Download Software Marketing

Software marketing
Job Profile & Description
A software marketer combines product marketing and software development fields to provide overall
program leadership and to drive a customer and market-focused product sales system. A software
marketing role provides responsibilities to deliver business profitability, opportunities and revenue.
The candidate engages with customers, understands their needs and requirements then supports
efforts to build or develop product and systems that provide solutions to clients’ problems.
Responsibilities and Duties
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Leading software development teams through a prearranged gate process and support efforts
with development of value maps, value proposition, competitive analysis and response,
business case development and strategic pricing models
Marketing company software products
Driving cohesive messaging and integrated solutions into the market through coordinating
value proposition content for products.
Translating business functional requirements from application and application segment to
market-ready programs
Position company products to take advantage of market growth opportunities by analyzing
market structure; market and technology trends, preparing and communicating plans that
support implementation of these initiatives
Assist corporate marketing to drive integrated marketing and sales strategies across the
market.
Articulating and Understanding customer requirements, leading product development teams
through customer and market segmentation, targeting, developing the value proposition and
selling it.
Develop sales and management of programs related to product objectives
Maintain a great level of understanding of association market trends sales
Attend consumer trade shows and customer interaction marketing plans in various markets to
promote products
Work with Executive Director in developing annual marketing plan for the company product
Work with design software such as In Design, Adobe Photoshop and Illustrator to develop
electronic and print advertisements
Assist the Executive office with any assigned administrative functions
Education and Qualifications
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BS degree in Computer Science
University degree in Marketing
Knowledge in graphic design and competence in the use of required design software