Download Job and Competency Profile - Portsmouth Historic Dockyard

Role Profile
Job Title:
Department:
Reporting :
Remuneration:
Marketing and Communications Manager
Marketing (Visitor Experience Directorate)
Head of Marketing
£22k to £24k pa
Location:
NMRN (HQ)
Date:
April 2015
NMRN Vision, Goal and Mission
Vision: to become the world’s most respected Naval Museum, underpinned by a spirit of enterprise and
adventure.
Goal: to promote public understanding of the Royal Navy and its constituent branches, past, present and
future.
Mission: to be a beacon of excellence in enabling people to learn, enjoy and engage with the story of the
Royal Navy and understand its impact in shaping the modern world.
Primary Job Purpose
To develop and implement marketing and communications, plans and campaigns to deliver budgeted
visitor numbers and revenues across NMRN.
Decision making authority and freedom to act
To make decisions on the development and implementation in areas delegated by the Head of Marketing.
To lead campaigns and project manage as delegated.
Contribute to the delivery of the Corporate Plan.
Financial responsibility
Delegated authority from the Head of Marketing (Band F).
To operate within the agreed budget for staff costs and non-staff costs.
Information systems
Shares and contributes knowledge at team meetings.
To use information systems to ensure improved outcomes for visitors are at the heart of our plans.
Inform and implement key policies and strategies.
Ensure the appropriate maintenance of documentation and use it to generate reports that inform future
work.
National Museum of the Royal Navy | Reg Charity No 1126283
Ensure data is fed back into all customer systems.
People management
Ability to work within and effectively contribute to a variety of teams.
Communication and relationships
Supports other marketing colleagues.
Receives audience insight from Customer Relationships Manager, PR insight from PR Manager, writing
support form Copywriter, digital support from Digital Manager.
Works with colleagues in the Heritage, Resources and Visitor Experience Directorates.
Represents Marketing across a range of internal and external meetings.
Liaison externally with other networks, organisations and wider business partners.
Ability to positively represent the Museum to external organisations.
Knowledge, Skills and Experience
Subject
Mandatory
Knowledge Project managing campaigns for audience specific projects.
High level of understanding and skilled application of managing marketing and
communication matters.
Managing campaigns and full marketing communications mix, from brief to delivery.
Experience
Working with and managing the input of outside agencies.
Evidence of delivering successful marketing campaigns in similar environments.
Working independently, whilst managing time effectively and prioritising workload.
Experience of marketing in the leisure/tourism/ heritage sector.
These are a guide to the contents of the main job and the skills and experience required. (This is not
intended to be a task list). It is inevitable that the job content may change over time, and post holders are
normally consulted about any significant changes. This information may be periodically reviewed, revised
and updated to reflect appropriate changes.
National Museum of the Royal Navy | Reg Charity No 1126283
I have read and fully understand the above Role Profile
Agreed by ……………………….…………………..………
Date:………………………………………. (Employee)
Approved by:……………………………………………..…
Date:………………………………….. (Line Manager)
National Museum of the Royal Navy | Reg Charity No 1126283