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Yarmouk University Faculty of Economics and administrative services Department of Marketing MKT 327 Promotion Management Course Credits: 3 Cr. Hrs. Semester: First Semester 2012-2013 Instructor: Amjad Hasan Al Amad E-Mail address: [email protected] Website link: http://faculty.yu.edu.jo/alamad/ Office Hours: 10-11 Sunday/ Tuesday/ Thursday. 12:30- 1:30 Monday/ Wednesday Course description: This course aims to give you an advanced level of knowledge in Promotion field, which is one of the marketing four Ps. This course will increase our appreciation to the importance of promotion as a marketing activity for all organizations. Student will study all elements that together compose the promotional mix: Advertizing, Personal selling, public relations, and sales promotion. Moreover, the course will give much attention to the usage of the newly developed technologies in promoting an organization’ image, products, and services. The discussion also will cover a very important topic, which is the importance of integrating an organization’s communications in order to send a clear and consistent message to its audience. Evaluation Plan: Students will be evaluated in this course as follows: 1- First exam 20% 2- Second exam 20% 3- Final exam 50% 4- Absences 10% Note: students who participate effectively will be rewarded by extra marks. So Please Participate. Teaching Resources: Integrated Advertising, promotion, and marketing communications, fourth edition Clow, and Baack FT Prentice Hall. Note: I recommend buying the original textbook. Course plan: Topic Integrated Marketing Communications Corporate Image and Brand Management Promotions opportunity analysis First exam Advertising management Advertising design: theoretical frameworks and types of appeals. Advertising design: message strategies and executional frameworks. Traditional Media channels Second exam Alternative Marketing Sales promotion. Public relations and sponsorship Programs Evaluating an integrated marketing program Final exam chapter Chapter 1 Chapter 2 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 10 Chapter 13 Chapter 15 Important Rules: 1. You are expected to attend all classes. But, you are allowed to miss up to 15% of the total attendance. No excuse is required to miss classes within the allowable 15%. 2. Switch off your mobile phone while in the class, and do not leave it in front of you. 3. Participate in the class wisely and purposefully. 4. Come to class on time. 5. Make up exams can be considered only in exceptional cases, with a justifiable excuse. Such exams are expected to be more difficult than standard exams. Good Luck