Download AbilityNet Digital Marketing Manager Job Description Dec 2016

AbilityNet Job Description
Job Title: Digital Marketing Manager
Reporting to: Head of Marketing and
Communications
Band: 3
Department: Sales and
Marketing
Job Purpose
This is an exciting new role for a unique charity that uses the power of digital
technology to transforms lives of disabled people at home, at work and in
education.
AbilityNet relies on its digital marketing and communications to promote its
charitable and commercial services, targeting a wide range of audiences in
the UK and further afield with a variety of messages.
Our communications team has developed a successful content strategy which
is delivering a range of useful information across a huge range of topics.
We now need to focus on promotional activity that attracts attention and
enquiries for our services.
The Digital Marketing Manager will work directly with the Head of Marketing
and Communications to ensure that we make the best possible use of all
relevant digital marketing channels to promote what we are doing and deliver
AbilityNet’s commercial and charitable goals.
This includes planning and delivering paid campaigns of all type, optimisation
of AbilityNet’s own web content, monitoring and reporting on relevant metrics
and working closely with colleagues to build the value of AbilityNet’s presence
on all key social media platforms.
Principal Accountabilities
 Setting up and managing digital advertising campaigns to promote
AbilityNet’s services and events
 Review and implement PPC and SEO activities that increase the
volume of relevant traffic to the website.
 Working with colleagues to manage the AbilityNet website to ensure
that it is optimised to deliver commercial and charitable goals
 Working with colleagues to plan and produce digital content that meets
the needs of AbilityNet’s many audiences
 Build relationships with external partners to ensure that AbilityNet’s API
is delivering relevant content to other sites and digital services
 Identify and collect relevant metrics on all digital activity, including the
use of Google Analytics and other measurement tools
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Working with HR staff to identify recruitment needs and deliver specific
digital campaigns as required
Prepare regular reports to the Sales and Marketing team to report on
activity
Support AbilityNet’s planning processes by providing analysis and
insights about digital activity
Providing practical support for online events including webinars,
podcasts and webcasts
To undertake any other task consistent with the scope of the post, as
requested by the Head of Marketing & Communications
The post-holder will work from home but must be close to Brighton so that
they can work closely with the Head of Marketing & Communications
Regular travel will be needed to London with occasional travel to other parts
of the UK
Knowledge, Skills and Experience
Essential
Experience of planning and delivering successful PPC campaigns in
business or charitable settings
Experience of optimising AdWord accounts to deliver business or
charitable goals
Experience of using relevant CMS system (we use Drupal) to manage and
optimize website content
Good knowledge of PPC and best practice SEO techniques
Strong understanding of Google Analytics
Able to analyse data and metrics and translate into actionable strategies
Marketing degree or professional qualification in digital marketing
Preferred:
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Experience of creating and sharing content online inc written, video or
audio content
Bachelor's degree in Marketing or related
Image editing and web design skills
This job description is not exhaustive. It merely acts as a guide and may be
amended to meet the changing requirements of AbilityNet at any time after
discussion with the post holder.
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