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Post Details
Job Title:
Job Family
Last Updated: 02/08/2016
Marketing & Communications Manager
Professional Services
Responsible to
Head of Commercial Services
Responsible for (Staff)
3 members of the Marketing Team
Level 4
Job Purpose Statement
The post holder is responsible for creating and implementing the Marketing Plan for Surrey Sports Park in support of
the Sports Park’s overall strategy. Leading the delivery of innovative and effective marketing and communications
campaigns for Surrey Sports Park, the post holder manages a team of 3 reports and is responsible for the successful
delivery of integrated multi-channel marketing activities for all the sporting properties of the Sports Park, including
Team Surrey and three professional sport franchises The post holder is also a source of marketing expertise for all
Sports Park departments.
Key Responsibilities
This document is not designed to be a list of all tasks undertaken but an outline record of the main responsibilities (5 to
8 maximum) and should be read in conjunction with the accompanying Job Purpose.
1.
2.
3.
4.
5.
6.
7.
8.
The creation, in conjunction with the Head of Commercial, of the Marketing & Communications Strategy for Surrey
Sports Park which supports the delivery of the overall Sports Park Strategy
The creation, management and implementation of the Marketing Plan to support the delivery of all revenues
within the Sports Park business plan through appropriate marketing campaigns. This specifically includes creating
ticket sales campaigns to deliver budgeted ticket revenues for all three franchises and the marketing of all of the
adult and junior activities related both to the franchises and to all other Sports Park programmes
The creation, management and implementation of a Marketing Communications Plan (and within this a Content
Generation Plan) covering all print and digital channels including the websites, e-mail and social media outputs for
all SSP properties including all three franchises
Brand guardian for all of the Surrey Sports Park brands including all of the sports franchises and all the Park’s other
owned properties
Oversee media relations and PR/ communications outputs for Surrey Sports Park including the management and
coordination of all franchise-related press and PR for local, UK and international media including liaising over
media activity with NGBs, professional athletes and teams as required
Lead the marketing team in all areas of its activities, including liaising with external creative agencies where
appropriate, resulting in the development and implementation of marketing campaigns and marketing materials
which respond to briefs from the relevant departments
Coordinating all marketing requirements for sponsors across all three franchises, including liaising with sponsors
where required
Control of marketing budgets for Surrey Sports Park ensuring that spend and marketing effectiveness are
monitored and that marketing campaigns are managed in line with both budget and the Marketing Plan.
N.B. The above list is not exhaustive.
Problem Solving, Accountability and Dimensions of the role
The post holder has specific responsibility within a clearly defined area of operation for supporting a range of new and
ongoing marketing and communications projects, campaigns and events, alongside direct responsibility for content
generation and providing routine administrative support to the Head of Commercial.
The post holder will, with the support of colleagues from the wider Commercial Department, encourage a pro-active
commercial culture, with an emphasis on targeted digital marketing methods and a preference for measurable,
content-led campaigns and initiatives.
The post holder will be a confident face-to-face communicator able to develop positive working relationships with a
range of key stakeholders, including Surrey Sports Park colleagues, University of Surrey staff and students, creative
agencies, commercial partners and the media.
The post holder is expected to provide regular feedback and reports on their progress against tasks and objectives, and
take a pro-active approach bringing new ideas and opportunities to the table.
Once established in the role the post holder will require little supervision and will escalate issues which fall outside of
the remit of the role to the Head of Commercial Services. They will have the latitude within their daily/weekly work
routine to organise and prioritise their own work, to ensure that key deadlines and objectives are met. This will
include successfully managing any conflicting demands, possessing a basic awareness of the options available and
being able to make effective and appropriate decisions, referring only to their line manager where appropriate.
There is a need in this role for the post holder to create effective policies (sometimes from scratch) which can be
applied consistently to recurring events such as around franchise matchdays or events taking place at the Sports Park
and that where issues exist the post holder should play an effective role in determining a suitable course of action. The
post holder may occasionally experience more unusual queries or issues, where there is no formal guidance and they
will need to interpret past precedents and apply their judgement to determine an appropriate course of action or as
needed to refer the matter to their line manager for guidance/resolution.
The post holder may be required to suggest improvements or developments to current working practices in
consultation with their manager, in order to ensure the smooth running of the service they provide.
This post involves both direct line management and budgetary responsibility.
Person Specification This section describes the sum total of knowledge, experience & competence required by the
post holder that is necessary for standard acceptable performance in carrying out this role.
Qualifications and Professional Memberships
Degree, HND, NVQ 4 qualified or equivalent in relevant subject/relevant formal training, plus a number
of years experience
E
Or:
Broad vocational experience, acquired through a combination of job-related vocational training and
considerable on-the-job experience, demonstrating development through involvement in a series of
progressively more demanding relevant work/roles.
Technical Competencies (Experience and Knowledge) This section contains the level of
competency required to carry out the role (please refer to the Competency Framework
for clarification where needed and the Job Matching Guidance).
Essential/
Desirable
Level
1-3
Experience of writing copy for different purposes/audiences
E
3
Experience in sports reporting and/or writing press releases
E
2
Accuracy and attention to detail
E
3
Experience in developing and implementing marketing plans, marketing communications
plans and content generation plans
D
N/A
An interest in and ability in filming using video cameras, still cameras, equipment and
editing software
D
N/A
Excellent IT skills including working knowledge of Mac, Microsoft Office including
Outlook, Word and Powerpoint
E
3
Working knowledge of Adobe Creative Suite including Photoshop and InDesign
E
2
Experience with working on email campaign software such as Mailchimp
E
3
Experience managing / working on content for social media channels
E
3
Experience working with design of publicity print materials /digital graphics
E
3
Experience using website content management systems
E
3
Ability to work independently in relation to routine activities
E
3
Ability to use initiative in dealing with issues, as well as a flexible approach to work.
E
2
Experience of working in a similar organisation in a similar capacity
E
2
Keen interest in sport, health and fitness, sporting events and competitions
E
3
Knowledge or experience of University sport
D
N/A
Special Requirements:
Flexibility to work during antisocial hours including early mornings, late evenings and weekends
Core Competencies This section contains the level of competency required to carry out this role. (Please
refer to the competency framework for clarification where needed). n/a (not applicable) should be
placed, where the competency is not a requirement of the grade.
Essential/
Desirable
E
Level
1-3
Communication
3
Adaptability / Flexibility
2
Customer/Client service and support
2
Planning and Organising
3
Teamwork
3
Continuous Improvement
2
Problem Solving and Decision Making Skills
2
Leadership /Management
3
Creative and Analytical Thinking
3
Influencing, Persuasion and Negotiation Skills
2
Strategic Thinking
2
Organisational/Departmental Information & Key Relationships
Surrey Sport Park is one of Europe’s premiere sites for elite sport, physical activity, well-being and leisure. The values of
performance, participation and personal development underpin the very heart of the complex. The park brings together
high quality facilities and passionate people with a desire to achieve and provides a venue that supports the ambitions of
all users, regardless of ability, from world class athletes to grassroots beginners.
The post holder will work closely with all Sports Park staff, both internal and external guests and external bodies such as
local schools and community groups. The post holder will have contact with students and members of the local
community.