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BU-­‐424 International Trade & Marketing Section Exam III Chapter # 16 Study Guide 32. (454) All of the following are specific objectives of sales promotion EXCEPT: D. building brand loyalty. 33. (455) An especially effective promotional tool when the product concept is new or has a very small market share is ____. C. product sampling k
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34. (455) Creating good relationships with the popular press and other media to help companies communicate messages to their publics—customers, the general public, and governmental regulators—is the role of ____. C. public relations a
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unfavorable P rumors, stories, and events? A. Public relations 36. (457) International public relations, sales promotion, and other IMC efforts work best when coordinated and reinforced with: C. a consistent advertising campaign. 37. (460) Which industry is the global leader in advertising expenditures? C. Automotive