organization.
Managing Execution
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Set priorities and drive results through effective people management, i.e., relationships, and processes utilizing reliable tools
and leveraging resources to include other parts of the organization.
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Implement a systemic framework to manage and monitor the sales operations within area of responsibility. Ensure
consistent understanding and application of the systemic framework by the GMs.
Operate in a business manner that promotes consistency and facilitates innovation. Ensure the development and execution
of successful business strategies related to property plans, sales and market reviews, capital planning and budgets.
Ensure the integration of sales & marketing, operations and community activities to include participation in discipline and
community quarterly and annual meetings (e.g., sales/revenue meetings, pricing, RevPAR growth planning, engineering
meetings, business community councils, etc.).
Responsible to ensure the appropriate connectivity within the franchise community is in place in the Regional Director’s area
of responsibility.
Building Relationships
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Manage and sustain effective working relationships with hotel and corporate team members. Partner with key
stakeholders (e.g. sales and marketing, operations and the local community) to ensure the integration of operation
activities.
Build relationships across the region to align own technical areas with broader organizational direction.
Sell ideas persuasively and influence without direct authority – including GMs, corporate/brand resources and senior
management - on a variety of business issues for which there are competing perspectives.
Negotiate skillfully in tough situations, settle differences and win concessions without damaging relationships.
Generating Talent & Organizational Capability
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Hire, retain and continually develop diverse, high-caliber general management talent that makes a strong positive impact on
the organization. Anticipate future talent needs based on business plans. Develop plans to proactively address skill and
resource gaps.
Transfer functional knowledge and develop the sales and operations skills of other discipline managers.
Learning/Applying Personal Expertise
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Actively pursue learning and self-development to enhance personal, professional and unit growth i.e., keep abreast of newest
trends and innovations in the market & industry. Share learning.
Seek and welcome feedback. Take action to enhance performance based on experiences & coaching. Admit to and learn
from mistakes.
Understand brands - role model and cultivate the brand culture within the hotel’s operations in a way that complements the
unique brand cultures. Understand all aspects of the hotels operations, quality assurance processes, brand standards, along
with applicable regulations, and their potential impact on the business.
Requirements
Associate Profile
Successful candidates should possess knowledge and experience and demonstrate strong leadership and
relationship skills. This position requires significant hotel industry knowledge and experience in one or more
disciplines and/or business operations as well as associate and organizational management experience. Candidate
must have proven understanding and experience related to all food & beverage operations, event management,
rooms operations, SOPs and P&L budgeting.
Specific Associate Profile
Experience
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7+ years of progressive experience in hotel industry preferred (e.g., combined experience to include food &
beverage, rooms operations, event management, quality assurance and prior strategic leadership roles or GM
assignments)
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Demonstrated ability to operate in a matrix organization.
Excellent project management skills and ability to independently manage multiple projects.
Demonstrated ability to deliver results under tough conditions, even when faced with complexity and
ambiguity.
Knowledgeable in managing owner relation issues is preferred.
Education or Certification
 Bachelor’s degree in related area preferred.
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