Download Ads- Everybody thinks advertising is a virus on humanity. Right?

Ad Stats-
From The National Institute on Media & The Family
•
The average American child may view as many as
40,000 television commercials every year
(Strasburger, 2001).
•
Children as young as age three recognize brand
logos (Fischer, 1991), with brand loyalty influence
starting at age two (McNeal, 1992).
•
In 2002, children ages four to twelve are expected
to spend an estimated $40 billion (McNeal, 2002).
•
In 1997, $1.3 billion was spent on television
advertisements directed at children. Counting all
media, advertising and marketing budgets aimed at
children approached $12 billion (McNeal, 1999).
•
Children who watch a lot of television, want more
toys seen in advertisements and eat more
advertised food than children who do not watch as
much television (Strasburger, 2002).
•
Four hours of television programming contain about
100 ads (Minneapolis Star Tribune, 1999).
Ad Stats-
From Advertising is Good for You.
• 67% of respondents agree that
"advertising funds low-cost and free
content on the Internet, TV, newspapers
and other media."
• 81% agreed that "advertising and
sponsorship are important to fund sporting
events, art exhibitions and cultural
events."
• 71% agreed that "advertising contributes
to growth of the economy.“
• 67% agreed that "by providing me with
information, advertising allows me to make
better consumer choices."
• And 66% agreed that "advertising often
gets my attention and is entertaining.“
• Moms control 85% of household spending
Ads-
From Advertising is Good for You. Agree or Disagree?
• Advertising does not make you
buy things you don’t need.
• Advertising doesn’t make kids
fat.
• Advertising does not cause
eating disorders.
• Advertising people aren’t
sinister types who spend their
time hatching dangerous
campaigns to hurt people.
Ads-
Group Debate
#
Statement
Debate
1
Advertising does not make you buy things you don’t need.
Point- A
2
Advertising makes you buy things you don’t need.
Point- A
3
Advertising doesn’t make kids fat.
Point- B
4
Advertising makes kids fat.
Point- B
5
Advertising does not cause eating disorders.
Point- C
6
Advertising causes eating disorders.
Point- C
7
Advertising people aren’t sinister types
Point- D
8
Advertising people are sinister types
Point- D
Ads-
Group Debate
Instructions
1. Your group is to research and find facts, stats, and evidence
supporting whatever side of the debate you’ve been given.
2. Once you have all of the research complete each group member
must present part of the argument.
3. Each group will present their statements, facts, and images in a
powerpoint.
TV Stats-
From Turn Off your TV
•
Most 2- to 5-year-olds watch TV an average of 31
hours each week, or more than 4 hours each day.
•
Prime time TV has an average of 6 violent acts
every hour; children’s programming has an average
of 26 violent acts every hour.
•
Children watching TV may see 50,000 TV
commercials each year.
•
The average American family has the TV on for 6.2
hours every day.
45% percent of American homes watch news during
dinner.
•
•
The average news item runs no longer than 45
seconds.
•
Only 10% of children’s viewing time is spent
watching children’s television; the other 90% is
spent watching programs designed for adults.
TV offers benefits to kids
•
Because of its ability to create powerful touchstones, TV enables young
people to share cultural experiences with others.
•
Shared viewing gives family members of all ages an opportunity to spend
time together.
•
Parents can use TV as a catalyst to get kids reading—following up on TV
programs by getting books on the same subjects or reading authors whose
work was adapted for the programs.
•
Great television can teach kids important values and life lessons.
•
TV programs often explores controversial or sensitive issues, which can
make it easier for parents and kids to discuss them.
•
Educational programming can develop young children's socialization and
learning skills.
•
News, current events and historical programming can help make young
people more aware of other cultures and people.
•
Documentaries can help develop critical thinking about society and the
world.
TV-
Group Debate
#
Statement
Debate
1
People have grown addicted to television, often neglecting
more important things like meals, sleep, and even work.
Point- A
2
People have not grown addicted to television, and find time for
important things like meals, sleep, and work.
Point- A
3
People who do not watch television are happier than those
who watch it.
Point- B
4
People who watch television are happier than those who do
not watch it.
Point- B
5
6
7
TV completely cuts the viewer off from the real world.
Point- C
TV completely informs the viewer about from the real world.
Point- C
Television prevents people from communicating with each
other.
Point- D
8
Television helps people communicate with each other.
Point- D
TV-
Group Debate
Instructions
1. Your group is to research and find facts, stats, and evidence
supporting whatever side of the debate you’ve been given.
2. Once you have all of the research complete each group member
must present part of the argument.
3. Each group will present their statements, facts, and images in a
powerpoint.