Download Marketing Communications Specialist

Marketing Communications Specialist
Position Overview:
Support the global marketing department with the creation, coordination, and implementation of
awareness building and lead-generation activities to evangelize VPT’s position as the proven
market leader of high-reliability power conversion solutions. Reporting to the Marketing
Communications Manager, the Marketing Communications Specialist will play a significant role in
successful marketing programs involving industry events, partner communication, editorial
exposure, advertising, website management as well as other digital campaigns. Graphic design
and SEO experience is a plus.
Primary Responsibilities:
-Manage CPC advertising, SEO activities, and related analytics
-Coordinate with outside support agencies
-Industry events logistics
-Social media tracking, reporting, content creation
-Advertising traffic management, exposure tracking, billing reconciliation
-Customer/prospect database management
-Campaign tracking and analysis
-Graphic design
-Media tracking
VPT: Marketing Communications Specialist/Marketing Department/8-26-14
Preferred Education/Experience/Skills:
-Five years or more experience in a marketing/communications role within a professional
corporate setting
-Ability to manage multiple concurrent projects involving varying deadlines and team members
-Strong attention to detail
-Bachelor’s degree or higher in business, communications, or related area of study
-MS Office (Word, Excel, PowerPoint) as well as at least basic proficiency in design programs
(Adobe Creative Suite)
-Excellent communication skills, both verbal and written
-Proven project management skills
Ideal Experience/Skills:
-Experience in a high technology B2B organization, hi-reliability electronics industry experience is
a plus
-Experience with SEO and CPC
-Advanced graphic design abilities
-Copywriting and content creation experience
The Marketing Communications Specialist will have a visible role within VPT’s successful and growing
company and should desire to be a part of a hard-working, results-oriented team. VPT’s marketing office
is located in Bothell, Washington.
VPT: Marketing Communications Specialist/Marketing Department/8-26-14