Download BACHELOR OF ARTS: COMMUNICATION AND MEDIA

BACHELOR OF ARTS: COMMUNICATION AND MEDIA
COM 108 MEDIA LITERACY
An introductory course that examines multiple components of the media paradigm, including the operation of contemporary and
developing media, the role of advertising, the effect of society’s communication needs and emerging technology on the evolutionary
nature of media, the development of content, operation of media-related equipment and an analysis of how individuals can function
as knowledgeable media consumers to accurately interpret content.
COM 115 INTRODUCTION TO ADVERTISING AND PUBLIC RELATIONS
An introduction to the advertising and public relations industries including basic concepts and terminology related to the field. The
course focuses on the emergence of the industry and various stages of change in the industry as well as the creation of messages,
branding, media planning and social media strategy.
COM 145 TELEVISION PRODUCTION
An introductory course exploring the methods and equipment for television production, including lighting, audio, camera, video
switching, control room operation, set design and on-air performance. Projects include producing commercials, newscasts and other
programming.
COM 202 COMMUNICATION STRATEGIES AND PERFORMANCE
A practical study in effective oral communication across a variety of media and delivery platforms, including live presentations in
front of an audience and delivered via the Internet, as well as prerecorded and edited presentations.
COM 215 WRITING FOR PERFORMANCE
Techniques and art of storytelling as it applies to radio, film, television and personal documentary. Students study the foundations
for each form and create original work in film, television sitcoms and stage performance.
COM 255 FILM AND VIDEO EDITING
Instruction in the theories and applications of non-linear video editing. Students study professional techniques of video editors on
the latest cutting edge software while exploring the art of storytelling through a variety of methods and styles. Topics include
narrative film-style editing, documentary and news editing, and montage-style cutting used in music videos and commercials. A
hands-on laboratory course.
COM 322 NON PROFIT PUBLIC RELATIONS
The course examines public relations practices for nonprofit organizations, with a focus on how public relations can
assist in achieving the varied missions of nonprofits. Course content includes how to identify government, community
and corporate partnerships, and develop strategies for fundraising. Student assignments include producing PR materials
for nonprofit organizations
COM 341 PERSUASION AND PROPAGANDA
This course provides an analysis of the forces that shape public opinion and spread ideas, drawing from theories of persuasion and
argumentation in various contexts and across all media and platforms from non-mediated interpersonal communication to social
and emerging media. Students study the role of persuasion and propaganda in politics, advocacy, advertising and public relations,
interpersonal communication and the construction of media messages.
COM 350 COMMUNICATION LAW AND ETHICS
This course explores the legal and ethical aspects of communication and media practices, including libel law, advertising law,
invasion of privacy, copyright and trademark law, First Amendment aspects, the Freedom of Information Act and broadcast
regulation.
COM 360 COMMUNICATION THEORIES
This course examines the processes of communication and communication theory construction, including a survey of social scientific
and critical paradigms in major theories of communication.
COM 375 ADVERTISING, PUBLIC RELATIONS AND SOCIETY
This course examines history, organization and the role of advertising, public relations and social media in American society.
Advertising and public relations media such as websites, social networking sites, television, newspapers, magazines, cable and radio
are explored. Students create an advertising campaign for a contemporary organization and consider the influence it might have on
society.
COM 390 PHOTOJOURNALISM
This course studies pictorial narrative and the process of capturing the critical visual experience. Concentrates on developing the
photo essay through digital technology.
COM 451 INTERCULTURAL COMMUNICATION
A study of the influence of culture on communication, this course examines worldwide perception and symbols as the basic units of
culture and contact, and interaction and behavior as the basic units of communication. The course also offers a professional
practicum in research, counseling management and education for the management of productive intercultural relationships and
functional intercultural systems.
COM 475 SENIOR COMMUNICATION CAPSTONE
This capstone course enables students to apply theoretical and practical knowledge to develop a research paper, a video or other
creative/dramatic project that serves as an e-portfolio item. Students complete a comprehensive e-portfolio.
GVC 350 ADVERTISING, DESIGN AND PRODUCTION
This course concentrates on “real world” applications of design, principles and thought. Students study the management of projects
for commercial printing and electronic applications. Time is given to improvement of ads through verbal direction as well as the
design and production components. Effective interactions with classmates are developed and employed as a resource in the
conceptual and technical processes.
ELECTIVES
In addition to the core courses (listed separately) and the major courses (listed here), students will also complete:
FREE ELECTIVES
39 credits (13 courses) of any course of their choosing (that has not already been taken)
UPPER LEVEL ELECTIVES
3 credits (1 course) of any 300 or 400 level course of their choosing (that has not already been taken)