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Cherry Cove Hospitality General Manager Job Description Cherry Cove Mission Statement: “At Cherry Cove, we pledge to provide distinctive quality and unparalleled customer service as we strive to gain the respect and trust of our customers, and exceed their expectations.” GENERAL POSITION DESCRIPTION The hotel General Manager (GM) is a salaried Exempt position reporting directly to the Chief Executive Officer (CEO) for Cherry Cove. The GM is responsible for the overall operation of the hotel, providing leadership, functional oversight, and supervision of all hotel personnel, ensuring that the processes and tools they employ comply with franchise and company standards ensuring superior guest service and product quality. QUALIFICATIONS Above average knowledge of hotel brand standards required Supervisory experience required Proven team leadership and interpersonal skills strongly required Strong written/oral communication and organizational skills required Proven budget estimating, resource management, and project scheduling skills required Computer software proficiency required (word processing, spreadsheet, powerpoint, project scheduling, etc.) Process mapping and re-engineering skills preferred Working knowledge of occupational safety and health regulations preferred TRAINING & EXPERIENCE College Liberal Arts degree, Certificate, license, or degreed program in Hotel or Hospitality Management preferred Minimum two to three years of hospitality management experience and human resources management required, more than three years preferred COMPENSATION Salaried professional position commensurate with qualifications, education, and experience. Incumbent will be reimbursed for all reasonable expenses incurred in carrying out the responsibilities of the position in accordance with Cherry Cove’s expense reimbursement policies Incumbent is eligible for all Company benefits and provisions as outlined in the Cherry Cove employee handbook. SCHEDULE & WORKING CONDITIONS Incumbent will typically perform their job from the hotel property. Incumbent may be required to travel to franchise conventions and/or seminars to maintain currency with brand standards. Incumbent will need to travel to corporate office on occasion to participate in company training, information sharing, and execution of payroll and business responsibilities. Due to the nature of the job responsibilities, the incumbent is expected to work oncall in order to handle any emergent demands, issues, and/or conditions. DUTIES & RESPONSIBILITIES Human Resource Management: Provides integrative oversight of human resources processes and functions for hotel staff including: o Recruitment, selection, orientation, training, performance planning and evaluation, and administration of pay/reward programs. o Direct supervision of the Assistant General Manager, Director of Sales, Executive Housekeeper, Property Engineer, and various hotel staff, providing functional advice, leadership, and structure. o Emphasis on creating and sustaining a diverse workforce. o Emphasis on creating a workplace environment which promotes equal opportunities and prohibits discriminatory practices. Guest Services: Establishes and sustains a culture that strives to meet or exceed customer expectations. Specifically: o Ensures all direct report associates and Staff (including new hires) are trained on all components/features of brand and company service standards. o Proactively works with COO and peer GMs to develop value-added customer service programs, in accordance with brand and company standards. o Proactively works with COO and peer GMs to develop performance measures and reward incentives that reinforce the brand and company commitment to customer service. o Proactively communicates to guests about hospitality promotions, local attractions, and points of interest. Profit Management: Proactively partners with COO, CFO, Comptroller, Revenue Manager, and peer GMs to formulate and execute a financial budget that meets or exceeds the budgeted profit margin for their respective property. Specifically: o Analyzes hospitality demand segments and translates into revenue generating strategies. o Accurately forecasts revenue and expenses. o Efficiently prepares annual budgets. o Translates business and sales plans into action and manages those actions towards achieving revenue and cost goals. o Anticipates revenue/cost problems and manages the timing of discretionary expenditures to stabilize cash flow. o Analyzes financial and operating information on on-going basis and adjusts to budgeted projections. o Deploys special plans and stay controls to maximize revenue during low occupancy and shoulder days. o Ensures associates are trained in financial control procedures for cash, vouchers, inventories, and receivables, and that these procedures are regularly followed. Marketing & Sales Management: Proactively partners with the COO and Director of Sales to develop and deploy processes and tools that facilitate: o Aligned and effective advertising, public relations, and promotional programs. o Awareness and attention to key accounts. o Knowledge of market segments and development of competing strategies. Asset Management: Proactively works with the Senior VP for Infrastructure & Development, COO, and property engineering personnel to sustain property management/maintenance processes and tools that: o Meets or exceeds brand and company physical product standards. o Ensures on-going staff participation and compliance with preventative maintenance programs. o Enable planning and execution of capital projects, in accordance with budget process. o Exceeds brand Quality Assurance Evaluation standards. o Facilitate efficient and routine inspections of hospitality properties. Safety & Security Management: Creates and reinforces a workspace culture that emphasizes safety and security, specifically: o Current knowledge of local health and safety codes and regulations that apply to our hospitality personnel and properties. o Participate in the development of processes and training that enable recognition, reporting, and correction of potential safety and security hazards. o Responsible for the safety and health of all hotel employees and guests. Trains new employees on Cherry Cove Safety procedures and coordinates monthly Safety Refresher training. ADDITIONAL DUTIES MAY BE ASSIGNED BY THE COO, CFO, CONTROLLER and HR.