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Cherry Cove Hospitality
General Manager
Job Description
Cherry Cove Mission Statement: “At Cherry Cove, we pledge to provide distinctive quality and
unparalleled customer service as we strive to gain the respect and trust of our customers, and exceed their
expectations.”
GENERAL POSITION DESCRIPTION
The hotel General Manager (GM) is a salaried Exempt position reporting directly to the
Chief Executive Officer (CEO) for Cherry Cove. The GM is responsible for the overall
operation of the hotel, providing leadership, functional oversight, and supervision of all
hotel personnel, ensuring that the processes and tools they employ comply with franchise
and company standards ensuring superior guest service and product quality.
QUALIFICATIONS
 Above average knowledge of hotel brand standards required
 Supervisory experience required
 Proven team leadership and interpersonal skills strongly required
 Strong written/oral communication and organizational skills required
 Proven budget estimating, resource management, and project scheduling skills
required
 Computer software proficiency required (word processing, spreadsheet, powerpoint,
project scheduling, etc.)
 Process mapping and re-engineering skills preferred
 Working knowledge of occupational safety and health regulations preferred
TRAINING & EXPERIENCE
 College Liberal Arts degree, Certificate, license, or degreed program in Hotel or
Hospitality Management preferred
 Minimum two to three years of hospitality management experience and human
resources management required, more than three years preferred
COMPENSATION
 Salaried professional position commensurate with qualifications, education, and
experience.
 Incumbent will be reimbursed for all reasonable expenses incurred in carrying out
the responsibilities of the position in accordance with Cherry Cove’s expense
reimbursement policies

Incumbent is eligible for all Company benefits and provisions as outlined in the
Cherry Cove employee handbook.
SCHEDULE & WORKING CONDITIONS
 Incumbent will typically perform their job from the hotel property.
 Incumbent may be required to travel to franchise conventions and/or seminars to
maintain currency with brand standards.
 Incumbent will need to travel to corporate office on occasion to participate in
company training, information sharing, and execution of payroll and business
responsibilities.
 Due to the nature of the job responsibilities, the incumbent is expected to work oncall in order to handle any emergent demands, issues, and/or conditions.
DUTIES & RESPONSIBILITIES
 Human Resource Management: Provides integrative oversight of human
resources processes and functions for hotel staff including:
o Recruitment, selection, orientation, training, performance planning and
evaluation, and administration of pay/reward programs.
o Direct supervision of the Assistant General Manager, Director of Sales,
Executive Housekeeper, Property Engineer, and various hotel staff,
providing functional advice, leadership, and structure.
o Emphasis on creating and sustaining a diverse workforce.
o Emphasis on creating a workplace environment which promotes equal
opportunities and prohibits discriminatory practices.

Guest Services: Establishes and sustains a culture that strives to meet or exceed
customer expectations. Specifically:
o Ensures all direct report associates and Staff (including new hires) are trained
on all components/features of brand and company service standards.
o Proactively works with COO and peer GMs to develop value-added
customer service programs, in accordance with brand and company
standards.
o Proactively works with COO and peer GMs to develop performance
measures and reward incentives that reinforce the brand and company
commitment to customer service.
o Proactively communicates to guests about hospitality promotions, local
attractions, and points of interest.

Profit Management: Proactively partners with COO, CFO, Comptroller, Revenue
Manager, and peer GMs to formulate and execute a financial budget that meets or
exceeds the budgeted profit margin for their respective property. Specifically:
o Analyzes hospitality demand segments and translates into revenue generating
strategies.
o Accurately forecasts revenue and expenses.
o Efficiently prepares annual budgets.
o Translates business and sales plans into action and manages those actions
towards achieving revenue and cost goals.
o Anticipates revenue/cost problems and manages the timing of discretionary
expenditures to stabilize cash flow.
o Analyzes financial and operating information on on-going basis and adjusts
to budgeted projections.
o Deploys special plans and stay controls to maximize revenue during low
occupancy and shoulder days.
o Ensures associates are trained in financial control procedures for cash,
vouchers, inventories, and receivables, and that these procedures are regularly
followed.

Marketing & Sales Management: Proactively partners with the COO and
Director of Sales to develop and deploy processes and tools that facilitate:
o Aligned and effective advertising, public relations, and promotional
programs.
o Awareness and attention to key accounts.
o Knowledge of market segments and development of competing strategies.

Asset Management: Proactively works with the Senior VP for Infrastructure &
Development, COO, and property engineering personnel to sustain property
management/maintenance processes and tools that:
o Meets or exceeds brand and company physical product standards.
o Ensures on-going staff participation and compliance with preventative
maintenance programs.
o Enable planning and execution of capital projects, in accordance with budget
process.
o Exceeds brand Quality Assurance Evaluation standards.
o Facilitate efficient and routine inspections of hospitality properties.

Safety & Security Management: Creates and reinforces a workspace culture that
emphasizes safety and security, specifically:
o Current knowledge of local health and safety codes and regulations that apply
to our hospitality personnel and properties.
o Participate in the development of processes and training that enable
recognition, reporting, and correction of potential safety and security
hazards.
o Responsible for the safety and health of all hotel employees and guests.
Trains new employees on Cherry Cove Safety procedures and coordinates
monthly Safety Refresher training.
ADDITIONAL DUTIES MAY BE ASSIGNED BY THE COO, CFO, CONTROLLER
and HR.