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TELEVISION BRAND MANAGER: SABC 1 [Scale 300] MAIN PURPOSE OF POSITION To develop and implement a brand strategy aligned with SABC 1 strategy ensuring compliance to mandate, sustainable commercial viability and programmes aligned to market needs and target audience KEY ACCOUNTABILITIES Ensure competitive positioning of the brand to generate maximum revenue, meet target audience and SABC mandate requirements. Ensure synergies within the brand is optimised to fulfil core directives to inform, educate and entertain Continually review, measure, monitor and review brand performance and report on profitability and delivery on set targets Close working relationship with Programming, On-Air, Market Intelligence and Sales to achieve set targets Timeously provide briefs and footage for promo campaigns Identify brand marketing opportunities by identifying consumer requirements; defining market, competitors’ share, and competitors’ advantages and weaknesses; forecasting projected business Improve portfolio programme marketability and profitability by researching, identifying, and capitalising on market opportunities; effectively promote programmes to increase audience growth in accordance with the channel strategy Direct internal and external brand marketing presentations to enhance communication, awareness and buy-in Obtain market share by planning, developing, implementing and evaluating advertising, merchandising, publicity and trade and consumer promotion programs for the brand Interact with channel service providers and ensure alignment to specific marketing strategy Compliment, synergise and provide information for the trade marketing role of Sales & Marketing Manage, maintain and expand customer relationships, exploiting specific needs, anticipating new opportunities Plan, determine, manage and ensure cost effective utilisation of budget Identification and exploitation of alternative revenue streams Accomplish brand integration by participating in key brand development projects Create brand ‘ownership’ and support within the Channel and the SABC Achieve campaign objectives through gathering pertinent information, identifying and evaluating options, choosing a course of action and directing the steering process Develop, co-ordinate and implement the channel’s brand Communicate with all media owners – radio, press, magazines regarding SABC brand Liaise with outside Marketing Agencies in the commissioning and implementation of branding campaigns Continual feedback to Network Marketing Manager on campaign progress and stay aligned to the project objectives, deliverables and timeframes Attend regular meetings with producers and commissioning editors about brands Find opportunities to utilise and negotiate exchanges between media partners to promote brands Ensure web site details are accurate and up-to-date, with relevant information and editorial content that supports branding Maintain professional and technical knowledge through networks, workshops, professional societies and state-of-the-art benchmarking QUALIFICATIONS & EXPERIENCE Degree in Marketing or equivalent 4 Years’ experience in marketing environment (preferably in advertising / media industry) 2 Years management experience Computer literacy Entrepreneurial flair and lateral thinking abilities Understanding of the broadcasting/entertainment environment Excellent communication (verbal and written) and interpersonal skills Strategic orientated and proven ability in strategy formulation and execution Able to solve problems and take decisions Ability to manage a budget Apply, with a concise CV to: The HR Manager: Television. Email:<[email protected]> Closing Date: 12 June 2014 * Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act and the SABC’s Employment Equity initiatives. If you have not had any response within six weeks of the closing date, please accept that your application has been unsuccessful