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Andrew Somosi Named CEO of NM Incite, a Nielsen/ McKinsey company
NEW YORK, July 26, 2012 – The NM Incite Board of Directors today announced that Andrew Somosi
has been appointed Chief Executive Officer of NM Incite, a joint venture between Nielsen and McKinsey
& Company. Mr. Somosi, who brings more than a decade of experience in entrepreneurial businessbuilding, sales and marketing effectiveness, applied predictive analytics, and management consulting to
NM Incite, will lead one of the largest global companies providing social media software, data, research
and advisory solutions. He is based in New York and will report to the NM Incite Board of Directors.
“NM Incite is already one of the largest global players in a rapidly evolving space,” said Steve Hasker,
President, Global Media Products and Advertiser Solutions at Nielsen and member of the NM Incite
Board of Directors. “We think Andrew’s experience as a successful entrepreneur building companies that
leverage Big Data to solve specific marketing and sales problems will accelerate NM Incite’s global
growth for Fortune 1000 clients.”
“Today’s social world has fundamentally changed the game for marketers working to build strong brands
and emotionally connect with their customers, and there is a tremendous opportunity to transform the
exponential amount of social data to improve marketing effectiveness,” said Somosi. “Few companies
are equipped to capitalize on this opportunity in a big way. What drew me to NM Incite was a unique
opportunity to focus on solving marketing problems across every stage of a brand’s lifecycle, deep
industry-specific expertise and the rigor of superior, advanced data hygiene analytics and Measurement
Science.”
“We are delighted to have Andrew join NM Incite to lead our team to achieve even higher levels of
innovation and client impact,” said Michael Patsalos-Fox, a Director of McKinsey and a member of the
NM Incite Board of Directors.
NM Incite delivers integrated marketing solutions to innovative, global marketing executives in brand
management, consumer insights and market research seeking to connect and engage with their
customers in today’s social world where consumers, not marketers, control the conversation. NM Incite
delivers deep industry expertise across Consumer Packaged Goods, Financial Services, Healthcare,
Technology and other sectors.
Prior to joining NM Incite, Mr. Somosi established and ran several functions at Lattice Engines, a leader in
Big Data software solutions for B2B sales, including Marketing, Sales and Business Development. Prior
to this, he was an Associate Principal at McKinsey & Company, advising global clients in Media, Financial
Services and Private Equity on significant strategic, transactional and operational issues. Mr. Somosi has
a BA in Economics and Political Science from Columbia University and an MBA from The Wharton
School.
About NM Incite
NM Incite, a joint venture between Nielsen and McKinsey, provides social media software, research and
advisory solutions to global Fortune 1000 marketers looking to build strong, differentiated and
emotionally-engaging brands. As one of the largest global leaders in applying social media to solve
marketing problems, NM Incite operates in over 30 markets, including the United States, Canada, United
Kingdom, Germany, China, India, Japan and Australia.
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Contact Information:
NM Incite Marketing & Communications
Leslie Cafferty
[email protected]
201-452-6780
McKinsey & Company External Relations
Humphry Rolleston
[email protected]
212-415-5321