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TECHNICAL UNIVERSITY OF MOMBASA
Faculty of Business & Social Studies
DEPARTMENT OF BUSINESS STUDIES
UNIVERSITY EXAMINATIONS FOR DEGREE IN
BACHELOR OF BUSINESS ADMINISTRATION
HCB 2315: INTERNATIONAL MARKETING
END OF SEMESTER EXAMINATIONS
SERIES: APRIL 2013
TIME: 2 HOURS
INSTRUCTIONS:
 Answer Question ONE (Compulsory) and any other TWO questions.
This paper consists of Two printed pages
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QUESTION 1 (Compulsory)
a)
Kenya is host to many Multinational Corporations (MNCs). Describe FIVE benefits of MNCs to
the Kenyan economy.
(10 marks)
b)
Explain FIVE economic variables that marketers can use to monitor economic trends in a foreign
market.
(10 marks)
c)
Describe FIVE reasons why companies involve themselves in international marketing. (10 marks)
QUESTION 2
a) Explain FIVE stages of international marketing involvement.
(10 marks)
b) Many firms intending to invest in foreign countries face the challenge of government investment in
those countries. Explain FIVE implications of government investment.
(10 marks)
QUESTION 3
© 2013 – Technical University of Mombasa
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a) Southern Sudan is the newest member of the East African Community (EAC). Soon, it will join
Common Markets for Eastern and Southern Africa (COMESA). Describe FOUR ways in which
EAC and COMESA facilitate international marketing.
(8 marks)
b) Religion is one of the cultural parameters that a marketer needs to study in a foreign market. Justify
the importance of such information.
(12 marks)
QUESTION 4
a) Describe the EPRG Model of international marketing involvement.
b) Explain FOUR factors that favour product standardization.
(12 marks)
(8 marks)
QUESTION 5
a) Describe FIVE barriers to international marketing.
(10 marks)
b) Citing relevant examples, briefly explain FIVE approaches to foreign manufacturing.
(10 marks)
© 2013 – Technical University of Mombasa
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