Download To develop and secure a sustainable strategic and

TELEVISION
BRAND MANAGER: SABC 1
[Scale 300]
MAIN PURPOSE OF POSITION
To develop and implement a brand strategy aligned with SABC 1 strategy
ensuring compliance to mandate, sustainable commercial viability and
programmes aligned to market needs and target audience
KEY ACCOUNTABILITIES
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Ensure competitive positioning of the brand to generate maximum
revenue, meet target audience and SABC mandate requirements.
Ensure synergies within the brand is optimised to fulfil core directives to
inform, educate and entertain
Continually review, measure, monitor and review brand performance and
report on profitability and delivery on set targets
Close working relationship with Programming, On-Air, Market Intelligence
and Sales to achieve set targets
Timeously provide briefs and footage for promo campaigns
Identify brand marketing opportunities by identifying consumer
requirements; defining market, competitors’ share, and competitors’
advantages and weaknesses; forecasting projected business
Improve portfolio programme marketability and profitability by researching,
identifying, and capitalising on market opportunities; effectively promote
programmes to increase audience growth in accordance with the channel
strategy
Direct internal and external brand marketing presentations to enhance
communication, awareness and buy-in
Obtain market share by planning, developing, implementing and
evaluating advertising, merchandising, publicity and trade and consumer
promotion programs for the brand
Interact with channel service providers and ensure alignment to specific
marketing strategy
Compliment, synergise and provide information for the trade marketing
role of Sales & Marketing
Manage, maintain and expand customer relationships, exploiting specific
needs, anticipating new opportunities
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Plan, determine, manage and ensure cost effective utilisation of budget
Identification and exploitation of alternative revenue streams
Accomplish brand integration by participating in key brand development
projects
Create brand ‘ownership’ and support within the Channel and the SABC
Achieve campaign objectives through gathering pertinent information,
identifying and evaluating options, choosing a course of action and
directing the steering process
Develop, co-ordinate and implement the channel’s brand
Communicate with all media owners – radio, press, magazines regarding
SABC brand
Liaise with outside Marketing Agencies in the commissioning and
implementation of branding campaigns
Continual feedback to Network Marketing Manager on campaign progress
and stay aligned to the project objectives, deliverables and timeframes
Attend regular meetings with producers and commissioning editors about
brands
Find opportunities to utilise and negotiate exchanges between media
partners to promote brands
Ensure web site details are accurate and up-to-date, with relevant
information and editorial content that supports branding
Maintain professional and technical knowledge through networks,
workshops, professional societies and state-of-the-art benchmarking
QUALIFICATIONS & EXPERIENCE
 Degree in Marketing or equivalent
 4 Years’ experience in marketing environment (preferably in advertising /
media industry)
 2 Years management experience
 Computer literacy
 Entrepreneurial flair and lateral thinking abilities
 Understanding of the broadcasting/entertainment environment
 Excellent communication (verbal and written) and interpersonal skills
 Strategic orientated and proven ability in strategy formulation and execution
 Able to solve problems and take decisions
 Ability to manage a budget
Apply, with a concise CV to: The HR Manager: Television.
Email:<[email protected]>
Closing Date: 12 June 2014 *
Preference will be given, but not limited to, candidates from designated
groups in terms of the Employment Equity Act and the SABC’s Employment
Equity initiatives.
If you have not had any response within six weeks of the closing date, please accept
that your application has been unsuccessful