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Role Profile Template & Guidance
ROLE PROFILE – Digital Marketing Executive
Department:
Ecommerce – Digital Marketing
Reports To:
Ashwin Naiksatam – April 17
Salary:
Hours of Work:
£25 – 30k
37.5 Hours
(Monday – Friday / 9am – 5.30pm) – This is optional
Scope/Size of Role:
Location:
Assists the Head Of Digital Marketing deliver the
marketing strategy within budget and to targets.
London Support Centre
Main Function:
To assist the Head of Digital Marketing implement the online traffic driving strategy for Maplin.co.uk
Responsible for record keeping, analysis and communication within the business and also with the 3 rd
party marketing agencies. Key to ensuring activity is maximising the spend and continually looking to
drive up the return on monies invested.
Key Responsibilities:
1. Work closely with the Head of Digital Marketing to deliver against the commercial objectives
2. Analyse and monitor performance to report to the wider business, and in order to optimise the return of the
marketing budget
3. Compile detailed briefs for the 3rd party agencies in order for them to support and hold regular reviews to
ensure performance levels being met
Skills:
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Excellent communicator at all levels
Genuine interest and passion for online retail, supported with an understanding of the role in a
multichannel context
Understanding of the digital marketing channels and the different roles they play
Analytical approach to reviewing data to inform strategy
Eye for detail to ensure briefs are accurate and signed off in a timely manner
Ability to manage multiple priorities and deal with ambiguity
Good under pressure, especially from other internal departments competing for attention
Desire to improve the experience for our customers while also driving the commercial performance
Education / Experience:
Degree or similar level of education
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Strong agency management, with proven ability to drive for results
Understanding of the digital channel management and optimisation – experience in one or more of the
following (digital display / paid or natural search / affiliates / paid social)
Experience in online marketing
Strong experience in online marketing channels, including mobile marketing, with proven ability to deliver
business results
Experience in analysing data and implementing change as a result
Proven project and campaign manager with evidence of strong delivery against targets
Behaviours:
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Creativity and innovation in their thinking
Action orientated and results driven
That they put the customer first
That they work to deliver the highest possible service
That they are committed to the development of others
That they have the ability to challenge what has previously been in place
A search for new ways of doing things
Additional accountabilities
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Supports the Head of Digital Marketing to optimise the digital marketing plan for Uk&I for maplin.co.uk –
continually reviewing and optimising activity, budgets and ultimately results
Works closely with marketing and trading teams to understand business and customer priorities (commercial,
brand, external) to enable consistency of messaging, appropriate channel mix and efficiency of marketing spend
Day to day analysis of all digital marketing channels for UK&I including paid & natural search, affiliates, digital
display and paid social
Briefs content team as required for on-page requirements, content refreshes and best practices and briefs in
digital enterprise team for any technical & tagging requirements, and best practices
Works with the marketing team to define channel optimisation requirements for content led digital marketing
channels for Uk&I
Monitors activity, overall channel performance and budget on an ongoing basis to ensure daily, weekly and
monthly targets are being achieved, taking corrective action where required
Responsible for sharing media and creative best practice across the business to drive ongoing result optimization
and efficiencies
Work closely with stakeholders and analytics teams to identify synergies, maximise cross channel optimisation and
support a test and learn culture
Works closely with insight and analytics functions to develop a deep understanding of the maplin.co.uk customer
base including new versus retained customers, taking ownership for continually evolving the plan to ensure we’re
attracting the right customer mix
Ensures the appropriate tracking and reporting is in place for all campaigns
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Works with wider stakeholders such as buyers, to identify synergy opportunities with suppliers continually looks
to external benchmarks to identify best practice and marketing innovation
Manages product feeds and reviews at regular intervals to improve alongside 3rd party supplier
Owns the Google My Business locations, and is the custodian of Google presence for all store locations, ensuring
accurate, high quality data and information for our customers