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HANMO OH Chonbuk National University College of Commerce Department of International Trade 567 Baekje-daero, Deokjin-gu Jeonju-si, Jeollabuk-do 561-756, Republic of Korea Cell Phone: +82 10 5434 9051 Fax: + 82 63 270 3041 Office Phone: +82 63 270 3038 E-mail: [email protected] Twitter: @hanmoOh EDUCATION7 Ph. D. in Business Administration (Marketing) Texas Tech University, Jerry S. Rawls College of Business, Lubbock, TX Master of Science in Management Information System Oklahoma State University, William S. Spears School of Business, Stillwater, OK August 2012 May 2007 Post-Doctoral Visiting Research Fellowship September 2007–August 2008 Oklahoma State University, William S. Spears School of Business, Stillwater, OK (Sponsored by Korea Research Foundation) Doctor of Economics Chonbuk National University, College of Commerce, Korea February 2004 Master of Economics Chonbuk National University, College of Commerce, Korea February 2001 Bachelor of Commerce Chonbuk National University, College of Commerce, Korea February 1999 DISSERTATION7 Title: Export Partnerships: Key Factors Affecting Positional Advantage Chairperson: Dr. Shelby D. Hunt The Jerry S. Rawls and P. W. Horn Professor of Marketing Committee: Dr. Dennis B. Arnett Dr. James B. Wilcox Dr. Keith H. Brigham John B. Malouf Professor of Marketing and Advisor Marketing PhD Program Alumni Professor of Marketing Associate Professor of Management HANMO OH CURRICULUM VITA AWARD AND HONORS7 Society for Marketing Advances, Doctoral Consortium, Atlanta, GA 2010 Winner of Student Poster Contest, M2006 Data Mining Conference, Las Vegas, NV 2006 World Rank 5, PAKDD World Wide Data Mining Competition 2006 Outstanding Student Award for Academic Achievement, University Language Institute 2005 Academic Merit Scholarship, Chonbuk National University 1994 - 1996 RESEARCH INTERESTS7 My primary research interests focus on strategic alliances, international marketing, and the roles of innovations and marketing during economic meltdown periods. I am also interested in consumer resistance and acceptance of product innovations. Another interest lies in the application of inferential statistical concepts to direct marketing and customer relationship management. PUBLICATIONS7 Oh, Hanmo and Byeong-Joon Moon (2016), “Country of Origin in International Marketing Channels: How Overseas Distributors Account for the Origins of Products and Brands,” International Marketing Review, forthcoming. Oh, Hanmo (2016), “Drivers of Export Market Development: Evidence from Korean Firms,” Korea Research Academy of Distribution and Management Review, 19 (1), 61-70. Oh, Hanmo (2016), “Examining a Model of Success in Export Relationship Marketing: Evidence from Korean Exporters,” Journal of International Trade and Commerce, 12 (1), 119-133. Oh, Hanmo (2015), “Antecedents and Consequences of Export Intermediaries’ Customer Orientation: Conceptualization and Propositional Development,” Journal of Global Business and Trade, 11 (2), 45-59. Oh, Hanmo (2015), “The Effects of Indirect Learning on Subsidiary Survival: Conceptualization and Propositional Development,” International Business Review, 19 (3), 265-275. Oh, Hanmo (2015), “The Effect of Entry-Mode Choice on Consumers’ Purchase Intention in a Country-Related Product Association Context: Experimental Evidence from Korea,” Korea Research Academy of Distribution and Management Review, 18 (4), 137-143. Oh, Hanmo (2015), “Postentry Branding Strategy Affecting Purchase Intention in a CountryRelated Product Association Context: Evidence from Korean Consumers,” Journal of APRIL 2016 PAGE 2 OF 8 HANMO OH CURRICULUM VITA International Trade and Commerce, 11 (4), 123-132. Oh, Hanmo (2015), “Enhancing Brand Equity in an Emerging Market: An Investigation of Korean Fashion Brands in China,” Journal of Global Business and Trade, 11 (1), 1-12. Oh, Hanmo (2015), “The Effects of Brand Origins on Consumer Attitude toward International Co-Branding,” Journal of International Trade and Commerce, 11 (2), 97-111. Oh, Hanmo and Byeong-Joon Moon (2015), “Corporate Social Responsibility in International Channels of Distribution: Evidence from Korean Multinational Corporations’ Relationships with Foreign Partners,” Journal of Channel and Retailing, 20 (2), 95-114. Oh, Hanmo (2015), “The Effects of International Brand-Partnership Integration on Customer Recall and Evaluation: Conceptualization and Experimental Evidence,” International Business Review, 19 (1), 81-102. Oh, Hanmo (2015), “The Effect of Customer Prioritization on Financial Performance: Applying a Data Mining Formula to a Promotional Campaign,” Korea Research Academy of Distribution and Management Review, 18 (1), 75-81. Oh, Hanmo and Minho Kim (2015), “Antecedents and Outcomes of Multinational Corporations’ Market Knowledge Management: Evidence from Korean Firms,” Journal of Industrial Economics and Business, 28 (1), 451-473. Oh, Hanmo (2015), “Brand Partnership-Driven Positional Advantage: Conceptualization and Propositional Development,” Korean Journal of Business Administration, 28 (1), 305325. Oh, Hanmo (2014), “Customer Relationship Management in Internet-Based Financial Services: A Case of American Firms,” Journal of International Trade and Commerce, 10 (6), 127138. Oh, Hanmo (2014), “Success in International Marketing Channels: Cases of Korean ExporterChinese Distributor Relationships,” Korea Research Academy of Distribution and Management Review, 17 (5), 23-38. Oh, Hanmo (2014), “Exporter-Overseas Distributor Relationship Marketing: Conceptualization and Propositional Development,” Journal of International Trade and Commerce, 10 (5), 39-50. Oh, Hanmo (2014), “Product Innovation through International Joint Venture in Emerging Markets: A Focus on the Role of Joint Market Orientation,” Journal of International Trade and Commerce, 10 (4), 73-85. Oh, Hanmo (2014), “Corporate Social Responsibility in International Marketing Channels: A Focus on Korean Multinational Enterprise-Overseas Distributor Relationships” Journal of International Trade and Commerce, 10 (3), 1-23. Oh, Hanmo (2014), “Multinational Corporation Success through Corporate Social Performance: APRIL 2016 PAGE 3 OF 8 HANMO OH CURRICULUM VITA A Perspective of Cross-Sector Alliances” Journal of International Trade and Commerce, 10 (2), 87-114. Kim, Minho and Hanmo Oh (2014), “Relationship-Driven Positional Advantage in International Marketing Channels: A Focus on Export Marketing Relationships,” Journal of International Trade and Commerce, 10 (1), 147-162. Davis, Donna F. Susan L. Golicic, Courtney N. Boerstler, Sunhee Choi, and Hanmo Oh (2013), “Does Marketing Research Suffer from Methods Myopia?” Journal of Business Research. 66 (9), 1245-1250. Oh, Hanmo and Minho Kim (2013), “The Effects of Entry Timing on Subsidiary Survival,” Journal of International Trade and Commerce, 9 (7), 785-803. Oh, Hanmo and Minho Kim (2013), “Is Information Technology a Useful Source of Sustainable Interfirm Collaboration or Simply a Cost of Transitions?” Journal of International Trade and Commerce, 9 (6), 747-778. Oh, Hanmo (2013), “Antecedents and Outcomes of Creativity in Channels of International Marketing: A Focus on Exporter-Overseas Distributor Relationships,” Korea Research Academy of Distribution and Management Review, 16 (5), 29-44. Oh, Hanmo (2013), “Determinants of Success in International Expansion: Evidence from Firms Headquartered in South Korea,” Journal of International Trade and Commerce, 9 (5), 119-141. Oh, Hanmo (2013), “Key Drivers of Value Creation Following Cross-Border Brand Changes,” International Business Review, 17 (3), 111-138. Oh, Hanmo (2013), “Drivers of Brand Acquisition Success: A Focus on Value Creation Following Acquisition Events,” Korean Corporation Management Review, 20 (4), 1-19. Oh, Hanmo (2013), “Export Insurance Subsidy and Repeated Trade Policy Game,” Journal of Korea Research Association of International Commerce, 13 (2), 45-63. Oh, Hanmo (2013), “Key Forces Driving Successful Expansion into an Emerging Market: Cases of Entrants into China,” Journal of International Trade and Commerce, 9 (3), 24-43. Oh, Hanmo (2013), “Export Partnership Success: Key Sources of Positional Advantage,” Journal of Korea Research Academy of Distribution and Management Review, 16 (2), 3953. Oh, Hanmo (2012), “An Exploratory Study on the Factors Influencing Export-Venture Positional Advantage,” Journal of International Trade and Commerce, 8 (4), 227-252. Oh, Hanmo and Heetaek Kang (2012), “An Empirical Analysis of the Relationships among Perceived Feedback, Motivation, and Use for Contribution in Knowledge Management Systems,” Journal of the Korean Operations Research and Management Science Society, 37 (1), 73-88. APRIL 2016 PAGE 4 OF 8 HANMO OH CURRICULUM VITA Oh, Hanmo and Byeong-Joon Moon (2011), “Key Factors Affecting Positional Advantage of Export Partnerships,” Journal of Global Scholars of Marketing Science, 21 (4), 167-181. Oh, Hanmo and Chaehun Song (2011), “An Exploratory Study on the Effects of a Strategic Alliance with a Nonprofit Organization: A Focus on Certification Cobrand Strategy,” Korea Research Academy of Distribution Information Review, 14 (6) 31-54. Oh, Hanmo, Sungwon Chung, and Heetaek Kang (2011), “The Effects of Price Acceptability, Seller Reputation, Product Knowledge, and Perceived Values on Behavioral Intentions on Price Comparison Websites,” Journal of Business Education Research, 26 (6), 237-260. Oh, Hanmo, Sang-Bong An, and Tae-Seog Kim (2011), “The Effects of the Introduction of Internal Control Systems on Accounting Conservatism in Firms Listed on the KOSDAQ Market” Journal of Business Education Research, 26 (6), 215-236. Oh, Hanmo and Chaehun Song (2011), “An Integrated Model of Consumer Resistance and Acceptance of Product Innovations,” Journal of International Trade and Commerce, 7 (2), 171-192. Oh, Hanmo and Chaehun Song (2010), “The Survivability of Venture Firms in Global Markets,” Korea Research Academy of Distribution Information Review, 13 (3) 47-73. Oh, Hanmo and Chaehun Song (2010), “The Effects of Business Group Affiliation, Diversification, and Resources on Performance: Evidence from Korean Firms,” Journal of International Trade and Commerce, 6 (2), 331-351. Kim, Minho, Hanmo Oh, and Ronald D. McNiel (2008), “Determinants of Online Shoppers’ Satisfaction in Korea,” Applied Economics Letters, 15 (10), 805-808. Oh, Hanmo, Chaehun Song, and Sangmok Bae (2002), “E-Port Strategies in Korea,” International Commerce and Information Review, 4 (2), 279-302. Oh, Hanmo, Minho Kim, and Mincheoul Kim (2002), “The Implementation and Critical Success Factors of E-Finance,” Journal of the Internet Electronic Commerce Research, 2 (2) 17-53. Kim, Minho and Hanmo Oh, “Business Use of Websites for the Internet Trade by Korean Exporting Firms,” International Business Review, 5 (1) 29-50. INTERNATIONAL CONFERENCE PRESENTATIONS7 Oh, Hanmo, “The Effects of Indirect Learning on Market Entry Success: Evidence form Korean Exporters,” 2015 ANZMAC Conference (ANZMAC-GAMMA Joint Symposium), Sydney, Australia, 2015. Oh, Hanmo, “Antecedents and Outcomes of Multinational Corporations’ Market Knowledge Management: Evidence from Korean Firms,” The 13th Annual Conference and Research APRIL 2016 PAGE 5 OF 8 HANMO OH CURRICULUM VITA Symposium, 2015. Oh, Hanmo and Byeong-Joon Moon, “Country of Origin in International Marketing Channels: How Overseas Distributors Account for the Origin of Products and Brands,” 2014 Global Marketing Conference, Critical Success Factors of Entry in Emerging Markets: Cases of Market Entry into China,” Singapore, 2013. Donna F. Davis, Susan L. Golicic, Courtney N. Boerstler, Sunhee Choi, and Hanmo Oh, “Does Marketing Research Suffer from Methods Myopia?” Global Marketing Conference, Tokyo, Japan, 2010. Oh, Hanmo, “An Application of Data Mining to Formulate a B2B Company’s Promotional Strategies for Its Customers,” 9th Annual Data Mining Conference, Las Vegas, NV, 2006 Oh, Hanmo, “A Study on the Implementation and Critical Success Factors of e-Finance,” Korean Internet Electronic Commerce Association, Seoul, Korea, 2002 Oh, Hanmo and Minho Kim, “International Business Use of World Wide Web in Korea,” Korea Academy of International Business Management Meetings, Kwangju, Korea, 2001 STATEMENT OF TEACHING7 Since marketing professionals owe their students an obligation to listen, their expressed needs must serve as input for marketing programs and pedagogy. As a marketing professor, I would love to provide my students with an education that enables them to mount the socioeconomic ladder and to be competent, responsible marketers and citizens. In addition, I believe that in its essence, teaching is a kind of performance art. In the classroom paradigm, the teacher has the responsibility to communicate as well as entertain and engage. TEACHING EXPERIENCES7 Chonbuk National University, Jeonju, Korea Assosiate Professor International Business International Marketing Overseas Market Research Case Studies on International Business Doing Business All over the World, International Summer School, 2013 Doing Business in Korea, International Summer School, 2012 Texas Tech University, Lubbock, TX Instructor Intro to Marketing APRIL 2016 Fall 2010 – Spring 2011 PAGE 6 OF 8 HANMO OH CURRICULUM VITA WORK EXPERIENCES7 Texas Tech University, Lubbock, TX August 2008 – December 2010 Graduate Assistant to Drs. James Wilcox, Debora Laverie, Mayukh Dass, Gavin Fox, and Roy Howell National Information Technology Industry Promotion Agency, Seoul, Korea Research Associate March 2001 - February 2002 Chonbuk National University, Jeonju, Korea Research Assistant to Dr. Minho Kim, Teaching Assistant to Dr. Chaehun Song March 2000 - February 2001 March 1999 - February 2000 CERTIFICATIONS7 SAS Data Mining Certificate, SAS Institute SAS Diploma of Introduction to Survival Analysis Using Empirical Hazards Engineer Information Processing with Visual Basic, Human Resource Development of Korea. Word Processor, Korea Chamber of Commerce and Industry TECHNICAL SKILLS7 Statistical Packages: SAS 9.2 with Enterprise Miner 5.2 and Enterprise Guide 4.3, LISREL 8.8, AMOS 5.0, SmartPLS 2.0, E-Views 7.0, WEKA Data Mining Toolkit, Statistica Data Miner, SPSS 19.0 (Clementine 13.0) Spreadsheet: MS Office 2007/2010 package Enterprise Software: SAP R/3 for ERP, Expert Choice, ExSys Expert System. Programming: C, Java 2.5, BASE SAS Web Language: HTML, DHTML, ASP, PHP Front End Tools: Visual Basic 2010, JSP Databases: Oracle 8i/9i, SQL Server, MS Access Graphic Tools: Adobe Photoshop CS2, Adobe Illustrator CS2 Operating Systems: Windows NT/9X, 2000, XP, 7, and Linux PROFESSIONAL ASSOCIATIONS7 American Marketing Association, since 2008 Ideas Analysis Execution (INDUCTIS), Korea Academy of International Business Management, Secretary-General (2014) APRIL 2016 PAGE 7 OF 8 HANMO OH CURRICULUM VITA Journal of Global Business and Trade, Associate Editor since 2015. Journal of International Trade and Commerce, Managing Editor (English Editions), 2013-14. Korean Journal of Business Administration, Member of Editorial Board LANGUAGE7 English, Korean (Native), Japanese (Advanced), Chinese (Intermediate) APRIL 2016 PAGE 8 OF 8