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Conciseness
Courtesy
Clarity
Completeness
Consideration
Concreteness
Correctness
Seven C’s of Effective
Communication
Objectives
Describe the Components of Communication Process
Explain What makes Communication Ineffective
Explain the Seven C’s of Effective Communication
Explain How to Communicate by Showing Consideration
Explain the Use of NATO Phonetic Alphabet for Clarity
Explain Role of Tone in Appearing Courteous
Explain the Use of Vocabulary for Correctness
Explain the Strategies to Apply Seven C’s of Communication
List the Characteristics of a Good Communicator
List the Tips for Effective Communication
Introduction
Recently, Ubersoft bagged a
large project for developing
the Customer Relationship
Management (CRM)
software for an esteemed
bank, Goldmann Bank. Liam
and his team are going to
work on the ‘Goldmann
CRM’ Project, as it was
named.
Introduction
The schedule for the project
was very tight and all the
team members including
Liam were required to work
extra hours. As per
Ubersoft’s Company Policy,
each employee had the
flexibility to put in extra
hours either from office or
from home.
Introduction
Hence, an employee
working extra hours from
home could access the
company servers by logging
into the Company’s Virtual
Private Network (VPN) from
his home.
Liam submitted the initial
design document to the
client for their review.
Introduction
Liam waited for the client’s
call over the entire weekend
but he did not receive any
call from them.
He also checked his mail but
did not see any mail from
the client.
Introduction
In fact, the client had tried
calling Liam several times
over the weekend and was
frustrated that Liam had not
given his mobile number
correctly to him.
Liam lost face in front of the
client and also valuable time
was wasted as the design
document was not finalized
over the weekend.
Introduction
Hence, you can understand
the criticality of effective
communication.
All this confusion could have
been avoided, if Liam had
shared his mobile number
and then cross checked with
the client to see if the client
had noted it down correctly.
Introduction
Also, Liam could have
emailed the mobile number
to the client rather than
dictating it, for more clarity
and accuracy of the
message.
Introduction
Hence, you can understand
that effective communication
involves many factors that
have to be considered to
make it effective such as the
‘Seven C’s of Effective
Communication’.
Components of Communication Process
Message
Sender
Decoding
Encoding
Media
Feedback
Response
The main components of communication process are as follows:
• Context
• Sender / Encoder
• Message
• Medium
• Recipient / Decoder
• Feedback
Let us look at each component in detail.
Receiver
What makes Communication Ineffective?
It is important that before learning to communicate effectively, you should
understand the key barriers of communication . These barriers make communication
ineffective and are as follows:
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Seven C’s of Effective Communication
There are 7 C’s of effective communication which are applicable to both written
as well as oral communication. Awareness of the 7 C’s of communication makes
you an effective communicator. The 7 C’s of effective communication are as
follows:
Conciseness
Courtesy
Clarity
Completeness
Consideration
Let us look at each in detail.
Concreteness
Correctness
Courtesy
‘Courtesy’ in a message implies the
message should show the sender’s
expression as well as should respect
the receiver.
The sender of the message should be
sincerely polite, judicious, reflective
and enthusiastic.
Common Courtesy Expressions
Some of the common courtesy statements that you can use are:
Let me help you with that.
I beg your pardon.
Could I please come in?
This way please.
May I help you?
Take Care!
Goodbye
Have a good day!
How do you do?
How are you?
Good Morning
Strategies to Apply Seven C’s of Communication
Emotions should be managed in a
conversation. If you are getting angry,
you have to calm yourself by:
• Speaking to the person as if the
other person is not angry
• Avoid the use of the word "you" this avoids blaming.
• Nod your head to assure the other
person that you heard him.
• Maintain eye contact with him.
Move the discussion to a private area,
if possible.
Tips to Improve Workplace Communication
•
An individual may be extremely hard
working and an intelligent worker, but
to taste success in the fierce
competitive world, the person has to
be a good and impressive
communicator.
•
In organizations, you will not get too
many chances to win the confidence of
your boss and fellow workers.
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