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FORIMMEDIATERELEASE MediaContact: NicoleStickel [email protected] 312.240.2655 NewOmnichannelResearchSpotlightsDirectMail’sSwayinGainingCustomers SG360oisaco-sponsorofamajorstudythatidentifieskeyelementstoomnichannelstrategy success WHEELING,Ill.,Nov.17,2016–Anewstudyofomnichannelmarketingbasedonintensiveresearch underscoresdirectmail’sforemostroleinhelpingcompaniesacquirenewcustomersandprospectsby engagingallchannelstocommunicatewiththem.SG360o,aleadingprintinganddirectmarketing solutionsproviderthatoffersmultichannelmarketingsolutions,wasaco-sponsoroftheresearchand whitepaper–titled“FromTheorytoPractice:ARoadmapto‘Omnichannel’Activation”–conductedby WinterberryGroupandsponsoredbytheData&MarketingAssociation(DMA). Omnichannelmarketinghascomeofage,fueledbytechnologyadvancesthatenablemarketersto deployawiderangeofmarketingchannelstocustomersandprospects.Butexecutionofomnichannel strategieshasprovendifficult.Thenewresearchrevealsthatjust6.7percentofmarketersandservice providerssurveyedarefullysatisfiedintheirabilitytoemployaudienceinsightsfromonechannelacross othertouchpointseffectively. “Ourjobistoidentifyhowwecanhelpbrandsorchestrateandnavigateeffectiveomnichannel marketingprograms,”saidMaryLeeSchneider,presidentandCEOofSG360o.“Fordirectmailin particular,thisresearchunderscorestheeffectivenessofdirectmailinomnichannelmarketing programsbyleadingincustomeracquisitionandenhancingtheefficacyofotherchannels,particularly emailandsearch.” Thewhitepaperidentifiesthreecriticalingredientsforestablishingomnichannelstrategiesthat succeed.Theyarerecognition,thecontinualidentificationofcustomersandprospectsengagingin numeroustouchpoints;engagement,maintenanceofamixofchannelsdeployedtodeliverthebest customerexperience;andorchestration,thecoordinatedmanagementofcustomers’experiencein supportoffulfillingtheirpreferences. AboutSG360o SG360oisanindustry-leadingprintinganddirectmarketingservicesproviderthatoffersmultichannel marketingsolutions.Itsservicesrangefromresearchandstrategytoconceptandexecutionand includesmultichannelmarketing,directmail,dataanalytics,andfulfillment,amongotherservices. HeadquarteredinWheeling,Ill.,itwasfoundedin1956andhasannualrevenuesof$300million. BesidesWheeling,ithaslocationselsewhereinIllinoisandalsoinCalifornia,Michigan,Minnesota,New Jersey,NewYorkandTexas.Moreinformationisavailableatwww.sg360.com.
