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HANMO OH
Chonbuk National University
College of Commerce
Department of International Trade
567 Baekje-daero, Deokjin-gu
Jeonju-si, Jeollabuk-do 561-756, Republic of Korea
Cell Phone: +82 10 5434 9051
Fax: + 82 63 270 3041
Office Phone: +82 63 270 3038
E-mail: [email protected]
Twitter: @hanmoOh
EDUCATION7
Ph. D. in Business Administration (Marketing)
Texas Tech University, Jerry S. Rawls College of Business, Lubbock, TX
Master of Science in Management Information System
Oklahoma State University, William S. Spears School of Business, Stillwater, OK
August 2012
May 2007
Post-Doctoral Visiting Research Fellowship
September 2007–August 2008
Oklahoma State University, William S. Spears School of Business, Stillwater, OK
(Sponsored by Korea Research Foundation)
Doctor of Economics
Chonbuk National University, College of Commerce, Korea
February 2004
Master of Economics
Chonbuk National University, College of Commerce, Korea
February 2001
Bachelor of Commerce
Chonbuk National University, College of Commerce, Korea
February 1999
DISSERTATION7
Title: Export Partnerships: Key Factors Affecting Positional Advantage
Chairperson: Dr. Shelby D. Hunt
The Jerry S. Rawls and P. W. Horn Professor of
Marketing
Committee:
Dr. Dennis B. Arnett
Dr. James B. Wilcox
Dr. Keith H. Brigham
John B. Malouf Professor of Marketing
and Advisor Marketing PhD Program
Alumni Professor of Marketing
Associate Professor of Management
HANMO OH
CURRICULUM VITA
AWARD AND HONORS7
Society for Marketing Advances, Doctoral Consortium, Atlanta, GA
2010
Winner of Student Poster Contest, M2006 Data Mining Conference, Las Vegas, NV
2006
World Rank 5, PAKDD World Wide Data Mining Competition
2006
Outstanding Student Award for Academic Achievement, University Language Institute
2005
Academic Merit Scholarship, Chonbuk National University
1994 - 1996
RESEARCH INTERESTS7
My primary research interests focus on strategic alliances, international marketing, and the roles
of innovations and marketing during economic meltdown periods. I am also interested in
consumer resistance and acceptance of product innovations. Another interest lies in the
application of inferential statistical concepts to direct marketing and customer relationship
management.
PUBLICATIONS7
Oh, Hanmo and Byeong-Joon Moon (2016), “Country of Origin in International Marketing
Channels: How Overseas Distributors Account for the Origins of Products and Brands,”
International Marketing Review, forthcoming.
Oh, Hanmo (2016), “Drivers of Export Market Development: Evidence from Korean Firms,”
Korea Research Academy of Distribution and Management Review, 19 (1), 61-70.
Oh, Hanmo (2016), “Examining a Model of Success in Export Relationship Marketing:
Evidence from Korean Exporters,” Journal of International Trade and Commerce, 12 (1),
119-133.
Oh, Hanmo (2015), “Antecedents and Consequences of Export Intermediaries’ Customer
Orientation: Conceptualization and Propositional Development,” Journal of Global
Business and Trade, 11 (2), 45-59.
Oh, Hanmo (2015), “The Effects of Indirect Learning on Subsidiary Survival: Conceptualization
and Propositional Development,” International Business Review, 19 (3), 265-275.
Oh, Hanmo (2015), “The Effect of Entry-Mode Choice on Consumers’ Purchase Intention in a
Country-Related Product Association Context: Experimental Evidence from Korea,”
Korea Research Academy of Distribution and Management Review, 18 (4), 137-143.
Oh, Hanmo (2015), “Postentry Branding Strategy Affecting Purchase Intention in a CountryRelated Product Association Context: Evidence from Korean Consumers,” Journal of
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CURRICULUM VITA
International Trade and Commerce, 11 (4), 123-132.
Oh, Hanmo (2015), “Enhancing Brand Equity in an Emerging Market: An Investigation of
Korean Fashion Brands in China,” Journal of Global Business and Trade, 11 (1), 1-12.
Oh, Hanmo (2015), “The Effects of Brand Origins on Consumer Attitude toward International
Co-Branding,” Journal of International Trade and Commerce, 11 (2), 97-111.
Oh, Hanmo and Byeong-Joon Moon (2015), “Corporate Social Responsibility in International
Channels of Distribution: Evidence from Korean Multinational Corporations’
Relationships with Foreign Partners,” Journal of Channel and Retailing, 20 (2), 95-114.
Oh, Hanmo (2015), “The Effects of International Brand-Partnership Integration on Customer
Recall and Evaluation: Conceptualization and Experimental Evidence,” International
Business Review, 19 (1), 81-102.
Oh, Hanmo (2015), “The Effect of Customer Prioritization on Financial Performance: Applying
a Data Mining Formula to a Promotional Campaign,” Korea Research Academy of
Distribution and Management Review, 18 (1), 75-81.
Oh, Hanmo and Minho Kim (2015), “Antecedents and Outcomes of Multinational Corporations’
Market Knowledge Management: Evidence from Korean Firms,” Journal of Industrial
Economics and Business, 28 (1), 451-473.
Oh, Hanmo (2015), “Brand Partnership-Driven Positional Advantage: Conceptualization and
Propositional Development,” Korean Journal of Business Administration, 28 (1), 305325.
Oh, Hanmo (2014), “Customer Relationship Management in Internet-Based Financial Services:
A Case of American Firms,” Journal of International Trade and Commerce, 10 (6), 127138.
Oh, Hanmo (2014), “Success in International Marketing Channels: Cases of Korean ExporterChinese Distributor Relationships,” Korea Research Academy of Distribution and
Management Review, 17 (5), 23-38.
Oh, Hanmo (2014), “Exporter-Overseas Distributor Relationship Marketing: Conceptualization
and Propositional Development,” Journal of International Trade and Commerce, 10 (5),
39-50.
Oh, Hanmo (2014), “Product Innovation through International Joint Venture in Emerging
Markets: A Focus on the Role of Joint Market Orientation,” Journal of International
Trade and Commerce, 10 (4), 73-85.
Oh, Hanmo (2014), “Corporate Social Responsibility in International Marketing Channels: A
Focus on Korean Multinational Enterprise-Overseas Distributor Relationships” Journal
of International Trade and Commerce, 10 (3), 1-23.
Oh, Hanmo (2014), “Multinational Corporation Success through Corporate Social Performance:
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CURRICULUM VITA
A Perspective of Cross-Sector Alliances” Journal of International Trade and Commerce,
10 (2), 87-114.
Kim, Minho and Hanmo Oh (2014), “Relationship-Driven Positional Advantage in International
Marketing Channels: A Focus on Export Marketing Relationships,” Journal of
International Trade and Commerce, 10 (1), 147-162.
Davis, Donna F. Susan L. Golicic, Courtney N. Boerstler, Sunhee Choi, and Hanmo Oh (2013),
“Does Marketing Research Suffer from Methods Myopia?” Journal of Business
Research. 66 (9), 1245-1250.
Oh, Hanmo and Minho Kim (2013), “The Effects of Entry Timing on Subsidiary Survival,”
Journal of International Trade and Commerce, 9 (7), 785-803.
Oh, Hanmo and Minho Kim (2013), “Is Information Technology a Useful Source of Sustainable
Interfirm Collaboration or Simply a Cost of Transitions?” Journal of International Trade
and Commerce, 9 (6), 747-778.
Oh, Hanmo (2013), “Antecedents and Outcomes of Creativity in Channels of International
Marketing: A Focus on Exporter-Overseas Distributor Relationships,” Korea Research
Academy of Distribution and Management Review, 16 (5), 29-44.
Oh, Hanmo (2013), “Determinants of Success in International Expansion: Evidence from Firms
Headquartered in South Korea,” Journal of International Trade and Commerce, 9 (5),
119-141.
Oh, Hanmo (2013), “Key Drivers of Value Creation Following Cross-Border Brand Changes,”
International Business Review, 17 (3), 111-138.
Oh, Hanmo (2013), “Drivers of Brand Acquisition Success: A Focus on Value Creation
Following Acquisition Events,” Korean Corporation Management Review, 20 (4), 1-19.
Oh, Hanmo (2013), “Export Insurance Subsidy and Repeated Trade Policy Game,” Journal of
Korea Research Association of International Commerce, 13 (2), 45-63.
Oh, Hanmo (2013), “Key Forces Driving Successful Expansion into an Emerging Market: Cases
of Entrants into China,” Journal of International Trade and Commerce, 9 (3), 24-43.
Oh, Hanmo (2013), “Export Partnership Success: Key Sources of Positional Advantage,”
Journal of Korea Research Academy of Distribution and Management Review, 16 (2), 3953.
Oh, Hanmo (2012), “An Exploratory Study on the Factors Influencing Export-Venture
Positional Advantage,” Journal of International Trade and Commerce, 8 (4), 227-252.
Oh, Hanmo and Heetaek Kang (2012), “An Empirical Analysis of the Relationships among
Perceived Feedback, Motivation, and Use for Contribution in Knowledge Management
Systems,” Journal of the Korean Operations Research and Management Science Society,
37 (1), 73-88.
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CURRICULUM VITA
Oh, Hanmo and Byeong-Joon Moon (2011), “Key Factors Affecting Positional Advantage of
Export Partnerships,” Journal of Global Scholars of Marketing Science, 21 (4), 167-181.
Oh, Hanmo and Chaehun Song (2011), “An Exploratory Study on the Effects of a Strategic
Alliance with a Nonprofit Organization: A Focus on Certification Cobrand Strategy,”
Korea Research Academy of Distribution Information Review, 14 (6) 31-54.
Oh, Hanmo, Sungwon Chung, and Heetaek Kang (2011), “The Effects of Price Acceptability,
Seller Reputation, Product Knowledge, and Perceived Values on Behavioral Intentions on
Price Comparison Websites,” Journal of Business Education Research, 26 (6), 237-260.
Oh, Hanmo, Sang-Bong An, and Tae-Seog Kim (2011), “The Effects of the Introduction of
Internal Control Systems on Accounting Conservatism in Firms Listed on the KOSDAQ
Market” Journal of Business Education Research, 26 (6), 215-236.
Oh, Hanmo and Chaehun Song (2011), “An Integrated Model of Consumer Resistance and
Acceptance of Product Innovations,” Journal of International Trade and Commerce, 7
(2), 171-192.
Oh, Hanmo and Chaehun Song (2010), “The Survivability of Venture Firms in Global Markets,”
Korea Research Academy of Distribution Information Review, 13 (3) 47-73.
Oh, Hanmo and Chaehun Song (2010), “The Effects of Business Group Affiliation,
Diversification, and Resources on Performance: Evidence from Korean Firms,” Journal
of International Trade and Commerce, 6 (2), 331-351.
Kim, Minho, Hanmo Oh, and Ronald D. McNiel (2008), “Determinants of Online Shoppers’
Satisfaction in Korea,” Applied Economics Letters, 15 (10), 805-808.
Oh, Hanmo, Chaehun Song, and Sangmok Bae (2002), “E-Port Strategies in Korea,”
International Commerce and Information Review, 4 (2), 279-302.
Oh, Hanmo, Minho Kim, and Mincheoul Kim (2002), “The Implementation and Critical
Success Factors of E-Finance,” Journal of the Internet Electronic Commerce Research, 2
(2) 17-53.
Kim, Minho and Hanmo Oh, “Business Use of Websites for the Internet Trade by Korean
Exporting Firms,” International Business Review, 5 (1) 29-50.
INTERNATIONAL CONFERENCE PRESENTATIONS7
Oh, Hanmo, “The Effects of Indirect Learning on Market Entry Success: Evidence form Korean
Exporters,” 2015 ANZMAC Conference (ANZMAC-GAMMA Joint Symposium),
Sydney, Australia, 2015.
Oh, Hanmo, “Antecedents and Outcomes of Multinational Corporations’ Market Knowledge
Management: Evidence from Korean Firms,” The 13th Annual Conference and Research
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CURRICULUM VITA
Symposium, 2015.
Oh, Hanmo and Byeong-Joon Moon, “Country of Origin in International Marketing Channels:
How Overseas Distributors Account for the Origin of Products and Brands,” 2014 Global
Marketing Conference, Critical Success Factors of Entry in Emerging Markets: Cases of
Market Entry into China,” Singapore, 2013.
Donna F. Davis, Susan L. Golicic, Courtney N. Boerstler, Sunhee Choi, and Hanmo Oh, “Does
Marketing Research Suffer from Methods Myopia?” Global Marketing Conference,
Tokyo, Japan, 2010.
Oh, Hanmo, “An Application of Data Mining to Formulate a B2B Company’s Promotional
Strategies for Its Customers,” 9th Annual Data Mining Conference, Las Vegas, NV, 2006
Oh, Hanmo, “A Study on the Implementation and Critical Success Factors of e-Finance,”
Korean Internet Electronic Commerce Association, Seoul, Korea, 2002
Oh, Hanmo and Minho Kim, “International Business Use of World Wide Web in Korea,” Korea
Academy of International Business Management Meetings, Kwangju, Korea, 2001
STATEMENT OF TEACHING7
Since marketing professionals owe their students an obligation to listen, their expressed needs
must serve as input for marketing programs and pedagogy. As a marketing professor, I would
love to provide my students with an education that enables them to mount the socioeconomic
ladder and to be competent, responsible marketers and citizens. In addition, I believe that in its
essence, teaching is a kind of performance art. In the classroom paradigm, the teacher has the
responsibility to communicate as well as entertain and engage.
TEACHING EXPERIENCES7
Chonbuk National University, Jeonju, Korea
Assosiate Professor
International Business
International Marketing
Overseas Market Research
Case Studies on International Business
Doing Business All over the World, International Summer School, 2013
Doing Business in Korea, International Summer School, 2012
Texas Tech University, Lubbock, TX
Instructor
Intro to Marketing
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Fall 2010 – Spring 2011
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CURRICULUM VITA
WORK EXPERIENCES7
Texas Tech University, Lubbock, TX August 2008 – December 2010
Graduate Assistant to Drs. James Wilcox, Debora Laverie, Mayukh Dass, Gavin Fox, and Roy
Howell
National Information Technology Industry Promotion Agency, Seoul, Korea
Research Associate
March 2001 - February 2002
Chonbuk National University, Jeonju, Korea
Research Assistant to Dr. Minho Kim,
Teaching Assistant to Dr. Chaehun Song
March 2000 - February 2001
March 1999 - February 2000
CERTIFICATIONS7
SAS Data Mining Certificate, SAS Institute
SAS Diploma of Introduction to Survival Analysis Using Empirical Hazards
Engineer Information Processing with Visual Basic, Human Resource Development of Korea.
Word Processor, Korea Chamber of Commerce and Industry
TECHNICAL SKILLS7
Statistical Packages: SAS 9.2 with Enterprise Miner 5.2 and Enterprise Guide 4.3, LISREL 8.8,
AMOS 5.0, SmartPLS 2.0, E-Views 7.0, WEKA Data Mining Toolkit,
Statistica Data Miner, SPSS 19.0 (Clementine 13.0)
Spreadsheet: MS Office 2007/2010 package
Enterprise Software: SAP R/3 for ERP, Expert Choice, ExSys Expert System.
Programming: C, Java 2.5, BASE SAS
Web Language: HTML, DHTML, ASP, PHP
Front End Tools: Visual Basic 2010, JSP
Databases: Oracle 8i/9i, SQL Server, MS Access
Graphic Tools: Adobe Photoshop CS2, Adobe Illustrator CS2
Operating Systems: Windows NT/9X, 2000, XP, 7, and Linux
PROFESSIONAL ASSOCIATIONS7
American Marketing Association, since 2008
Ideas Analysis Execution (INDUCTIS),
Korea Academy of International Business Management, Secretary-General (2014)
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Journal of Global Business and Trade, Associate Editor since 2015.
Journal of International Trade and Commerce, Managing Editor (English Editions), 2013-14.
Korean Journal of Business Administration, Member of Editorial Board
LANGUAGE7
English, Korean (Native), Japanese (Advanced), Chinese (Intermediate)
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