Download Survey of Email Marketing Software in use at Australian

Survey of Email Marketing Software in use at
Australian Educational Institutions
UTS are seeking to enhance the management and co-ordination of email marketing across the university. Key
to achieving this improvement is the implementation of an email marketing software solution around which
internal processes and procedures can be developed. A coordinated solution will allow standardisation of
information and be a single source from which to communicate with external contacts.
The first step being undertaken is the gathering of requirements from stakeholders across the university.
Following this we plan to propose an appropriate procurement method to identify a software solution.
To aid us in selecting a solution, we would like to understand what other universities may already be using to
manage their email marketing and how this might be integrated with their customer relationship manager
(CRM) system. A set of questions has been prepared with the information that is relevant for our decision
making process. Ideally we are seeking a software solution that is well supported within Australia both from a
vendor and customer base point of view.
UTS currently use ‘Email Marketer’ to manage their email marketing.
The core functions of the email marketing solution that we seek are:

The ability to manage (create, import, export, duplicate check) contacts/subscribers

The ability to create and manage email templates without HTML expertise

The ability to upload attachments (files, photos, spread sheets etc.)to an email

The ability to test and send emails for multiple platforms (ipad, android, gmail etc.)

Flexible activity reporting, e.g. click through rates, open rates, location based statistics, device used to
open the email

Comprehensive Customer support including technical support and online training
Please provide responses to Liam Lynch at [email protected] by Monday the 22nd July.
Liam can also be contacted on 02 9514 7733.
Document1
University of Technology, Sydney
July 2013
page 1 of 3
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Question
Q1
Name of Institution
Q2
What email marketing software does
Response
your institution use and when was it
introduced?
Q3
What areas of your institution use this
software?
Q4
Is this software hosted by yourselves
or externally by the vendor?
Q5
How many user licences do you hold
and how many users are there?
Q6
Does the software provide a web
client or desktop client? Which one is
used?
Q7
Is the email marketing solution
integrated with your CRM system (or
any other system)? If so, in what
way?
Q8
Does your email marketing solution
bill monthly by the number of
subscribers/contacts?
Q9
Does your email marketing solution
have a limit on the amount of emails
that can be sent per month?
Q11
Can attachments be uploaded to an
email record?
Q12
Can images be resized easily within
an email template?
Q13
What sort of reporting is included with
the software?
Q15
Does the user access security allow
for difference levels of access?
Q16
In general how well does the software
perform and does it satisfy the user’s
needs?
Document1
University of Technology, Sydney
July 2013
page 2 of 3
#
Question
Q17
Do you have any future plans to
Response
replace or enhance your current email
marketing software?
Q18
Do you use any other software to
support your email marketing
processes?
Q19
How would you rate the vendor in
terms of customer support?
Q20
Do you have any further comments?
Thanks you for your time. If you are available to be contacted for further discussion please provide
your contact details.
Contact name/role:
Contact
email/Telephone:
Document1
University of Technology, Sydney
July 2013
page 3 of 3