Download modern marketing is - Modern Marketing Partners

MEASURABLE
SEARCH OPTIMIZED
TARGETED
INTEGRATED
SOCIAL
THOUGHT LEADERSHIP
MODERN MARKETING IS
OUTBOUND
CONTENT
EFFECTIVE
SUSTAINABLE
STRATEGIC
INBOUND
ModernMarketingPartners.com
Meet Modern Marketing Partners
Modern marketing is changing rapidly and more complex than ever.
Yet new media without strategic branding and creative execution is spam.
Many marketing departments and agencies haven’t kept pace with new
techniques and approaches. Until now.
Meet Modern Marketing Partners­––an agency founded in award-winning advertising
and branding, but adapted to the digital marketing revolution. Marketing
that integrates print and digital. Online and offline. Inbound and outbound.
Thought leadership and lead generation. For one purpose: sales results.
Breakthrough Branding
Effective branding is foundational to all downstream marketing and requires
more than a great logo. Branding elements include naming and trademarks,
logos, color and graphic identities, stationary systems, packaging, signage and
more. Modern Marketing Partners is recognized with more than 20 national
creative and marketing awards for identity excellence. Agency principal Neil
Brown is a brand naming expert and author of the book, Branding Best
Practices: A Guide to Effective Business and Product Naming.
Above: Assorted Award-Winning Logos
Integrated Marketing Communications
Northwestern University seized IMC leadership. Modern Marketing Partners’
predecessor agency Ross/Brown pioneered IMC in the 90s with articles
and research published in Advertising Age, Business Marketing (now BtoB
magazine) and Marketing News. So is IMC relevant to modern marketing?
Yes, more than ever! Print and digital working together for the common good.
Above: AfterMath Claim Science IMC Program
Website Development & Search
Engine Optimization
Achieving top-position organic search results is no accident. Modern Marketing
Partners develops all websites with proven, search engine optimization (SEO)
techniques. To dominate search results, websites require complete and
accurate meta coding, off-page link-building, and social media integration.
We also retrofit existing websites to realize greater search results. Ask about
our complimentary SEO Analysis!
Above: AccessTek, Norix, CMA and IMEC Websites (Clockwise)
Advertising that Sells
Advertising, such as print, online, radio, and TV, might still be your largest
marketing spend. Effective advertising rapidly builds awareness and generates
direct response leads. It also features bold creative execution and clever
copy. Modern Marketing Partners creates award-winning advertising that
does all of the above.
Above: Weather guard, label-aire, Electric city, Omron and Concentra Ads (Clockwise)
Social Media Marketing
The business case for social media as a marketing and lead generation channel
is proven. In particular, well-executed social media can realize dramatic
improvements in search engine results. Social media is particularly potent when
integrated with traditional marketing and PR or publicity. Modern Marketing
Partners manages these programs turn-key or ala carte. From thought leadership
to blogs, to LinkedIn, Facebook, YouTube, Twitter and Google+, Modern
Marketing Partners manages your social initiatives a la carte or as part of
a broader marketing program.
Above: Illinois Manufacturing Extension Center Blog & Social Media
Print Collateral
Brochures and catalogs remain critical for many products and markets. Print
collateral might entail sales and training tools, technical manuals, and press
folders. To support your print needs, Modern Marketing Partners provides
complete copywriting and design services. And when required, we can manage
photography and printing. The whole enchilada.
Above: FC Lighting, March Pumps, Weather Guard and dek Print Collateral (Clockwise)
Content Marketing
Prospects buy from vendors, suppliers and resellers that they trust. From
partners that educate and inform. More than ever, thought leadership can be
attained through digital marketing. Modern Marketing Partners has realized
successful thought leadership through all aspects of content marketing.
Blogging and social sharing. Webcasts and whitepapers. Published research.
We then leverage content with integrated PR or publicity for measurable results.
Above: Cloud Accounting Institute
Start-Up Marketing
Small budgets and start-ups go hand-in-hand. Start-up marketing requirements
can be just as demanding as large brands. A break-through-the-clutter brand
identity can help. Free publicity and cost-efficient email marketing can succeed
with tiny investments. Search engine optimization (SEO) is always critical. But
you have to promise to spend more when Modern Marketing Partners delivers
3000% sales growth.
Above: Construction Marketing Association
Integrated Product Launch
Developing and launching new products or services is the lifeblood of many a
marketer. Yet is well documented that failure rates exceed 90%! With stratospheric
costs, how can a marketer improve launch success? By hiring Modern Marketing
Partners of course! We can help with all aspects from branding, to channel
marketing and sales communications. Packaging to promotions. And yes, we
will share our New Product Launch Checklist. Just ask!
Above: Experian AutoCheck Launch
Modern Marketing Partners
1700 Park Street, Suite 111
Naperville, IL 60563
P 630 868 5060
ModernMarketingPartners.com
For a complimentary consultation, contact Modern Marketing Partners.