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对外经济贸易大学全球营销题库答案
对错判断题
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21.
To avoid errors in business decisions, it is necessary to conduct a cross-cultural
analysis that emphasizes the need for ethnocentrism.
Patent rights, trademark rights, and the rights to use technological processes are
granted in foreign licensing.
The Star Alliance reflects the international joint ventures among airline companies
around the world.
When a Chinese student goes to USA to pursuit his studies, he tries to learn about
a new culture, form new friends. This process is called acculturation.
Lack of incentives offer(s) the best explanation for the unwillingness or inability
of many international consumers to respond to research surveys.
When a questionnaire includes many complex questions, the phone survey is an
appropriate method.
Some products and issues are very politically sensitive, for example, products
involving the healhttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7th,
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environment, and security.
The slogan “World’s Local Bank” is a typical illustration of “Think globally,
Act locally”.
The emerging countries have the same meanings as developing countries. Compared to
greenfield investment, the cross-border M&A is less sensitive to the financial
crisis.
A government boycott is an absolute restriction against the purchase and importation
of certain goods from other countries.
There is a global rush toward industrialization and economic growth; as this occurs,
environmental issues become less important.
The Individualism/Collectivism Index measures the tolerance of social inequality.
One of the methods for reducing political vulnerability and risk is to license
products, services, or technology.
One of the questions used to ensure validity of secondary data in the international
market is "for what purposes were the data collected?"
://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7rConsumer
services
are
distinguished by four unique characteristics--intangibility, inseparability,
homogeneity, and longevity.
With respect to international marketing, ideally, a website should be translated into
the languages of the target market.
Comparative advertising is very heavily regulated in many parts of the world.
One
of the primary functions of a cartel is to control markets for its goods and services.
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A good illustration of an uncontrollable variable that might impact international
business is a marketing decision with respect to research.
A balance-of-payments statement includes the following: the current account, the past
account, and the overdue account.
22. 23. 24. 25.
Each revolution in electronic technology has had a profound effect on human condition,
economic growth, and the manner in which commerce functions.
Good illustrations
of elements of cultuhttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7re
would be one's family, religion, schools, media, government, and even corporations.
Confiscation (as a political risk) is the seizing of a company's assets without
payment.
There are two primary differences between international marketing research and
domestic research. One of these differences is that international marketing research
is always more expensive to conduct.
The process by which a new product spreads throughout a society is called the product
life cycle.
Another term for complementary marketing is piggybacking.
Factors that impact international advertising in almost every market are media
availability, cost, coverage, and appropriateness of the media.
A good way to describe price escalation is to define the term as being the added costs
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incurred as a result of exporting products from one country to another.
Current
NAFTA
States,
members
include
the
United
Cahttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7nada,
Mexico,
and
Brazil. The primary multinational trade group in Asia is the Association of Southeast
Asian Nations (ASEAN).
Not surprisingly, the Middle East has been very aggressive in forming multinational
market groups.
The most advanced and viable of Africa's regional organizations is called the Southern
African Development Community.
The blueprint for the European Union began with the Treaty of Rome in 1957. A
well-known baby-food producer that introduced small jars of baby food in Africa
complete with labels featuring a picture of a baby experienced the classic example
of misinterpreted symbols--consumers thought it was ground-up babies in a jar. This
would be an example of a problem with the packaging component in the product component
model.
One of the consistencies that marketers can look forward to when marketing products
abroad
is
that
(in
general)
almost
all
labeling
worldwhttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7ide
essentially the same.
26. 27. 28. 29. 30. 31. 32. 33. 34. 35.
36.
37. 38. 39.
laws
are
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The vast majority of services enter foreign markets by licensing, franchising, or
direct investment
Brand image is at the very core of business identity and strategy.
According to the text it has been reported that consumers in "Eastern" cultures are
more likely to understand and appreciate brand extensions because of their more
holistic thinking than consumers in "Western" cultures with their more analytical
thinking patterns.
Agent middlemen take title to the goods and buy and sell on their own account. Merchant
middlemen take title to the goods and buy and sell on their own account.
40. 41.
42.
An e-vendor in a foreign market can generally ignore culture as an important variable
because the commerce is being done via the Internet that is culturally
insehttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7nsitive.
Decoding errors often occur because a word in one language means something else in
another language.
An example of noise in the communications process is competitive advertising. The
United States leads the world with numbers of people who read a daily newspaper.
International marketers encounter one of three patterns with respect to television
and radio advertising; black and white broadcasting, satellite censuring, or
excessive competitive alternatives.
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The WTO (World Trade Organization) is an institution, not an agreement as was GATT.
Those that protest WTO meetings are generally thought to be antiglobalization in their
orientation.
The United States would be correctly labeled as relationship-oriented culture because
it is high-context, respects collectivism, and follows polychronic time. When a
questionnaire
includes
many
complex
questions,
the
phone
survey
is
anhttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7 appropriate method.
43. 44. 45. 46.
47. 48. 49. 50.
选择题
1. Writing in the Harvard Business Review about "The Globalization of Markets,"
Theodore
Levitt observed that: a. the world is becoming more heterogeneous b. the world is
becoming more homogeneous
c. the 4Ps do not apply to global marketing
d. products should be adapted to needs and wants on a market-by-market basis
2.
In the United States, unrelated individuals keep a
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certain physical distance between themselves and others when talking or in groups.
We do not consciously think about that distance; we just know what feels right without
thinking.
Someone from another culture would not necessarily understand this and would apply
their own rules for contact when speaking. The preceding is an illustration of what
is
called
applying
a
___________
when
reviewing
sohttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7cial
contact.
the
mentioned
custom
of
a. self-space b. separation c. integration d. self-reference criterion
(SRC)
3. Successful businesspeople in the twenty-first century have ___________ and a frame
of reference that goes beyond a region or even a country and encompasses the world.
a. a sense of fashion b. global awareness c. consumer mind-set d.pronounced skill
in promotion
4. The Ajax Corporation has decided to enter the international marketing arena by
marketing its products on a country-by-country basis, with separate marketing
strategies for each country. The company is using which of the following concepts
to formulate its international policies and strategies?
a. domestic market extension concept b. multidomestic market concept c. global
marketing concept d. universal marketing concept
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5. According to the text, the primary difference in the practice of marketing
ahttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7t the domestic
versus the international level is:
a. the environment within which the marketing plans must be implemented. b. the
revenues necessary to be successful. c. the demand charts available to the marketer.
d. the control over the budget.
6. The term glocalization suggests that global marketers:
a. must embrace the paradox of standardization and adaptation.
b. need an
ethnocentric mindset.
c. can ignore customer preferences in individual countries.
d. should focus on consumer markets rather than industrial ones
7. When Jack Welch, former CEO of GE, says that, "Globalization must be taken for
granted," he is
advocating which management orientation: a. ethnocentric b. polycentric c.
regiocentric d. geocentric
8. What do the Triad, the Group of Seven, and the OECD havein common? a. members are
all
“high
income”
countries
b.
members
http://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7are all “low income”
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countries
c. members are all “lower-middle income” countries
d. members are all
“upper-middle income” countries
e. members include representatives from all economic categories
9. According to the criteria of World Bank, South Korea can be classified as a (
)
country. a. lower-middle-income b. higher-middle-income c. high-income d. low-income
10. In 2010, the GNI per capita in China attained US$4 260, and as a result, China
is now a
(
) country.
a. lower-middle-income b. higher-middle-income c. high-income d. low-income
11. To be exact, WTO is a (
). a. agreement b. group convention
c. institution d.
12. The member countries of NAFTA are:
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a. U.S.A, Canada and Japan. b. U.S.A and Canada c. U.S.A, Canada and South American
countries d. U.S.A, Canada and Mexico.
://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7
13. A Westerner who wants to work in Japan must learn different bows, e.g. the bow
for meeting colleagues in a hall, the bow for greeting customers, and the bow for
special
occasions.
This
c.non-verbal communication
shows
the
importance
b.cultural universals
of:
a
low-context
culture
d.environmental sensitivity
14. As Mike Jones has grown up he has learned a great about his culture from his
schools,
church, mass media, and family. This learning is called (
):
a. acculturation b.
socialization. c. naturalization d. adaptation.
15. Which of the following would be the best description about elements of cultures?
a. values, rituals, and symbols
b. values, symbols, religions and beliefs
c. values, symbols, beliefs, religions and thought processes d. values, rituals,
symbols, beliefs, and thought processes
16.
In
what
dimensions
of
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Hofstehttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7de’s
cultural
typology the scores of China are much higher
than those of U.S.A?
a. Individualism and Power Distance b. Masculinity and Power Distance c. Masculinity
and Individualism
d. Long-term orientation and Power Distance
17.
(
) is a phrase used to describe a country or regional culture where a business
deal
depends more on person's word than on formal paperwork or a legally-binding contract.
a.
high-context
culture
b.
low-context
culture
c.
cultural
universal
d.
self-reference criterion
18. Which of the following cultural dimensions is concerned with man's search for
virtue
and
is
more
prevalent
b.individualist/collectivist c.
in
Asian
countries?
feminine/masculine
a.
power
distance
d.uncertainty avoidance e.
long-term orientation
19. In terms of power distance, China is rated most closely to which of the
followinghttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7 countries? a.
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Germany b.Japan c. France
d.United Kingdom
20. To apply a global sensory brand image strategy, which type of society is most
appropriate?
a. collectivist b. individualist c. high power distance
d .low power
distance
21. Which of the following is NOT a common law country?
a.Great Britain
b.France c.India
d.Singapore e.Hong Kong
22. In many parts of the world, sales of unauthorized videos of Hollywood movies cost
the
movie studios billions of dollars. When illegal copies of movies are made, what form
of intellectual property has been wrongly appropriated: a. patent
c. trademark
b. copyright
d. trade secrets
23. Which of the following orientations (synthesis) of culture would be described
by a culture that is high-context, has collectivism, high power distance, and uses
polychronic timehttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7?
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a. information-oriented (IO)
(GO)
b. relationship-oriented (RO) c. government-oriented
d. worker-oriented (WO)
24. As Luci Chen sits in her office in Shanghai she is looking at her daily appointment
calendar. Even though she has many appointments, she knows that she will spend quality
time with each person. After all, being involved with people and being sensitive
to relationships is just as important (if not more important) than sticking to a
schedule. Ms. Chen could be characterized following which of the following time models?
a. P-time--polychronic time.
b. B-time--bimodal time. c. D-time--dual time.
d.
M-time-monochronic time.
25. Betty Roberts became an embarrassment to her company when she joked about the
ruling monarchy in England before a group of visiting English businessmen and women.
Betty
should
have
known
that
political
ridicule
by
a
rahttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7rely
Roberts has violated what is known as a cultural:
exclusive.
foreigner
accepted.
is
Ms.
a. imperative b. elective. c.
d. standard.
26. The phrase "Buy American" would most closely be associated with which of the
following?
a. socialism
b. ethnocentrism c. nationalism
d. polarism
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27. All of the following are considered to be economic risks that can be faced by
international companies EXCEPT:
import restrictions.
a. exchange controls.
b. local-content laws. c.
d. tax controls.e. production costs.
28. Brian is attempting to forecast political instability and help management
identify and evaluate political events and their potential influence on current and
future international business decisions. Brian is engaged in:
a. political risk
assessment
d. economic risk
b. political security. c. democratization.
assessment
29.
Which
of
the
follhttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7owing
contact
methods in survey performs best in terms of minimizing social desirability bias? a.
in-home b. intercept c. online
d. phone
30. Market research firms are discovering that global clients want more than mere
descriptions of what is happening in the marketplace, they want explanations of why
it is happening. This suggests an increased emphasis on(
) a. quantitative data
b.
qualitative data c. probability samples d. convenience samples
31. Unisys Corporation suggests that five areas should receive an information
gatherer’s attention when conducting research. Which of the following areas would
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be the best avenue for research if the researcher were interested in a general
non-economic review of conditions affecting the company’s business? a. economics
b. overview of market conditions c. summary of technology environment d. competitive
situation
e.
cultural,
social,
and
politicalhttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7 estimate
32. Reuben Martinez has decided to hire a marketing researcher to collect 200 survey
questionnaires from his current customers to determine customer satisfaction. What
type of data has Mr. Martinez requested from his marketing researcher? a. primary
data
b. secondary data
c. global data
d. observational data
33. Though definitions of marketing research and international marketing research
are basically the same, there are two distinct complications that impact
international marketing research. Which of the following would be one of those
complications?
a. international marketing research is always more expensive than
domestic
research.
b. international marketing research is very poor when it comes to promotional
studies.
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c. international marketing research is better with respect to cultural research
becauhttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7se
it
involves
more cultural information.
d. the environments within which the research tools are applied are often
different in foreign markets.
e. inaccuracies interpreting respondents answers in international marketing
research due to language barrier.
34. In _________ translation, more than two translators are used for the translation
into the
origination language; the results are compared, differences discussed, and the most
appropriate translation selected.
a.
back
b. parallel c.
decentering
d. simultaneous
35. Which statement about the emergent “Global Teens” global segment is incorrect?
a. such global segment assumes no difference among consumers within one
country.
b. such global segment is drawn from a micro-level global segmentation c. such global
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segment
is
a
cross-boundary
segment
across
the
whole
wohttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7rld d. such global
segment provides opportunities for global companies taking
standardization strategy.
36.
With respect to global marketing management, the argument for managing in
international arena for the 1990s was framed as (
):
a. standardization versus adaptation. b. globalization versus localization.
c.
global
integration
versus
local
responsiveness
d.
capitalism
versus
socialism/communism. e. buy now versus buy later.
37. All of the following are benefits of global marketing EXCEPT:
a. access to the toughest customers.
experience and know-how.
b. economies of scale. c. transfer of
d. financial benefits.e. international travel benefits.
38. When we talk about distance in international marketing, it might include the
following
dimensions EXCEPT
a. cultural. b. economic c. political/administrative
d.
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http://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7geographice. language
39. Which of the following is not an equity entry mode in international marketing?
a. contractual agreement
b. international
joint ventures
c. cross-border M&A.
d. greenfield investment.
40. During which of the following international planning phases would the marketer
make decisions that involved the situation analysis, objectives and goals, budgets,
and action programs?
a. adapting the marketing mix to target markets b. developing the marketing plan
c. matching company and country needs d. implementation and control
41. The rallying cry of the global marketer is:
a. "Think globally, act globally" b. "Think globally, act locally" c. "Think locally,
act locally" d. "Think locally, act globally"
42. Which of the following is NOT a common law country: a. Great Britain b. France
c. Indiahttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7
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d. Singapore e. Hong Kong
43. In many parts of the world, sales of unauthorized videos of Hollywood movies cost
the
movie studios billions of dollars. When illegal copies of movies are made, what form
of intellectual property has been wrongly appropriated: a. patent b. copyright c.
trademark d. trade secrets
44. Reuben Martinez has decided to hire a marketing
researcher to collect 200 survey
questionnaires from his current customers to determine customer satisfaction. What
type of data has Mr. Martinez requested from his marketing researcher? a. Primary
data b. Secondary data c. Global data
d. bservational data
45. Which of the following is NOT a demographic variable:
a. age b. gender c. income
d. level of educational attainment
e. opinion about health risks associated with smoking
46.
Land
Rover
markets
a
luxury
Ranhttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7ge
mid-priced Discovery, and, at
model,
Rover,
the
the
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the lower end, the Freelander. What target market strategy is Land Rover utilizing:
a. standardized global marketing b. concentrated global marketing
c. differentiated global marketing d. psychographic global marketing
47. Which statement about the emergent “Global Teens” global segment is incorrect?
a. Such global segment assumes no difference among consumers within one country. b.
Such global segment is drawn from a micro-level global segmentation c. Such global
segment is a cross-boundary segment across the whole world
d. Such global segment
provides opportunities for global companies taking
standardization strategy.
48. Positioning is:
a. determining what points on the globe to target b. ensuring a choice retail shelf
location
c. differentiating a product in the mind of the customer
d. formulating a
private-lhttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7abel strategy
49. (
) represent(s) a market entry strategy whereby one company permits a foreign
company to make use of its patents, know-how, technology, company name, or other
intangible assets in return for a royalty payment. a. Joint ventures b. 100% ownership
c. Licensing d. Exporting
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e. Global strategic alliances
50. Which of the following approach doesn’t belong to investment?
a. greenfield investment
51. (
b. merge and acquisition c. joint venture
d. licensing
) represents the differential responses of consumers toward the brand, and
it resulted
from a company’s investment in the marketing of the brand over time. a. Brand
extensions b. Brand image c. Brand equity d. Brand loyalty
52. Which of the following cases is NOT an example of co-branding?
a.
“Intel
inside”
put
by
computer
manufacturers
Sonhttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7yEricsson
b.
c.
DaimlerChresyler
d. Strategic alliance between Google and Samsung
53. What occurs in "back translation" of a questionnaire?
a. researcher uses back issues of newspapers to determine the best language slang
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to
use.
b. A researcher translates a questionnaire into another language and then another
translator translates it back into the original language.
c. A researcher translates a questionnaire into another language, checks his or her
work,
and then translates it back into the original language
54.
55.
56.
57.
58.
59.
60.
d. A researcher translates a questionnaire into another language, checks his or her
work,
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and then translates it back into the original language
During which of the following international planning phases would the marketer make
http://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7decisions that involved
the situation analysis, objectives and goals, budgets, and action programs?
a. adapting the marketing mix to target markets b. developing the marketing plan
c. matching company and country needs d. implementation and control
e. defining company objectives and resources
Which international pricing strategy is most susceptible to lawsuit claiming a
violation of the law against monopoly?
a. price fixing b. price escalation c.
transfer price d. price war
If the manufacturer of a sophisticated new consumer electronics product determines
that many target consumers qualify as "innovators" and "early adopters" with
relatively inelastic demand curves, the company should use the (
) pricing
strategy.
a. skimming b. penetration c. market holding d. cost based
When
RMB
Chinese
is
appreciated
against
US$,
all
other
thinhttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7gs being equal, if a
Chinese company wants to preserve margins for goods exported to the U.S. market, the
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company should (
).
a. raise prices in
dollars
b. switch to cost-based pricing
c. adopt a policy of market penetration pricing d. reduce prices in dollars
Transfer pricing refers to pricing decisions for (
). a. all international sales
b. international sales between two non-related companies c. intracorporate sales
d. company sales to government agencies
With respect to global marketing management, the argument for managing in
international arena for the 1990s was framed as:
a. standardization versus
adaptation. b. globalization versus localization.
c.
global
integration
versus
local
responsiveness.
d.
capitalism
versus
socialism/communism. e. buy now versus buy later.
Physical
distribhttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7ution
and logistics are concerned with all BUT one the following:
order processing warehousing
inventory management transportation
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designing in-store displays
61. Global brands have the following benefits, except:
a. meet the needs of mobile consumers b. reduce the communication cost c. build the
global brand image
d. reduce the risk related to cultural conflicts
62. Ford advertises the affordability of its Escort in the United States while in
India, it launched
the Escort as a premium car. This advertising strategy can be mainly explained by
(
)
a. globalization strategy b. standardization strategy c.
localization strategy
d. extension strategy
63. When it is time to choose one or more advertising agencies, a company with a
decentralized
structure
and
a
polycentric
organization
will____________.http://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7
a. make the decisions at headquarters
b. leave the decision to local country managers
c. automatically go with a
home-country agency d. be most concerned with economies of scale
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64. Which of the following is classified as a public relations tool as opposed to
an advertising
vehicle?
a. print
advertisement in trade association magazine b. video news release c. Internet banner
ad
d. broadcast advertisement that airs on a cable news channel
65. All of the following would be considered to be controllable elements of marketing
decisions
EXCEPT:
A. product. B. price.
C. promotion. D. research.
E. government regulations.
66. Considering the model of the international marketing task displayed in the text,
which
of
the
following
reasons
demonstrates
the
most
important
differehttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7nce between the
international marketer's task and that of the domestic marketer?
A. The international marketer must deal with at least two levels of uncontrollable
uncertainty instead of one.
B. The international marketer must rely on at least two levels of controllable
certainty instead of one.
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C. The international marketer is never certain about supply or demand. D. The
international marketer is never certain about total market size.
E. The international marketer must be aware of international monetary exchange rates.
67. Compared to the foreign environment uncontrollable variables, which of the
following
a. b. c. d. e.
elements is excluded from the domestic marketer's list of uncontrollable variables?
A. Political forces
B. Competitive structure C. Economic climate D. Cultural forces E. Legal forces.
68.
According
to
the
information
provhttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7ided in the text, a
new nontariff barrier that was designed to prevent foreign producers from using
predatory pricing is called:
A. quotas. B. fees.
C. standards.
D. antidumping laws. E. licenses.
69. Which of the following trading partners has become the number one "trade problem"
for the United States at the beginning of the 21st century?
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A. the United Kingdom B. Japan C. Germany D. Canada E. China
70. Protesters have often disagreed with the work of the WTO. Where did the first
great protest against globalization and WTO policies and plans occur?
A. Uruguay B. Chile C. Paris D. Seattle E. Berlin
71. The most useful information on how cultural values influence various types of
business and market behavior comes from work done by:
A. Sigmund Freud. B. George Gallup. C. Geert Hofstede. D. Ayn Rand.
E. Milton Friedman.
72. Emma Smithttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7h has just
been hired as a consultant for the Smith Barney stock brokerage firm. Her task is
to determine whether Smith Barney should use face-to-face contacts to encourage sales
or the more impersonal electronic communications that have become so popular today.
Her data indicates (based on reviews of Individualism/Collectivism studies) that all
but one of the following countries would probably favor electronic communication.
Which country would most likely favor face-to-face contact with a Smith Barney broker?
A. United States B. Australia C. Canada D. Japan
E. Great Britain
73. The relationship between language and international marketing is an important
factor that cannot be overestimated. Recent studies indicate that a new concept,
__________, is proving useful to marketing researchers in market segmentation and
strategic entry decisions.
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A.
linguistic
traps
B.
linguistic
distance
C.
languhttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7age parallels D.
language roots E. linguistic accents
74. Which of the following general terms would most closely be associated with the
arts, folklore, music, drama, and dance?
A. controllable environmental variables B. uncontrollable environmental variables
C. aesthetics
D. cultural mandates E. cultural icons
75. One of the ways to introduce change into a market is to do it in slow gradual
steps by making the new products as similar to the old ones as possible. This would
be called a strategy of:
A. unplanned change. B. cultural adiaphoria. C. cultural syncopation. D. cultural
congruence. E. continuous change
76. Morton Foods has decided to introduce a new line of turkey products to the American
consumer. Turkey Steaks will resemble beefsteak in taste but will be made from turkey
meat. The Turkey Steaks will be leaner and healthier for a variety of reasons. However,
Morton
http://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7Foods
is
concerned that the product will not be accepted. If Morton Foods follows a strategy
of ______________, they are more likely to success with the introduction of the new
product.
A. unplanned change B. cultural adiaphoria C. cultural syncopation D. cultural
congruence E. continuous change
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77. The Westernized diet has caused many Japanese to become overweight. This would
be an illustration of which of the following forms of change?
A. unplanned change B. planned change C. parallel change D. syncopated change E.
synergistic change
78. When ____________ (acceptance) occurs, a process of social change may also occur.
A. product replacement B. product abandonment C. product innovation
D. product diffusion E. product acceleration
79. The ideal political climate for a multinational firm is:
A. a country where there are no laws.
B.
a
country
where
fahttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7vors can be purchased
cheaply. C. a stable, friendly government.
D. a government where absolute power is a reality.
E. an authoritarian government that can be dealt with through non-legal channels.
80. At the top of the list of political issues concerning foreign businesses is the:
A. ruling party of a country.
B. the political history of a country. C. the voting process of a country. D. the
court system of a country.
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E. the stability or instability of prevailing government policies.
81. An intense feeling of national pride and unity, an awakening of a nation's people
to pride in their country is called:
A. socialism. B. communism. C. fascism. D. nationalism. E. polarism.
82. With respect to political risk that can be faced by a company seeking to invest
abroad, which of the following presents the most severe political risk?
A.
confiscation
exprohttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7priation
B.
C.
domestication D. exchange controls E. local-content laws
83. The seizing of a company's assets without payment is called:
A. confiscation. B. expropriation. C. domestication. D. exchange controls. E.
local-content laws.
84. When a government seizes an investment of a foreign investor but some
reimbursement for the assets is made, the government is following a process called:
A. confiscation. B. expropriation. C. domestication. D. exchange controls. E.
local-content laws
85. _____________ occurs when host countries gradually cause the transfer of foreign
investment to national control and ownership through a series of government decrees
by mandating ownership and greater national involvement in a company's management.
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A. Confiscation B. Expropriation C. Domestication D. Exchange controls E.
Local-content laws
86.
If
law
is
founded
on
tradition,
practihttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7ces,
past
legal
precedents set by the courts through interpretations of statutes, legal legislation,
and past rulings, it is called:
A. common law B. code law C. Islamic law
D. Marxist-socialist tenets E. legal tradition
87. The overriding objective of ___________ is social justice.
A. common law B. code law C. Islamic law
D. Marxist-socialist tenets E. legal tradition
88. Another name for conciliation as a means for settling a dispute in international
commerce is:
A. mediation.
B. informal settlement. C. arbitration. D. litigation. E. coercion.
89. All of the following are considered to be deterrents to litigation EXCEPT:
A. fear of creating a poor image and damaging public relations. B. fear of unfair
treatment in a foreign court.
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C. difficulty in collecting a judgment that may otherwise have been collected in a
mutually
agreed
settlehttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7ment
through
arbitration.
D. the relatively low cost and time required when bringing legal action. E. loss of
confidentiality.
90. A famous case occurred in Japan where a Japanese business registered McDonald's
world famous trademark before McDonald's did and was given permission to use the
trademark. McDonald's eventually got the trademark back after a lengthy court battle
and a monetary award to the Japanese company. McDonald's learned that trademarks
registered in the United States:
A. must be ratified by the United Nations trademark protection agency. B. are
worthless.
C. are protected in the European Union under the Geneva Convention but not in Japan.
D. need to be registered with the World Court. E. are not protected in other countries.
91. The most universal survey research problem in foreign countries is the:
A.
timing
problem.
B.
religious
barrier.
C.
social
barrier.http://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7
D. literacy barrier. E. language barrier.
92. Marketers use three different techniques to ferret out translation errors ahead
of time. Which of the following would be one of those techniques?
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A. rollback translation B. serial translation C. back translation D. parallel
translation E. recentering translation
93. As Margaret Smith begins her study of ten European nations as possible market
centers for Xerox's new photocopying equipment line, she is well aware of the
different languages, economies, social structures, behavior, and attitude patterns
that are present in the ten countries. To research these new markets, which of the
following terms most accurately describes the form of research that Ms. Smith will
most likely pursue?
A. Marketing research B. Measurement research C. Psychological research D.
Sociological research E. Multicultural research
94.
There
are
several
diffhttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7erent uses for the
Internet in international research. Which of the following WOULD NOT be among those
uses?
A. online surveys and buyer panels B. mall-intercept surveys C. Web visitor tracking
D. advertising measurement E. online focus groups
95. Given the greater uncertainty and data limitations associated with foreign
markets, two methods of forecasting demand are particularly suitable for
international marketers. Which of the following most accurately describes these two
methods?
A. purchaser behavior and supplier behavior B. expert opinion and analogy C. modeling
and morphing
D. linear progression and linear regression E. plotting and profiling
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96. Most newly industrialized countries (NICs) have moved away from restrictive trade
practices and instituted significant free market reforms. As a result these countries
have:
A.
attracted
both
trade
and
foreign
direct
investmenhttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7t.
B. overcome environmental damages caused by lack of development. C. reduced
population pressures through labor outsourcing.
D. joined the United Nations' economic development referral council. E. taken
measures to protect their cultures and traditions.
97. These four countries began their industrialization as assemblers of products for
U.S. and Japanese companites.
A. Argentina, India, Vietnam, and Poland
B. Turkey, Brazil, Columbia, and Mexico
C. South Africa, China, South Korea, and Hong Kong D. Spain, Kenya, Singapore, and
Taiwan
E. South Korea, Taiwan, Hong Kong, and Singapore
98. Members include representatives from all economic categories Betty Roberts became
an
embarrassment to her company when she joked about the ruling monarchy in England
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before a group of visiting English businessmen and women. Betty should have known
that political ridhttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7icule
by a foreigner is rarely accepted. Ms. Roberts has violated what is known as a cultural:
a. imperative
b. elective
c. exclusive
is not a cultural element? a. beliefs
e. cultural value 100. (
d. standard. 99. Which of the following
b. sport event c. rituals d. symbols
) are long-term, nonequity associations between a company
and another in
a foreign market.
a. Direct sales b. Direct exporting c. Indirect exporting
d. Contractual agreements e. Joint ventures
101. Which of the following modes of foreign market entry requires the most amount
of equity and, therefore, the most risk?
a. exporting b. importing
c. contractual agreements d. strategic alliances
e. direct foreign investment.
102. Which of the following cultural dimensions is concerned with man's search for
virtue and is more prevalent in Asian countries?
a) power distancehttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7
individualist/collectivist c.
feminine/masculine
b.
d. uncertainty avoidance e.
long-term orientation 103. Individualism and power distance are two cultural
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dimensions within Hofstede’s cultural analysis framework. What about their
relationship? a. They are positively correlated.
c. They are not
104. (
b. They are negatively correlated.
correlated. d. They are equal
) is a market entry mode that traditionally has been used by companies that,
for one reason or another, needed a partner to manufacture products for sale in the
partner’s home country market.
a. acquisition
b. strategic alliance c. joint venture
d. exporting
105. Bert Wong has decided to pursue a marketing research effort to acquire
information before his company makes a strategic relocation move to the West Coast.
Which of the following marketing research process steps would be the first step that
Bert's
company
(anhttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7d
marketing researchers) should take as it embarks on the research effort?
a. define the research problem and establish research objectives. b. analyze,
interpret, and summarize the results.
c. determine the sources of information to fulfill the research objectives. d.
consider the costs and benefits of the research effort.
e. gather relevant data from secondary or primary sources, or both.
106. Which of the following contact methods in survey performs best in terms of
minimizing social desirability bias?
a. in-home b. intercept c. online
d. phone
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107. Brian is attempting to forecast political instability and help management
identify and evaluate political events and their potential influence on current and
future international business decisions. Brian is engaged in:
A. political risk assessment. B. political security. C. democratization. D. risk
abatement.
://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7E. quantification of risk.
108. Which international pricing strategy is most susceptible to lawsuit claiming
a violation of the law against monopoly?
a. price fixing b. price escalation c.
transfer price d. price war
109. When PepsiCo first began to market Pepsi Cola in Russia, it was asked to accept
an equal amount of Russian vodka as payment in return for permission to sell Pepsi
Cola. The formal name for this trading strategy is called:
a. bargaining.
b. countervailing trade. c. buy-back. d. countertrade. e. bribery.
110. When Chinese RMB is appreciated against US$, all other things being equal, if
a Chinese company wants to preserve margins for goods exported to the U.S. market,
the company should (
).
a. raise prices
in dollars
b. switch to cost-based pricing
c.
adopt
a
policy
of
market
penetration
pricing
d.
reduce
prices
ihttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7n dollars
111. In the brand portfolio of global companies, there are (
).
a. only local
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brands b. only global brands
c. both global brands and local brands
d. both private brands and global brands
112. In December 6, 2011, the Ministry of Commerce approved Nestle's acquisition of
a 60% stake in Hsu Fu Chi(徐福记), a deal of USD1.7 billion. Which of the following
statements is wrong? (
)
a.
Hsu Fu Chi becomes a global brand b. Hsu Fu Chi remains a local brand
c. Hsu Fu Chi
becomes a Swiss brand.
d. Hsu Fu Chi will become a global brand soon.
113. Honda was accused of ____________ when it sold motorcycles in the United States
below the price of those same motorcycles sold in Japan.
a. predatory pricing b.
monopolistic pricing c. dumping d. piracy e. stupidity
114.
If
a
company
has
as
its
objective
to
reach
a
markhttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7et segment that is
relatively price insensitive and thus willing to pay a premium price for the value
received, it will most likely use a pricing strategy called:
a. penetration pricing. b. everyday low pricing. c. value-based pricing. d. skimming
pricing. e. oligopolistic pricing. 115. The Energizer Bunny(劲量兔) was featured in
an ad in Hungry. The ad was seen by Hungarian consumers as touting a bunny toy, not
a battery. This would a problem of:
a. encoding.
b. media selection. c. literacy. d. decoding. e. symbolism.
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116．When companies are fully committed to and involved in international marketing
activities, seek markets all over the world and sell products in various countries,
but not yet treat the whole world as one market. Thus such companies are in which
stage of international marketing involvement?
a. Regular foreign marketing b. International marketing
c.
Infrequent
mahttp://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7rketing
foreign
d.
global
marketing 117. Which of the following product category/company pairings best
illustrates one global
culture conveyed by one type of product?
a. earth-moving equipment/Caterpillar b. personal hygiene/Procter & Gamble c. coffee
bars/Starbucks
d. automobiles/Ford 118. Which of the following is classified as a
public relations tool as opposed to an advertising vehicle?
a b c d 119.
print advertisement in trade association magazine video news release Internet banner
ad
broadcast advertisement that airs on a cable news channel
An enterprising wine lover notes that French champagne is priced lower in Paris than
it is in London. If this individual can arrange to purchase a large quantity of
champagne in France and transport it to London for resale at prices that undercut
those offered by authorized distributors, he or she can be said to engage in: a) gray
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http://www.mianfeiwendang.com/doc/b6f133dda900bfbb184b2ea7marketing
b) skimming
the market c) black marketing
d) price escalation marketing
120. Mark Harmon has found that using his new digital camera is a snap. He did not
even have to read the instruction manual to determine how to turn the camera on, snap
a digital picture, and export the picture to his computer. The signs (symbols) on
the camera body made it very clear what he was to do to achieve digital photography
success. Which of the following characteristics of Mark's "new product" made it easy
for him to begin his digital experience?
a. relative advantage b. compatibility c. complexity d. trialability e. observability
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