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un Fundamentals of Finance & Marketing un Faculty of Economics and Business Administration Presented by: Sanjeev Nath un un Presentation Goal • Put in context where we are in this class – What you have covered? • Plan the semester – Where are we going? • How are these topics inter-related? • Approach to the class – Your role – My role un un So far… un •Goals, People, and Activities Business in a Changing World •Different Economic Systems: Capital, Social, Communism •Supply/Demand, Competition •Ethics Social Responsibility •IB: Trade, Barriers, Block/Alliance •IB: Exp/Imp, FDI, JV, MNC Franchise, & Strategy •IT: Managing Info, B2B, B2C, C2C un So far… •Sole Proprietorships, Partnerships, and Business in a Changing World Corporations •Mergers and Acquisitions Starting & Growing a Business •Small Businesses un un So far… •Managment Functions Business in a Changing World •Types and Areas of Management •Skills of Managers, Starting & Growing a Business •Organizational Structures: Contributes to Communication • Groups and Teams Quality and •OM. Capacity, Lead Time, Bottlenecks, Competitiveness Logistics, Scheduling un So far… un un •Hawthorne Effect, Maslow Business in a Changing World •Motivation Techniques Starting & Growing a Business •Recruitment, Selection, Retention, and Separation •Turnover, Benefits, Unions •Diversity Quality and Competitiveness Human Resources Example Ebbs, Flows and Residual Impact of Business Fads * 1950-2000 un un Self Managing Teams Core Competencies Horizontal Organizations Business Process Re-engineering Continuous Improvement/Learning Organization Empowerment Workout Visioning Cycle Time/Speed Benchmarking One Minute Managing Corporate Culture Intrapreneuring Influence Index Just in Time/Kanban Matrix MBWA Portfolio Management Restructuring/Delayering “Excellence” Management by Objectives Conglomeration ‘Theory Z’ T-Group Training Brainstorming Theory X and Theory Y Satisfiers/Dissatisfiers Managerial Grid Quality Circles/TQM Wellness Decentralisation Value Chain Zero Base Budgeting Strategic Business Units ‘Theory Z’ Experience Curve Diversification Decision Trees 1950 1960 1970 1980 1990 2000 un Business in a Changing World Starting & Growing a Business Moving Forward… Marketing Accounting Quality and Competitiveness Human Resources Finance un un un Inter-Connections Accounting Finance Human Resources Information Systems Labor Relations Marketing General Business Logistics/Production Strategy un un Example Accounting Finance Human Resources Information Systems A Party Labor Relations Logistics/Production Marketing Strategy un Business in a Changing World Starting & Growing a Business Quality and Competitiveness Human Resources Moving Forward… Marketing un un Marketing Section un Introduction Target Market Product Distribution Env. Factors •Five Types of Utility •Marketing Concept and Functions •Customer Relations Management Pricing Promotion un Marketing Section un Introduction Target Market Product Distribution Env. Factors •Target Market Strategies •Ways to Segment a Market •Buying Behavior Pricing Promotion un Marketing Section un Introduction Target Market Product Distribution Env. Factors •Developing and Classifying Products •Product Life Cycle •Identifying Products: Crossing the Chasm Pricing Promotion un Marketing Section un Introduction Target Market Product Distribution Env. Factors •Distribution Channels •Intensity of Coverage •Actual Distribution Pricing Promotion un Marketing Section un Introduction Target Market Product Distribution Pricing Env. Factors •Strategies •Relavance of Contribution and Gross Margin •Competition Promotion un Marketing Section un Introduction Target Market Product Distribution Env. Factors •Methods •Push and Pull Strategies •Location Pricing Promotion un Marketing Section un Introduction Target Market Product Distribution Env. Factors •Four forces affecting your product Pricing Promotion un Moving Forward… Business in a Changing World Starting & Growing a Business Quality and Competitiveness Human Resources Accounting un un un Accounting Section Introduction Journal Entry Income Statement Balance Sheet Break – Even Analysis Ratio Analysis •Who uses Accounting, and for what? •Double – Entry Book Keeping •The Accounting Cycle un un Accounting Section Introduction Journal Entry Income Statement Balance Sheet Break – Even Analysis Ratio Analysis •Debits and Credits •Importance of Understanding the Terms un un Accounting Section Introduction Journal Entry Income Statement Balance Sheet Break – Even Analysis Ratio Analysis •Creating the Income Statement •Calculating Cost of Goods Sold •Calculating Gross Margins un un Accounting Section Introduction Journal Entry Income Statement Balance Sheet Break – Even Analysis Ratio Analysis •Creating the Balance Sheet •Calculating Contribution Margin un un Accounting Section Introduction Journal Entry Income Statement Balance Sheet Break – Even Analysis Ratio Analysis •Monetary and CM% Break - Even •Step Fixed Break Even •Blended Break - Even un un Accounting Section Introduction Journal Entry Income Statement Balance Sheet Break – Even Analysis Ratio Analysis •Using the Income Statment and the Balance Sheet to Analyse company performance and provide recommendations un un un Questions un un Consulting Question un • Your consulting firm has just been asked to examine this situation: • An automotive retail store and garage with two stores (one located in the suburbs, the other in downtown) is experiencing difficulty. • Market share is increasing but total profit is decreasing. • What questions should you as to help the company start back on the right track? What recommendations would you make?